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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Sefrimel Angriani ZN
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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Analisis Pengaruh Perceived Security dan Perceived Enjoyment terhadap Continuance Intention Pengguna ShopeePay Generasi Z di Jakarta dengan User Satisfaction sebagai Variabel Mediasi Isia Kim Sung Wita; Nadya Fadilah; Sefrimel Angriani ZN
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/a3610y79

Abstract

This study analyzes the influence of perceived security and perceived enjoyment on continuance intention among ShopeePay users in Generation Z in Jakarta, with user satisfaction as a mediating variable. This quantitative research employs a survey method with a questionnaire distributed to 160 respondents using purposive sampling. Data analysis using PLS-SEM with SmartPLS 4.0 shows that perceived security has a positive and significant effect on user satisfaction (coefficient 0.493; p-value 0.000), perceived enjoyment has a positive and significant effect on user satisfaction (coefficient 0.483; p-value 0.000), and user satisfaction has a positive and significant effect on continuance intention (coefficient 0.365; p-value 0.000). User satisfaction partially mediates the relationship between perceived security and continuance intention (coefficient 0.432; p-value 0.000), as well as between perceived enjoyment and continuance intention (coefficient 0.422; p-value 0.000). The R² values of 0.878 for user satisfaction and 0.765 for continuance intention indicate strong predictive power. This study concludes that security and enjoyment are crucial factors in shaping satisfaction and driving continuance intention among Gen Z e-wallet users.
Pengaruh Food Content, E-Wom, Perceived Value, dan Trust terhadap Purchase Intention Makanan Viral Instagram pada Generasi Z di JakartaPengaruh Food Content, E-Wom, Perceived Value, dan Trust terhadap Purchase Intention Makanan Viral Instagram pada Generasi Z di Jakarta Cindy Claudya Oktaviani; Corry Yohana; Sefrimel Angriani ZN
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w50pem58

Abstract

This study aims to analyze the direct effects of food content, E-WOM, perceived value, and trust on the purchase intention of Instagram viral food among Generation Z consumers in Jakarta. The research approach used is quantitative with a survey method. Data collection was conducted by distributing questionnaires to 150 Generation Z respondents residing in Jakarta. The sampling technique utilized a non-probability sampling method with a purposive sampling technique, along with an even 6-point Likert scale. The data analysis technique employed in this study is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) assisted by SmartPLS 4.0 software. The direct effect hypothesis testing results indicate that the trust variable has a positive and significant effect on purchase intention. Conversely, the variables of food content, E-WOM, and perceived value are proven to have no significant direct effect on the purchase intention of Generation Z consumers toward viral food. The practical implications of this study emphasize that conventional marketing strategies that rely solely on content visual aesthetics, the quantity of online reviews, or price wars are no longer effective when standing alone.
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, dan Lingkungan Fisik terhadap Kepuasan Pelanggan pada Bakoel Koffie Cikini Holylur Rachman Atrya; Nurdin Hidayat; Sefrimel Angriani ZN
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0eg9tj97

Abstract

  This study aims to analyze the direct influence of product quality, service quality, price, and physical environment on customer satisfaction at Bakoel Koffie Cikini. A quantitative approach with a survey method was employed. Data were collected through online and offline questionnaires distributed to 170 customers of Bakoel Koffie Cikini. The sampling technique used non-probability sampling with purposive sampling, utilizing a 6-point even Likert scale to eliminate neutral response bias. Data were analyzed using multiple linear regression with SPSS. The results of direct effect hypothesis testing show that product quality (β = 0.374; t-value = 5.547; p-value = 0.000) and physical environment (β = 0.319; t-value = 4.745; p-value = 0.000) have a positive and significant influence on customer satisfaction. Conversely, service quality (β = 0.118; t-value = 1.747; p-value = 0.083) and price (β = 0.034; t-value = 0.504; p-value = 0.615) are proven to have no significant influence on customer satisfaction. The four independent variables simultaneously explain 26.0% of the variation in customer satisfaction (R² = 0.260; Adjusted R² = 0.242), while the remainder is explained by other factors outside the model. The practical implication of this study emphasizes that satisfaction enhancement strategies at heritage-themed coffee shops like Bakoel Koffie are no longer effective if relying solely on pricing policies or service quality improvements. Management is advised to prioritize product quality consistency and heritage physical environment maintenance as core strategic focuses.  i
Co-Authors Cindy Claudya Oktaviani Corry Yohana Holylur Rachman Atrya Isia Kim Sung Wita Nadya Fadilah Nurdin Hidayat