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All Journal Indonesian Journal Economic Review (IJER)
Moh. Samsul Arifin
Universitas Islam Zainul Hasan Genggong
Economics, Econometrics & Finance

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Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products Moh. Samsul Arifin; Heny Hidayati; Elizabeth; Faizatul Fajariah; Ita Nurcholifah
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.846

Abstract

Marketing strategies in the tourism business are essentially centered on creating, managing, and communicating a high-value experience, because the product being sold is not a physical object but rather memories and emotional satisfaction. In a highly competitive industry landscape, a tourism business must be able to build a strong and unique brand identity to be instantly recognizable amidst a sea of other destination options. The purpose of this research is to describe marketing strategies to increase visits to natural tourism and promote local products. This presentation is explained using a descriptive approach. This descriptive approach uses secondary data such as books, journals, and related sources. The research results show that developing a marketing strategy to increase visits to natural tourism while promoting local products is a smart move. The two have a symbiotic relationship: natural beauty attracts tourists, while unique local products provide authentic experiences that encourage them to spend more. A comprehensive marketing strategy that combines the promotion of natural tourism destinations and the economic empowerment of local products includes branding and positioning strategies, digital and content marketing, and on-site experiences.
Co-Authors Elizabeth Faizatul Fajariah Heny Hidayati Ita Nurcholifah