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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management BINA CIPTA
Ni Luh Suparwati
Politeknik Nasional
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGUATAN SUBAK INTARAN SANUR SEBAGAI DESTINASI AGROWISATA MELALUI PENYUSUNAN PAKET WISATA DAN MEDIA VIDEO PROMOSI Ni Wayan Purnami Rusadi; Ni Putu Tiya Paristha; Komang Satya Permadi; Ni Luh Suparwati
BINA CIPTA Vol 5 No 1 (2026): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v5i1.131

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendukung pengembangan Subak Intaran Barat dan Subak Intaran Timur di Desa Sanur Kauh sebagai bagian dari kawasan Subak Lestari di Kota Denpasar melalui peningkatan kapasitas masyarakat dan penguatan produk agrowisata berbasis kearifan lokal. Tujuan jangka panjang dari kegiatan ini adalah terwujudnya kemandirian masyarakat dalam mengelola dan mempromosikan agrowisata secara berkelanjutan, sehingga mampu meningkatkan daya saing destinasi sekaligus memberikan dampak ekonomi bagi masyarakat setempat. Metode yang digunakan dalam kegiatan ini adalah pendekatan penyuluhan, pelatihan, dan pendampingan berbasis partisipatif, yang dilaksanakan secara bertahap mulai dari identifikasi potensi, peningkatan pemahaman masyarakat, pelatihan penyusunan paket wisata dan pembuatan video promosi, hingga pendampingan implementasi dan evaluasi. Hasil dari kegiatan ini yakni tercipta luaran berupa produk agrowisata yang siap dipasarkan, peningkatan keterampilan masyarakat, serta kontribusi akademik dalam bentuk publikasi ilmiah dan pendaftaran hak kekayaan intelektual, sehingga kegiatan ini tidak hanya memberikan manfaat jangka pendek, tetapi juga mendukung keberlanjutan pengembangan agrowisata di Subak Intaran.
Exploring The Strategic Contributions Of Tour Guides To Sustainable Tourism In Bali I Wayan Agus Selamet; Ni Putu Tiya Paristha; Sang Nyoman Bagus Satya Wira; Atabuy Frit Elisa Yonce; Ni Luh Suparwati
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.396

Abstract

This study explores the strategic contributions of tour guides to sustainable tourism in Bali. The research employed a descriptive qualitative approach using semi-structured interviews with ten certified tour guides in Bali, supported by policy documents and relevant academic literature. Participants were purposively selected based on their professional certification and experience guiding tourists in major destinations such as Ubud, Penglipuran, Tanah Lot, and Nusa Penida. Data were analyzed using thematic content analysis to identify the educational, interpretative, and advocative roles of tour guides in promoting sustainability. The findings reveal that tour guides play a significant role in enhancing tourists’ environmental awareness, encouraging respect for local culture, and advocating responsible tourism practices. Guides were also found to function as cultural mediators who connect tourists with local wisdom and sustainability values through interpretative communication. However, challenges remain, including uneven sustainability competencies, limited institutional support, and economic vulnerability among guides. This study contributes by proposing a strategic framework for strengthening the role of tour guides through sustainability-oriented training, certification improvement, policy integration, and community-based tourism collaboration. The findings provide practical implications for policymakers, tourism stakeholders, and training institutions in advancing sustainable tourism development in Bali.
Co-Authors Atabuy Frit Elisa Yonce Komang Satya Permadi Ni Putu Tiya Paristha Ni Wayan Purnami Rusadi Sang Nyoman Bagus Satya Wira Selamet, I Wayan Agus