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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pengabdian Masyarakat Multidisiplin
Atabuy Frit Elisa Yonce
Politeknik Nasional
Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Exploring The Strategic Contributions Of Tour Guides To Sustainable Tourism In Bali I Wayan Agus Selamet; Ni Putu Tiya Paristha; Sang Nyoman Bagus Satya Wira; Atabuy Frit Elisa Yonce; Ni Luh Suparwati
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.396

Abstract

This study explores the strategic contributions of tour guides to sustainable tourism in Bali. The research employed a descriptive qualitative approach using semi-structured interviews with ten certified tour guides in Bali, supported by policy documents and relevant academic literature. Participants were purposively selected based on their professional certification and experience guiding tourists in major destinations such as Ubud, Penglipuran, Tanah Lot, and Nusa Penida. Data were analyzed using thematic content analysis to identify the educational, interpretative, and advocative roles of tour guides in promoting sustainability. The findings reveal that tour guides play a significant role in enhancing tourists’ environmental awareness, encouraging respect for local culture, and advocating responsible tourism practices. Guides were also found to function as cultural mediators who connect tourists with local wisdom and sustainability values through interpretative communication. However, challenges remain, including uneven sustainability competencies, limited institutional support, and economic vulnerability among guides. This study contributes by proposing a strategic framework for strengthening the role of tour guides through sustainability-oriented training, certification improvement, policy integration, and community-based tourism collaboration. The findings provide practical implications for policymakers, tourism stakeholders, and training institutions in advancing sustainable tourism development in Bali.
Cultural Heritage Tour Package Planning For Salt Education In Kusamba, Dawan District, Klungkung Regency I Wayan Agus Selamet; I Made Weda Satia Negara; Atabuy Frit Elisa Yonce; Komang Satya Permadi; I Made Sudana
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.334

Abstract

This study aims is cultural heritage tour package planning for salt education in Kusamba, Dawan District, Klungkung Regency. The salt-making traditionan important form of intangible cultural heritage is experiencing decline due to low economic returns and shifting livelihood preferences among local residents. Recognizing its cultural value and tourism potential, this study aims to design an educational tourism package that can support cultural preservation and local empowerment. A qualitative research approach with a phenomenological and content analysis design was employed. Data were collected through field observations, in-depth interviews, and documentation involving salt farmers, community leaders, and tourism stakeholders. Data analysis followed the Miles and Huberman interactive model and was strengthened through triangulation and member checking. The findings reveal that Kusamba’s traditional salt production process provides strong experiential and educational value. Based on these findings, a one-day itinerary titled Cultural Heritage Salt Education Tour Kusamba was formulated. Marketing strategies are carried out through offline collaboration with travel agencies and brochure distribution, as well as online promotion via websites, social media, and online travel agents. TripAdvisor reviews indicate high appreciation for the authenticity and educational aspects of the experience. This research contributes a structured model for transforming declining traditional livelihoods into sustainable heritage-based educational tourism. The novelty lies in positioning salt education tourism as a replicable approach for community-based cultural revitalization in rural Indonesia.
Penguatan Kapasitas SDM Pariwisata Melalui Pembelajaran Bahasa Inggris dan Simulasi Tour Guiding di Jatiluwih Komang Satya Permadi; I Wayan Agus Selamet; Atabuy Frit Elisa Yonce; Ni Putu Tiya Paristha; Edifirmus Jompong
JUPAMU: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 3: Mei 2026
Publisher : Ihsan Cahaya Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66031/jupamu.v1i3.289

Abstract

Daya Tarik Wisata (DTW) Jatiluwih di Kabupaten Tabanan, Bali, menghadapi tantangan serius berupa penurunan kunjungan wisatawan dan ketimpangan distribusi manfaat ekonomi akibat keterbatasan kapasitas sumber daya manusia lokal, terutama dalam penguasaan Bahasa Inggris dan keterampilan tour guiding. Pengabdian kepada Masyarakat ini bertujuan memperkuat kapasitas SDM pariwisata melalui pelatihan Bahasa Inggris fungsional dan simulasi tour guiding yang kontekstual berbasis nilai budaya subak. Kegiatan dilaksanakan selama satu hari di Jatiluwih Ecofarm dengan melibatkan 20 peserta dari pemuda desa, pelaku UMKM, dan calon pemandu wisata. Metode yang digunakan bersifat partisipatif, menggabungkan penyuluhan, latihan komunikasi interaktif, dan praktik lapangan langsung di area sawah terasering. Hasil menunjukkan peningkatan signifikan dalam kepercayaan diri, kompetensi linguistik, dan pemahaman budaya lokal. Evaluasi kuesioner menunjukkan 85–95% peserta sangat setuju bahwa kegiatan relevan, bermanfaat, dan layak dilanjutkan. Berdasarkan hasil yang didapatkan, maka dapat disimpulkan bahwa pemberdayaan berbasis keterampilan efektif meningkatkan keterlibatan masyarakat dalam pengelolaan pariwisata berkelanjutan dan adil di Jatiluwih.
Co-Authors Edifirmus Jompong I Made Sudana I Made Weda Satia Negara Komang Satya Permadi Ni Luh Suparwati Ni Putu Tiya Paristha Sang Nyoman Bagus Satya Wira Selamet, I Wayan Agus