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All Journal Jurnal Price : Ekonomi dan Akuntasi
Imam Syairozi
Postgraduate Study Program in Management, Lamongan Islamic University, Lamongan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Market Orientation and Entrepreneurial Orientation on the Marketing Performance of Msmes in Deket District Bella Fernanda; Mohammad Yaskun; Imam Syairozi
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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This study aims to analyze the influence of market orientation and entrepreneurial orientation on the marketing performance of MSMEs in Deket District. The study used a descriptive quantitative approach with a population of 4,581 MSME actors. The research sample of 98 respondents was determined using the Slovin formula with an error rate of 10% and a simple random sampling technique. Primary data is collected through a Likert scale questionnaire, while secondary data is obtained through relevant documentation. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, and determination coefficient with the help of SPSS. The results of the study show that all indicators are valid and reliable. The regression equation obtained is Y = 3.701 + 0.297X1 + 0.399X2. Partially, market orientation has a positive and significant effect on marketing performance with a t-value of 2.730 and a significance of 0.008. Entrepreneurial orientation also had a positive and significant effect with a t-value of 3.408 and a significance of 0.001. Simultaneously, market orientation and entrepreneurial orientation had a significant effect on marketing performance with an F value of 13.289 and a significance of 0.000. The R-Square value of 0.219 indicates that 21.9% of the variation in marketing performance can be explained by market orientation and entrepreneurial orientation, while the rest is influenced by other factors.
The Effect of Service Quality, Price Perception, and Promotion Strategies on Consumer Buying Interest (Study on Takoyaki Msmes) Iffah Robiatul Muflika; Imam Syairozi; M. Yaskun
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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This study aims to analyze the influence of service quality, price perception, and promotion strategies on consumer buying interest in Takoyaki MSMEs in Sugio District, Lamongan. The research uses a quantitative approach with a survey method. The study population amounted to 280 consumers and the sample was determined using the Slovin formula so that 74 respondents were obtained. Primary data were collected through a Likert scale-based questionnaire and analyzed using IBM SPSS Statistics 25. The results of the study showed that the quality of service had a positive and significant effect on consumer buying interest with a tcal value of 2,450 > a table of 1,994 and a significance value of 0.000 < 0.05. Price perception also had a positive and significant effect with a tcal value of 2.782 > a ttable of 1.994 and a significance value of 0.000 < 0.05. The promotion strategy had a positive and significant effect with a tcal value of 3.629 > a ttable of 1.994 and a significance value of 0.000 < 0.05. Simultaneously, the three variables had a positive and significant effect on consumer buying interest with a Fcal value of 25.914 > Ftable of 2.74 and a significance of 0.000 < 0.05. The value of the R Square determination coefficient of 0.549 showed that service quality, price perception, and promotional strategy were able to explain the variation in consumer buying interest by 54.9%, while the rest was influenced by other factors outside the research model.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Siska Maulana Dewi; Imam Syairozi; Nurul Badriyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of facilities and service quality on inpatient satisfaction at the Ngimbang Regional General Hospital (RSUD), Lamongan Regency. The study used a quantitative approach with the population of all inpatients at Ngimbang Hospital during the study period of 804 patients. The sample was determined using the Slovin formula with an error rate of 10%, so that 89 respondents were obtained. Data was collected through observations, interviews, and Likert scale questionnaires. The independent variable of the study was facility and quality of service, while the bound variable was patient satisfaction. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation, determination coefficients, partial tests, and simultaneous tests. The results showed the regression equation Y = 1.049 + 0.315X1 + 0.386X2. Facilities had a significant effect on patient satisfaction with a t-value of 6.746 and a significance of 0.000. The quality of service also had a significant effect with a t-value of 7.377 and a significance of 0.000. Simultaneously, facilities and service quality had a significant effect on patient satisfaction with an F value of 135.852 and a significance of 0.000. An R Square value of 0.760 indicates that 76% of the variation in patient satisfaction is explained by facilities and quality of service. The service quality variable is the dominant factor because it has the highest regression coefficient and standardized beta.
The Effect of Service Quality, Price, and Product Variety on Consumer Buying Interest in UD Building Stores. Namira Windiyatin Zulia Ningse; Imam Syairozi; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of product innovation, product quality, and service quality on customer satisfaction in the Risqi Tailor Sewing Business. The study uses a quantitative approach with a population of 730 Risqi Tailor customers in 2023. The number of samples was determined using the Slovin formula with an error rate of 10%, so that 87 respondents were obtained. Data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, multiple correlation, determination coefficient, t-test, and F-test. Product quality had a positive and significant effect with a t-value of 9.952 and a significance of 0.000. The quality of service also had a positive and significant effect with a t-value of 2.432 and a significance of 0.017. Simultaneously, product innovation, product quality, and service quality had a significant effect on customer satisfaction with an F value of 107.225 and a significance of 0.000. Square's R-value of 0.795 indicates that 79.5% of the variation in customer satisfaction is explained by all three study variables, while the remaining 20.5% is explained by factors other than the model. The most dominant variable is product quality.
Co-Authors Abid Muhtarom Bella Fernanda Iffah Robiatul Muflika M. Yaskun Mohammad Yaskun Nurul Badriyah Siska Maulana Dewi Windiyatin Zulia Ningse