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All Journal Altasia : Jurnal Pariwisata Indonesia Joong-Ki Joong-Ki
Ni Putu Tiya Paristha
Politeknik Nasional
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Pengembangan Desa Wisata Kerta Kabupaten Gianyar Provinsi Bali dalam New Normal Era Ni Kadek Sri Mirayani; Ni Putu Tiya Paristha; Ni Kadek Ratih Octaviana
Altasia Jurnal Pariwisata Indonesia Vol 5 No 1 (2023): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v5i1.6844

Abstract

Wabah Penyakit Virus Corona berdampak pada hampir semua aspek kehidupan, termasuk pada industri pariwisata. Wisata pedesaan merupakan salah satu kegiatan pariwisata yang membawa dampak ekonomi bagi masyarakat karena masyarakat terlibat langsung dalam pengembangan dan pengelolaan desa wisata. Oleh karena itu, dapat diprediksi bahwa desa wisata memiliki prospek pengembangan yang baik untuk kedepannya, terutama di era pasca pandemi. Penelitian ini bertujuan untuk menemukan strategi pengembangan Desa Wisata Kerta sebagai upaya pemulihan ekonomi masyarakat di masa new normal. Penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif dan analisis SWOT. Berdasarkan temuan data yang diperoleh, dirancang empat strategi utama yang dapat digunakan dalam pengembangan Desa Wisata Kerta. Pertama, strategi pengembangan aspek kualitas daya tarik dengan mengoptimalkan pengembangan potensi pertanian dan budaya. Kedua, strategi pengembangan produk industri pariwisata dengan menyediakan akomodasi dan fasilitas berbasis masyarakat setempat. Ketiga, strategi untuk mengembangkan aspek pemasaran pariwisata dengan meningkatkan penggunaan media sosial dan mengoptimalkan kolaborasi triple helix. Keempat, strategi pengembangan aspek pengelolaan desa wisata dengan meningkatkan kapasitas SDM pariwisata dan perhotelan untuk mendukung pariwisata era pasca pandemi dan optimalisasi penerapan protokol kesehatan di Desa Wisata Kerta. Secara praktis, penelitian ini memberikan manfaat terhadap Desa Wisata Kerta terkait penyusunan strategi pengembangan wisata pedesaan yang dapat dilakukan di era new normal, agar kegiatan pariwisata dapat pulih kembali dan mampu bersaing dengan desa wisata lainnya, khususnya yang ada di Kabupaten Gianyar, Bali.
Penyusunan Paket Wisata Edukasi Dan Video Promosi Subak Intaran Desa Sanur Kauh Denpasar Bali Ni Wayan Purnami Rusadi; Pande Made Ari Ananta Paramarta; Ni Putu Tiya Paristha; Gusti Ayu Marnisa Dewi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 1: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i1.2337

Abstract

Subak Intaran is one of the agricultural subaks that is still active in Denpasar City, precisely in Sanur Kauh Village, South Denpasar. Which is divided into two parts, namely Subak Intaran Barat and Subak Intaran Timur which have a productive land area of around 98 hectares. This study aims to prepare educational tour packages and make promotional videos for Subak Intaran, Sanur Kauh Village, Denpasar, Bali. Where to apply qualitative methods by means of data collection, observation, in-depth interviews, and literature review. Data collection materials include image attachments, observation sampling to produce any potential there, which can be made into tour packages, interviews to produce this article. The results of the study showed that Subak Intaran is one of the subaks which currently has the potential not only for natural agricultural tourism, jogging tracks, but also tourism potential which can be developed and made into various tour packages including planting packages, harvest packages and shopping packages for self-harvest products.
Penyusunan Paket Wisata Edukasi Dan Video Promosi Subak Intaran Desa Sanur Kauh Denpasar Bali Ni Wayan Purnami Rusadi; Pande Made Ari Ananta Paramarta; Ni Putu Tiya Paristha; Gusti Ayu Marnisa Dewi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 1: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i1.2337

Abstract

Subak Intaran is one of the agricultural subaks that is still active in Denpasar City, precisely in Sanur Kauh Village, South Denpasar. Which is divided into two parts, namely Subak Intaran Barat and Subak Intaran Timur which have a productive land area of around 98 hectares. This study aims to prepare educational tour packages and make promotional videos for Subak Intaran, Sanur Kauh Village, Denpasar, Bali. Where to apply qualitative methods by means of data collection, observation, in-depth interviews, and literature review. Data collection materials include image attachments, observation sampling to produce any potential there, which can be made into tour packages, interviews to produce this article. The results of the study showed that Subak Intaran is one of the subaks which currently has the potential not only for natural agricultural tourism, jogging tracks, but also tourism potential which can be developed and made into various tour packages including planting packages, harvest packages and shopping packages for self-harvest products.
Co-Authors Gusti Ayu Marnisa Dewi Ni Kadek Ratih Octaviana Ni Kadek Sri Mirayani Ni Wayan Purnami Rusadi Pande Made Ari Ananta Paramarta