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All Journal BASKARA: Journal of Business and Entrepreneurship Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
DONI SUGIANTO SIHOTANG
UNIVERSITAS NEGERI JAKARTA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Education in Tourism Development: Focus on Attractions, Amenities, and Accessibility Ridho Rafqi Ilhamalimy; Achmad Husen Husen; SUPARNO SUPARNO SUPARNO; DONI SUGIANTO SIHOTANG; SURATMAN SURATMAN SURATMAN
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.25224

Abstract

This study aims to develop a theoretical proposition concerning the role of education in tourism development based on the core components of attractions, amenities, and accessibility (commonly referred to as the 3A framework). The background of this research lies in the limited integration of educational strategies in shaping sustainable and competitive tourism sectors. Education is identified as a key factor in enhancing human resource capabilities, facility management, and accessibility planning—primarily through vocational training, curriculum development, and knowledge-based policy-making. The study employs a qualitative method using literature review and bibliometric analysis with the aid of Vosviewer software. The research offers a theoretical and historical analysis of how education supports tourism development by improving the quality and sustainability of attractions, enhancing the management and service standards of amenities, and increasing accessibility through inclusive policy frameworks and data-driven infrastructure planning. The findings suggest that the effectiveness of the 3A components is significantly influenced by the educational capacity and competencies of tourism stakeholders. This paper provides a conceptual foundation for future studies and recommends further empirical investigation using exploratory or confirmatory factor analysis. Future researchers are encouraged to examine the causal relationships between educational strategies and the enhancement of tourism infrastructure and services using quantitative and multilevel analytical methods.
TRANSFORMASI POTENSI BUDAYA LASEM MELALUI EKONOMI KREATIF DIGITAL SEBAGAI STRATEGI PENGEMBANGAN KEWIRAUSAHAAN BERBASIS LOKAL Ganjar Wibowo; Annisa Retno Utami; Doni Sugianto Sihotang; Muhammad Akmal Fahrireza
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.533

Abstract

Penelitian ini bertujuan untuk menganalisis transformasi potensi budaya Lasem melalui ekonomi kreatif digital sebagai strategi pengembangan kewirausahaan berbasis lokal. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode wawancara mendalam terhadap 6 informan kunci yang terdiri dari pelaku usaha batik, penggiat budaya, pengelola wisata, dan komunitas lokal, serta didukung analisis dokumen transkrip lapangan. Hasil wawancara menunjukkan bahwa Lasem memiliki potensi budaya yang kuat melalui batik tulis, akulturasi budaya Tionghoa-Jawa, serta warisan sejarah yang kaya, namun menghadapi tantangan utama berupa keterbatasan promosi digital, minimnya regenerasi pelaku budaya, dan kurangnya dukungan pemerintah daerah. Hasil analisis menunjukkan bahwa digitalisasi belum dimanfaatkan secara optimal, terutama dalam pemasaran berbasis media sosial, digital branding, dan pengembangan konten budaya. Di sisi lain, peluang ekonomi kreatif muncul melalui penguatan storytelling budaya, pengembangan wisata heritage berbasis digital, serta inovasi produk kreatif seperti batik modern dan konten kreator budaya. Penelitian ini menghasilkan model integratif yang menghubungkan budaya lokal, digitalisasi, kewirausahaan, dan nilai ekonomi. Kesimpulannya, transformasi digital menjadi kunci dalam meningkatkan daya saing kewirausahaan berbasis budaya serta mendorong keberlanjutan ekonomi lokal di Lasem.
Co-Authors Achmad Husen Husen Annisa Retno Utami Ganjar Wibowo Muhammad Akmal Fahrireza Ridho Rafqi Ilhamalimy SUPARNO SUPARNO SUPARNO SURATMAN SURATMAN SURATMAN