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MENUMBUHKAN SEJAK DINI MINAT BERWIRAUSAHA DARI SISI E-COMMERCE PADA MAHASISWA Sonny Santosa; Elizabeth; Rini Novianti; Vandi Dwi Putra
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): SWARNA: Jurnal Pengabdian Kepada Masyarakat, November 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v1i3.96

Masa pandemic yang telah kita lewati beberapa tahun ini tidak hanya menimbulkan dampak negative namun juga dampak positif yang sama kuatnya pada segala bidang. Bentuk dampak positif yang paling terasa adalah adanya penerapan digitalisasi pada bidang pemasaran, peralihan budaya pemasaran saat ini telah didominasi oleh e-commerce. Disisi lain para mahasiswa yang seyogianya berada pada kelompok potensial sudah seharusnya mampu memanfaatkan momen ini untuk mengembangkan kreativitas yang membangkitkan inovasi, minimal sebagai langkah awal sebagai upaya untuk turut andil dalam mengembangkan minat berwirausaha. Tujuan abdimas ini adalah sebagai upaya untuk mendorong munculnya rintisan minat berwirausaha dikalangan mahasiswa. Metode abdimas ini adalah sosialisasi secara daring yang diikuti oleh mahasiswa. Hasil abdimas ini menunjukkan adanya gagasan baru dari 2 (dua) sisi, yang pertama adalah gagasan untuk memperbaharui kurikulum terkait matakuliah kewirausahaan ditingkat fakultas, dan yang kedua adalah meningkatkan kerjasama terkait pendanaan lunak yang memberikan keuntungungan bagi 2 (dua) belah pihak.

Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers Frans Sudirjo; Luh Komang Candra Dewi; Elizabeth; Fahrina Mustafa; Sonny Santosa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1648

The purpose of this study is to determine whether consumer attitudes, brand perception, and product characteristics all concurrently have a substantial impact on purchasing decisions. This study employs quantitative descriptive techniques along with a survey methodology. The author employs a variety of data collection techniques, including field research and library research, while gathering data for analysis. Open and closed questionnaires were both used by the researcher in this instance. The multiple linear regression analysis model includes the requirement of testing the analysis requirements. A two-way significant test was applied in this investigation. The t-test results demonstrate that the product attribute variables have a significant and favorable influence on the dependent variable (buying decisions), based on the findings of the partial multiple regression test. The dependent variable (buying decision) is significantly and favorably influenced by the brand image variable. The dependent variable (buying decisions) is significantly and favorably influenced by the customer attitude variable. Based on the outcomes of the simultaneous multiple regression test, the F-test results reveal that the three independent variables, namely the product attributes, brand image, and consumer attitude, significantly influence the purchasing decision variable with a significant value of 0.000 and an f-count > f-table value.

Exploring Determinants for Enhancing Employee Performance Hisarma Saragih; Yusuf Ronny Edward; Asep Suherman; Elizabeth; Anindya Putri Pradiptha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.4447

This study aims to test, uncover, and investigate the function of decision variables in order to improve staff performance at the North Sumatra Community and Village Empowerment, Population, and Civil Registry Office. This was a quantitative study with 50 respondents using various approaches. To gather data, questionnaires were given to every sample. The SPSS Version 26.0 program was used to process the obtained data before it was subjected to statistical formula analysis, more precisely multiple linear regression analysis. The results of the study show that individual traits have a partially positive and significant impact on worker performance, the work environment has a partially positive and significant impact on worker performance, and workload has a partially positive and insignificant impact on worker performance. The interaction of personal characteristics, workload, and workplace conditions has a favorable and substantial impact on worker performance. The study's conclusions suggest that, in order to sustain present achievements, the management of the North Sumatra Community and Village Empowerment, Population and Civil Registry Office should pay more attention to workplace issues, especially those pertaining to employee characteristics and workload.

MENUMBUHKAN SEJAK DINI MINAT BERWIRAUSAHA DARI SISI E-COMMERCE PADA MAHASISWA Sonny Santosa; Elizabeth; Rini Novianti; Vandi Dwi Putra
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): SWARNA: Jurnal Pengabdian Kepada Masyarakat, November 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v1i3.96

Masa pandemic yang telah kita lewati beberapa tahun ini tidak hanya menimbulkan dampak negative namun juga dampak positif yang sama kuatnya pada segala bidang. Bentuk dampak positif yang paling terasa adalah adanya penerapan digitalisasi pada bidang pemasaran, peralihan budaya pemasaran saat ini telah didominasi oleh e-commerce. Disisi lain para mahasiswa yang seyogianya berada pada kelompok potensial sudah seharusnya mampu memanfaatkan momen ini untuk mengembangkan kreativitas yang membangkitkan inovasi, minimal sebagai langkah awal sebagai upaya untuk turut andil dalam mengembangkan minat berwirausaha. Tujuan abdimas ini adalah sebagai upaya untuk mendorong munculnya rintisan minat berwirausaha dikalangan mahasiswa. Metode abdimas ini adalah sosialisasi secara daring yang diikuti oleh mahasiswa. Hasil abdimas ini menunjukkan adanya gagasan baru dari 2 (dua) sisi, yang pertama adalah gagasan untuk memperbaharui kurikulum terkait matakuliah kewirausahaan ditingkat fakultas, dan yang kedua adalah meningkatkan kerjasama terkait pendanaan lunak yang memberikan keuntungungan bagi 2 (dua) belah pihak.

PEMBERDAYAAN PEREKONOMIAN UNTUK MEMBANGUN INOVASI MASYARAKAT YANG KREATIF PADA MASA PANDEMI COVID 19 DENGAN PELATIHAN PEMBUATAN KESET DI DESA PONDOK JAGUNG TIMUR Agus Sriyanto; Yugi setyarko; Elizabeth; Rina Ayu Vildayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.673

The problem faced by housewives in Pondok Jagung Timur Village, North Serpong, South Tangerang is that they do not understand how the handicraft business produced can meet the needs and desires of consumers and can be sold and reach the hands of consumers and is widely liked and known by consumers. Due to this lack of understanding and knowledge, people lose business opportunities, especially housewives. Community service programs in the form of training on mat making to build creative community innovations during the COVID-19 pandemic. to improve the social welfare of its members and provide benefits to the surrounding community, especially in developing countries such as Indonesia.

Analysis of Potential, Obstacles, and Strategies of Conventional and Electric Car Marketing Ferdi Antonio; Nurlina; Elizabeth; Musran Munizu; Chanissa Purwaningrum
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.841

The purpose of this study is to analyze the potential, obstacles, and strategies of conventional and electric car marketing. The analytical method in this study uses comprehensive analysis with the help of secondary data such as scientific books and journal articles from national and international journals. The research results show that the automotive market is currently in a very interesting transition period. On the one hand, conventional cars still dominate the roads thanks to their mature ecosystem. On the other hand, electric cars are emerging as the future of mobility, driven by sustainability issues and strict regulations. The main strategy for conventional cars should focus on the narrative of advanced fuel efficiency, engine reliability on all terrains, and ease of routine maintenance that is widespread even in remote areas. Conventional car manufacturers also need to package their campaigns by emphasizing the value of high functionality and unit readiness without having to worry about the availability of electricity during long-distance trips. Conversely, the marketing strategy for electric cars must shift from simply selling products to educating people about a new, sustainable lifestyle. Marketers must more actively promote long-term benefits such as significantly lower daily operating costs, instant, silent acceleration, and the convenience of being free from regional restrictions.

Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products Moh. Samsul Arifin; Heny Hidayati; Elizabeth; Faizatul Fajariah; Ita Nurcholifah
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.846

Marketing strategies in the tourism business are essentially centered on creating, managing, and communicating a high-value experience, because the product being sold is not a physical object but rather memories and emotional satisfaction. In a highly competitive industry landscape, a tourism business must be able to build a strong and unique brand identity to be instantly recognizable amidst a sea of other destination options. The purpose of this research is to describe marketing strategies to increase visits to natural tourism and promote local products. This presentation is explained using a descriptive approach. This descriptive approach uses secondary data such as books, journals, and related sources. The research results show that developing a marketing strategy to increase visits to natural tourism while promoting local products is a smart move. The two have a symbiotic relationship: natural beauty attracts tourists, while unique local products provide authentic experiences that encourage them to spend more. A comprehensive marketing strategy that combines the promotion of natural tourism destinations and the economic empowerment of local products includes branding and positioning strategies, digital and content marketing, and on-site experiences.

Green Product Marketing Strategy for Micro, Small, and Medium Enterprises in Digital-Based Markets Tengku Kespandiar; Elizabeth; Rino Istarno; Nurlina; Ratnawita
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16459

The biggest challenge has now shifted from why we should do it to how we finance and accelerate the transition. The implementation of a green economy has evolved from a mere theoretical concept to a major agenda for global and national policy. Its development is driven by the urgency of the climate crisis and the realization that conventional, exploitative economic growth is no longer sustainable. Green product marketing has undergone a major transformation, especially entering 2026. The focus is no longer simply on eco-friendly labels, but has become a strategic necessity and a key pillar in global and local business operations. This study aims to describe green product marketing strategy for micro, small, and medium enterprises in digital-based markets. The approach chosen to explain this presentation uses a qualitative approach based on strategic analysis. The Research results show that green product marketing by micro, small, and medium enterprises in digital-based markets is not just a trend, but rather a strategic response to shifting consumer behavior, which is increasingly concerned with environmental issues. These strategic responses include value-based narratives, green branding optimization, utilization of social proof, packaging strategies, community-based audience targeting, and price transparency.

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