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All Journal Joal : Journal of Applied Linguistics Arus Jurnal Psikologi dan Pendidikan Journal Albion : Journal of English Literature, Language, and Culture
Ariel Abenaya Simarmata
Universitas Sumatera Utara
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Normalizing hostility: TikTok netizens and hate speech on Ahmad Sahroni Muhammad Syafiq; Ariel Abenaya Simarmata; Tulus Maruli Purba; Johan Wilfridus Pane; Hadlinten Josua Tumanggor; Dian Marisha Putri
Journal Albion : Journal of English Literature, Language, and Culture Vol. 8 No. 1 (2026): Issue 1
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/albion.v8i1.29

Abstract

This study examines hate speech in the comment sections of TikTok news accounts discussing Ahmad Sahroni, a prominent Indonesian political figure. As social media increasingly shapes public opinion and political discourse, understanding how hostile language is produced and circulated online has become essential. The objective of this research is to analyze the linguistic, discursive, and ideological features of hate speech using Fairclough’s (1995) Critical Discourse Analysis framework supported by van Dijk’s (2008) socio-cognitive approach. Data were collected from five major TikTok news accounts, with twenty-five top-liked comments selected for analysis. The findings show that hate speech appears through insults, negative labeling, sarcasm, accusations, and mockery, while some comments reinforce broader narratives of public distrust toward political elites. These results highlight how TikTok’s algorithm and user interaction patterns contribute to the visibility and normalization of hostile discourse. The study provides insights that can support digital literacy efforts and inform policy discussions.
Morphological Stylistics And Literary Devices In Uptown Funk's Mark Ronson Song Lyric Kevindo Silalahi; Ariel Abenaya Simarmata; Aditiya Mulya Syarif; Rahmadsyah Rangkuti
Arus Jurnal Psikologi dan Pendidikan Vol 5 No 2: Juni (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajpp.v5i2.2645

Abstract

PPenelitian ini berfokus pada karakteristik stilistika morfologis serta teknik-teknik sastra yang digunakan dalam lirik lagu “Uptown Funk” karya Mark Ronson dan Bruno Mars. Lirik lagu merupakan bentuk ekspresi linguistik yang khas karena memadukan unsur struktural dan estetis secara bersamaan. Meskipun penelitian sebelumnya telah mengkaji ciri-ciri stilistika dalam genre musik populer, masih terdapat keterbatasan penelitian yang secara sistematis membahas keterkaitan antara proses morfologis dan perangkat sastra dalam komposisi musik kontemporer. Oleh karena itu, penelitian ini bertujuan untuk mengidentifikasi karakteristik stilistika morfologis yang muncul dalam lirik lagu serta menganalisis bagaimana karakteristik tersebut bekerja bersama perangkat sastra dalam menghasilkan efek stilistika tertentu. Penelitian ini menggunakan metode deskriptif kualitatif dengan lirik lagu sebagai korpus utama analisis. Pendekatan yang digunakan adalah analisis stilistika, yang menelaah proses pembentukan kata, termasuk singkatan, pelesapan bunyi atau huruf (elision), bentuk-bentuk tidak konvensional, dan kreasi kata inovatif, serta perangkat retoris seperti repetisi, ungkapan imperatif, aliterasi, dan hiperbola. Hasil penelitian menunjukkan bahwa lirik lagu tersebut memperlihatkan penggunaan karakteristik morfologis yang cukup dominan, khususnya singkatan dan elision, yang menciptakan nuansa informal, ritmis, dan ekspresif. Penggunaan perangkat sastra juga memperkuat kualitas musikal teks, menegaskan tema-tema utama, serta meningkatkan keterlibatan pendengar. Penelitian ini menyimpulkan bahwa karakteristik morfologis dan perangkat sastra saling berkaitan secara erat dan bersama-sama membentuk kekhasan stilistika lagu tersebut.
A Speech Act Analysis of Persuasion and Evaluation in Marques Brownlee’s “M4 MacBook Air Review: Too Easy!” Annisa Zahrani; Muhammad Hamzah; Fathya SWF Marpaung; Ariel Abenaya Simarmata
Journal of Applied Linguistics Vol. 5 No. 2 (2026): January 2026
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/joal.v5i2.571

Abstract

The growth of online review platforms has introduced ways where people share info and opinions together, though pragmatic strategies used in tech reviews aren't well studied yet. This study applies the Speech Act Theory by Searle (1969) with the purpose to examine illocutionary acts that are found in a YouTube video titled “M4 MacBook Air Review: Too Easy!” by Marques Brownlee (MKBHD). This study uses the descriptive qualitative approach to investigate how Marques Brownlee applies illocutionary acts with the purpose to educate, value, and persuade viewers in the context of technology review films. The corpus consists of 8 minutes and 16 seconds of spoken content, containing approximately 120 utterances extracted from the official YouTube subtitles. These subtitles were manually checked and validated for accuracy before analysis, and the data were examined through systematic coding, classification, and contextual interpretation. The study finds four kinds of illocutionary acts, such as assertive, expressive, directive, and commissive even though declarative activities rarely happened because of the informality of YouTube communication. Through directive and expressive acts, the video can engage and construct relationships with viewers, while at the same time, assertive acts affect in a dominant way, which underlines the main objective of MKBHD are distributing comprehensive and valuable information and also evaluating product performance as well. Finally, communicative actions typically indicate more intimate and sincere interactions.  The results of the study show how online reviewers use language to build trust, maintain attention, and foster reader understanding, demonstrating that communicative actions help balance informative content with persuasive goals in technology reviews. Keywords : Illocutionary; Speech Act Theory; Pragmatics; Digital Communication
Co-Authors Aditiya Mulya Syarif Annisa Zahrani Fathya SWF Marpaung Hadlinten Josua Tumanggor Johan Wilfridus Pane Kevindo Silalahi Muhammad Hamzah Muhammad Syafiq PUTRI, DIAN MARISHA Rahmadsyah Rangkuti Tulus Maruli Purba