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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Business and Economic Publication
Malikha Fitri
Universitas KH. A. Wahab Hasbullah
Economics, Econometrics & Finance Education Social Sciences Other

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Transformasi Sumber Daya Lokal Menuju Produk Bernilai Jual di Desa Balongwono Kecamatan Trowulan Kabupaten Mojokerto Lailatus Sa'adah; Ita Rahmawati; Mufidatul A’yun; Malikha Fitri; Candra Nur Adiputra; Ihsanuddin Aqda
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7.i1.6276

Abstract

Developing local resources into high-value products is an important strategy in improving the economic welfare of rural communities. This study focuses on the transformation of local potential in Balongwono Village, such as the abundant melon harvest that can be processed into melon jam, pickled melon, banana stems into banana stem chips, and spinach into spinach chips. Considering that so far there are many local resources that have not been utilized properly to become products with sales value, in addition, the community still markets their products traditionally. The methods used are lectures through seminars and mentoring of MSMEs and PKK mothers to improve understanding and skills in marketing local products digitally. as well as mentoring the creation of social media accounts. In addition, an evaluation using a questionnaire was conducted regarding the understanding of the transformation of local products into products with sales value. The method used was a lecture combined with evaluation through pretest and posttest to assess the program's effectiveness. Results show a significant increase in the average score of participants from 72.33% before the seminar to 93% after the seminar, indicating the program's success in enhancing the capacity of local entrepreneurs. These findings suggest that community service activities serve as a strategic solution to strengthen the competitiveness of local products and community economic independence.
Ketika Harga Bukan Penentu: Peran Citra Merek dan Social Media Influencer dalam Keputusan Pembelian Kosmetik Lokal Malikha Fitri; Khotim Fadhli
Business and Economic Publication Vol. 4 No. 2 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i2.1839

Abstract

This study aims to analyze the effects of price, brand image, and social media influencers on OMG lipstick purchase decisions among female students at Universitas KH. A. Wahab Hasbullah. This quantitative study involved 100 respondents selected using purposive sampling, with data collected through a five-point Likert questionnaire. Data were analyzed using SPSS Statistics version 16 through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results show that price does not significantly affect purchase decisions (t = 0.708; Sig. = 0.481), while brand image (t = 4.569; Sig. = 0.000) and social media influencers (t = 4.962; Sig. = 0.000) have positive and significant effects. Simultaneously, the three independent variables significantly affect purchase decisions (F = 42.990; Sig. = 0.000), with the model explaining 57.3% of the variance in purchase decisions. The novelty of this study lies in examining these three factors simultaneously among female students of Universitas KH. A. Wahab Hasbullah using OMG lipstick as the research object, while empirically identifying brand image and social media influencers as more influential than price in this research context.
Co-Authors Candra Nur Adiputra Ihsanuddin Aqda Ita Rahmawati Khotim Fadhli Lailatus Sa’adah Mufidatul A’yun