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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang TOFEDU: The Future of Education Journal Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Sefrimel Angriani ZN
Universitas Negeri Jakarta
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Pengaruh Perceived Security dan Perceived Enjoyment terhadap Continuance Intention Pengguna ShopeePay Generasi Z di Jakarta dengan User Satisfaction sebagai Variabel Mediasi Isia Kim Sung Wita; Nadya Fadilah; Sefrimel Angriani ZN
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/a3610y79

Abstract

This study analyzes the influence of perceived security and perceived enjoyment on continuance intention among ShopeePay users in Generation Z in Jakarta, with user satisfaction as a mediating variable. This quantitative research employs a survey method with a questionnaire distributed to 160 respondents using purposive sampling. Data analysis using PLS-SEM with SmartPLS 4.0 shows that perceived security has a positive and significant effect on user satisfaction (coefficient 0.493; p-value 0.000), perceived enjoyment has a positive and significant effect on user satisfaction (coefficient 0.483; p-value 0.000), and user satisfaction has a positive and significant effect on continuance intention (coefficient 0.365; p-value 0.000). User satisfaction partially mediates the relationship between perceived security and continuance intention (coefficient 0.432; p-value 0.000), as well as between perceived enjoyment and continuance intention (coefficient 0.422; p-value 0.000). The R² values of 0.878 for user satisfaction and 0.765 for continuance intention indicate strong predictive power. This study concludes that security and enjoyment are crucial factors in shaping satisfaction and driving continuance intention among Gen Z e-wallet users.
Pengaruh Food Content, E-Wom, Perceived Value, dan Trust terhadap Purchase Intention Makanan Viral Instagram pada Generasi Z di JakartaPengaruh Food Content, E-Wom, Perceived Value, dan Trust terhadap Purchase Intention Makanan Viral Instagram pada Generasi Z di Jakarta Cindy Claudya Oktaviani; Corry Yohana; Sefrimel Angriani ZN
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w50pem58

Abstract

This study aims to analyze the direct effects of food content, E-WOM, perceived value, and trust on the purchase intention of Instagram viral food among Generation Z consumers in Jakarta. The research approach used is quantitative with a survey method. Data collection was conducted by distributing questionnaires to 150 Generation Z respondents residing in Jakarta. The sampling technique utilized a non-probability sampling method with a purposive sampling technique, along with an even 6-point Likert scale. The data analysis technique employed in this study is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) assisted by SmartPLS 4.0 software. The direct effect hypothesis testing results indicate that the trust variable has a positive and significant effect on purchase intention. Conversely, the variables of food content, E-WOM, and perceived value are proven to have no significant direct effect on the purchase intention of Generation Z consumers toward viral food. The practical implications of this study emphasize that conventional marketing strategies that rely solely on content visual aesthetics, the quantity of online reviews, or price wars are no longer effective when standing alone.
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, dan Lingkungan Fisik terhadap Kepuasan Pelanggan pada Bakoel Koffie Cikini Holylur Rachman Atrya; Nurdin Hidayat; Sefrimel Angriani ZN
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0eg9tj97

Abstract

  This study aims to analyze the direct influence of product quality, service quality, price, and physical environment on customer satisfaction at Bakoel Koffie Cikini. A quantitative approach with a survey method was employed. Data were collected through online and offline questionnaires distributed to 170 customers of Bakoel Koffie Cikini. The sampling technique used non-probability sampling with purposive sampling, utilizing a 6-point even Likert scale to eliminate neutral response bias. Data were analyzed using multiple linear regression with SPSS. The results of direct effect hypothesis testing show that product quality (β = 0.374; t-value = 5.547; p-value = 0.000) and physical environment (β = 0.319; t-value = 4.745; p-value = 0.000) have a positive and significant influence on customer satisfaction. Conversely, service quality (β = 0.118; t-value = 1.747; p-value = 0.083) and price (β = 0.034; t-value = 0.504; p-value = 0.615) are proven to have no significant influence on customer satisfaction. The four independent variables simultaneously explain 26.0% of the variation in customer satisfaction (R² = 0.260; Adjusted R² = 0.242), while the remainder is explained by other factors outside the model. The practical implication of this study emphasizes that satisfaction enhancement strategies at heritage-themed coffee shops like Bakoel Koffie are no longer effective if relying solely on pricing policies or service quality improvements. Management is advised to prioritize product quality consistency and heritage physical environment maintenance as core strategic focuses.  i
PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PRODUK SKINTIFIC DI TIKTOK PADA GENERASI Z Kayyisah Aulia Rahman; Dita Puruwita; Sefrimel Angriani ZN
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17472

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (e-WOM) and Price Perception on Purchase Decision of Skintific products on TikTok among Generation Z, both directly and through Brand Image as a mediating variable. This study used a quantitative approach with a survey method. The population consisted of TikTok users who had purchased Skintific products, with a sample of 170 respondents aged 18–24 domiciled in DKI Jakarta, selected through non-probability sampling with a purposive sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results show that Electronic Word of Mouth, Price Perception, and Brand Image each have a positive and significant effect on Purchase Decision. In addition, Electronic Word of Mouth and Price Perception also have a positive and significant effect on Brand Image. The mediation test results indicate that Brand Image positively and significantly mediates the effect of Electronic Word of Mouth and Price Perception on Purchase Decision. These findings confirm that, alongside strengthening digital communication and pricing strategies, reinforcing Brand Image is an important mechanism for driving Purchase Decisions of skincare products on TikTok among Generation Z.
The Effect of Entrepreneurial Motivation, Family Environment, and Self-Efficacy on Entrepreneurial Intentions Maisarah Elvia; Corry Yohana; Sefrimel Angriani Zn
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2195

Abstract

Interest in entrepreneurship is one of the key factors in fostering the emergence of new entrepreneurs amid high unemployment rates, particularly among the younger generation. This study aims to analyze the influence of entrepreneurial motivation, family environment, and self-efficacy on interest in entrepreneurship. This study is based on the Theory of Planned Behavior, supported by literature reviews on entrepreneurial motivation, family environment, self-efficacy, and interest in entrepreneurship. The study employs a quantitative approach using a survey method. Primary data were collected through the distribution of a 1–6 Likert-scale questionnaire to 142 Gen Z respondents selected using purposive sampling. Data analysis was conducted using SPSS version 31 software through validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, partial t-tests, and the coefficient of determination (R²). The results indicate that entrepreneurial motivation, family environment, and self-efficacy each have a positive and significant effect on entrepreneurial interest. This study concludes that enhancing entrepreneurial motivation, family support, and self-efficacy contributes to increasing entrepreneurial interest among Gen Z
Pengaruh Overconfidence, Loss Aversion, FOMO, dan Behavioral Herding terhadap Keputusan Investasi Saham pada Masa Volatilitas Tinggi Geri Mahesa; Terrylina Arvinta Monoarfa; Sefrimel Angriani ZN
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2079d110

Abstract

This study aims to examine the influence of overconfidence, loss aversion, fear of missing out (FOMO), and behavioral herding on stock investment decisions during periods of high market volatility among retail investors in Jakarta. This study employed a quantitative research approach using a survey method. The population consisted of  retail investors domiciled in Jakarta, with a sample of 384 respondents selected through a non-probability sampling technique. Data were collected using a structured questionnaire with a Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that overconfidence has a positive and significant effect on stock investment decisions during periods of high market volatility (t = 3.124 > 1.96; p = 0.003; β = 0.290). Loss aversion has a negative but insignificant effect (t = 0.904 < 1.96; p = 0.350; β = −0.079). Furthermore, fear of missing out (FOMO) has a positive and significant effect (t = 1.989 > 1.96; p = 0.029; β = 0.205), while behavioral herding also has a positive and significant effect (t = 2.113 > 1.96; p = 0.035; β = 0.278). The results suggest that psychological factors, particularly overconfidence, FOMO, and behavioral herding, play an important role in influencing stock investment decisions during periods of high market volatility, whereas loss aversion has not been proven to significantly affect investment decisions. These findings are expected to provide valuable insights for investors in understanding the influence of behavioral biases on investment decision-making under volatile market conditions..  
Co-Authors Cindy Claudya Oktaviani Corry Yohana Dita Puruwita Geri Mahesa Holylur Rachman Atrya Isia Kim Sung Wita Kayyisah Aulia Rahman Maisarah Elvia Nadya Fadilah Nurdin Hidayat Terrylina Arvinta Monoarfa