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All Journal Jumat Keagamaan: Jurnal Pengabdian Masyarakat Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah Indonesian Journal Economic Review (IJER) Jurnal Pengabdian dan Inovasi Masyarakat
Heny Hidayati
IAIN Pontianak
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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ANALISIS SISTEM INFORMASI MANAJEMEN DALAM STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM (STUDI KASUS PADA UMKM KERIPIK MAKROS JAYA ABADI PONTIANAK) Heny Hidayati; Julianto
Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah Vol 4 No 1 (2023): Ar-Ribhu
Publisher : Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SME are productive businesses owned by individuals or business entities that have met the criteria for micro-enterprises. In its development, the role of SME can improve the community's economy because the business is easy, the capital and risks are small, promising, and can assist government programs in alleviating poverty and unemployment. The problem that occurs in the development of SME is the difficulty for SME business actors in marketing their products so that they are of interest to consumers, so that they reach and are widely accepted at several regional points. The purpose of this research is to be able to see the results of an analysis of Management Information Systems in a Marketing Strategy to Increase Sales of SME Makros Jaya Abadi Pontianak Chips Products. Analyzing the marketing strategies used by these SME in developing their business. The research method used is the Qualitative Method with data collection techniques namely interviews and literature studies. In developing its business, SME Makros Chips uses various strategies in marketing management including Marketing Strategy, Targeting Strategy, Positioning Strategy, and Marketing Mix. Keywords : SME, Makros Chips, Marketing Strategy.
Pelatihan Pembuatan Konten Kreatif sebagai Upaya Peningkatan Engagement Konsumen di Media Sosial Rudianto Rudianto; Heny Hidayati; I Nyoman Tri Sutaguna; Ita Nurcholifah; Nurul Saila
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.216

Abstract

Permasalahan engagement yang rendah pada platform media sosial menjadi tantangan signifikan bagi bisnis dalam era digital saat ini. Banyak usaha, khususnya usaha kecil dan menengah, belum memiliki pemahaman mendalam tentang strategi pembuatan konten yang efektif untuk meningkatkan interaksi konsumen. Persoalan ini menjadi krusial mengingat media sosial telah menjadi saluran pemasaran utama bagi komunikasi brand dan pembangunan hubungan dengan audiens target. Oleh karena itu, pengabdian kepada masyarakat ini dirancang dengan tujuan utama meningkatkan kapasitas dan keterampilan pelaku usaha dalam mengembangkan konten yang kreatif, relevan, dan mampu mendorong engagement yang lebih tinggi di berbagai platform media sosial. Metode yang digunakan dalam kegiatan ini mencakup pendekatan pelatihan interaktif melalui workshop tatap muka dan sesi pendampingan berkelanjutan. Peserta diberikan pengetahuan teoritis tentang prinsip-prinsip content marketing, psikologi konsumen digital, dan analisis perilaku audiens, diikuti dengan praktik langsung dalam membuat konten visual, copywriting, dan strategi posting yang terukur. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta analisis metrik engagement sebelum dan sesudah implementasi konten. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi konten kreatif, dengan rata-rata peningkatan skor pengetahuan sebesar 65 persen. Implementasi konten yang telah dilatihkan menghasilkan peningkatan engagement rate rata-rata sebesar 48 persen dalam kuartal pertama pasca-pelatihan. Kesimpulannya, pelatihan pembuatan konten kreatif terbukti efektif sebagai solusi untuk memberdayakan pelaku usaha dalam memanfaatkan potensi media sosial guna meningkatkan visibilitas brand dan interaksi dengan konsumen secara signifikan.
Optimalisasi Manajemen Surau Darul Rahman: Meningkatkan Kegiatan Islami Melalui Kolaborasi Organisasi Hikmah Ari Widiati; Reni Helvira; Ema Elisa; Eka Junila Saragih; Heny Hidayati; Zarkasi Zarkasi; Ita Nurcholifah; Farah Zaini; Ryan Fathi Farhad; Hani Meilita Purnama Subardi
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/7zq3p554

Abstract

Surau memiliki fungsi penting dalam membentuk spiritualitas Muslim, khususnya pada komunitas mualaf minoritas. Penelitian ini berfokus pada Surau Darul Rahman di Kampung Temaga Dayak, Sarawak, Malaysia, yang dihuni mayoritas mualaf Dayak Melayu. Tujuan penelitian ini adalah mengkaji strategi optimalisasi manajemen surau sebagai pusat agama, sosial, dan budaya melalui kolaborasi dengan organisasi lokal Hikmah guna meningkatkan kualitas kegiatan Islami. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui teknik observasi partisipatif, wawancara mendalam, dokumentasi, dan analisis data tematik. Hasil penelitian menunjukkan bahwa Surau Darul Rahman berhasil menjadi pusat pembinaan umat dengan mengintegrasikan pendidikan ibadah dasar, muamalah, kajian keislaman, dan program sosial-edukatif. Kegiatan seperti taklim, gotong royong, hingga pelatihan keterampilan praktis terbukti efektif meningkatkan literasi agama sekaligus solidaritas sosial. Kolaborasi strategis bersama organisasi Hikmah memperluas partisipasi masyarakat dan menjaga kesinambungan program keagamaan. Selain itu, keterlibatan aktif warga mentransformasi surau menjadi pusat pemberdayaan yang adaptif, di mana sinergi antara nilai Islam dan adat Dayak Melayu sukses menciptakan harmoni budaya lokal. Penelitian ini menyimpulkan bahwa optimalisasi manajemen surau berbasis kolaborasi partisipatif adalah kunci penguatan keislaman di komunitas minoritas. Model ini menjadikan Surau Darul Rahman sebagai percontohan praktik terbaik lembaga keagamaan yang inklusif, berdaya guna, dan berkelanjutan
Marketing Analysis of Innovation Products in Social Media Market Orientation Ferdi Antonio; Luh Komang Candra Dewi; Heny Hidayati; Donny Dharmawan; Agus Nurofik
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.842

Abstract

The purpose of this study is to analyze the obstacles and solutions regarding the marketing analysis of innovation products in social media market orientation. The method used in this study is a qualitative descriptive method. This method is supported by comprehensive secondary data sourced from theoretical books and theoretical practices in journal articles. The research results show that marketing analysis of innovation products in social media market orientation is a crucial approach in the digital era. When companies launch innovative products, whether in the form of new features, environmentally friendly products, or new culinary concepts, social media is no longer just a promotional channel, but rather a strategic ecosystem for understanding and responding to the market. Marketing innovative products within a market-oriented framework on social media requires a radical transformation in how companies interact with their audiences, shifting the focus from simply showcasing advanced features to truly meeting consumers' emotional and functional needs. The most crucial initial step is building a deep, data-driven understanding through active social listening to capture emerging conversations, complaints, and hidden trends within the community.
Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products Moh. Samsul Arifin; Heny Hidayati; Elizabeth; Faizatul Fajariah; Ita Nurcholifah
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.846

Abstract

Marketing strategies in the tourism business are essentially centered on creating, managing, and communicating a high-value experience, because the product being sold is not a physical object but rather memories and emotional satisfaction. In a highly competitive industry landscape, a tourism business must be able to build a strong and unique brand identity to be instantly recognizable amidst a sea of other destination options. The purpose of this research is to describe marketing strategies to increase visits to natural tourism and promote local products. This presentation is explained using a descriptive approach. This descriptive approach uses secondary data such as books, journals, and related sources. The research results show that developing a marketing strategy to increase visits to natural tourism while promoting local products is a smart move. The two have a symbiotic relationship: natural beauty attracts tourists, while unique local products provide authentic experiences that encourage them to spend more. A comprehensive marketing strategy that combines the promotion of natural tourism destinations and the economic empowerment of local products includes branding and positioning strategies, digital and content marketing, and on-site experiences.
Co-Authors Agus Nurofik Antonio, Ferdi Ari Widiati Donny Dharmawan Eka Junila Saragih Elizabeth Ema Elisa Faizatul Fajariah Farah Zaini Hani Meilita Purnama Subardi I Nyoman Tri Sutaguna Ita Nurcholifah Julianto Luh Komang Candra Dewi Moh. Samsul Arifin Nurul Saila Reni Helvira Rudianto Rudianto Ryan Fathi Farhad Zarkasi, Zarkasi