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All Journal Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Miftah Khoiriah Harahap
Politeknik Negeri Batam
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering

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Penguatan Branding dan Digitalisasi Wisata melalui Program SERIP 360° Bakau Serip Mutia Ulfah; Alrido Martha Devano; Ancala Laras Putri; Andi Erna Mulyana; Aprizal Putra; Ayu Diah Lestari; Bambang Hendrawan; Daniel Kasidi; Viona Metriani; Sarah Nur Aulia; Agitya Putri Alifia; Emiliana Saidatul Chabibah ; Siti Fatimah Azzahro; Callysta Diva Filia; Miftah Khoiriah Harahap
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 8 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v8i1.12911

Abstract

Abstract— Kampung Tua Bakau Serip is the only nationally recognized mangrove tourism village in Sumatra. Its ecological, cultural, and educational potential remains underutilized due to sporadic branding, unstructured digital promotion channels, and limited community capacity. This article presents the SERIP 360° program, a community service initiative aimed at strengthening brand identity, enhancing digital literacy among the local community, and activating digital tourism promotion campaigns through the participation of Pokdarwis (tourism awareness groups) and local MSMEs. The program employs several strategies: (i) branding audits, development of brand guidelines, and visual identity training; (ii) optimization of digital channels, editorial planning, and storytelling workshops; (iii) production of digital content, multilingual tourism catalogs, and interactive QR signage; and (iv) collaborative digital campaigns with influencers and local media. The program is implemented in two continuous phases over one semester, emphasizing the formation of an internal content team within the village to ensure independent management of digital promotion. Target outputs include a brand guideline document, active digital channels, ready-to-publish content, multilingual digital catalogs, and interactive QR signage. Evaluation is conducted both formatively and summatively, using sustainability achievement indicators. SERIP 360° demonstrates that a collaborative, community-based approach can serve as a model for adaptive, professional, and sustainable branding and digital promotion in tourism villages, and can be replicated in other nature-based tourism villages across Indonesia.
Co-Authors Agitya Putri Alifia Alrido Martha Devano Ancala Laras Putri Andi Erna Mulyana Aprizal Putra Ayu Diah Lestari Bambang Hendrawan Callysta Diva Filia Daniel Kasidi Emiliana Saidatul Chabibah  Mutia Ulfah Sarah Nur Aulia Siti Fatimah Azzahro Viona Metriani