An Nisa Dian Rahma
Politeknik Negeri Medan

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

ANALYSIS OF THE EFFECTIVENESS OF MEDIA AND COMMUNICATION CHANNELS OF THE NORTH SUMATRA TOURISM OFFICE IN PROMOTING THE "SUMUT TOURISM FESTIVAL 2024" EVENT FOR STUDENTS OF THE D-IV MICE STUDY PROGRAM AT THE MEDAN STATE POLYTECHNIC Putri Sosanti Sembiring; Dyah Seruni Rizqiana; Dwianita Dwianita; An Nisa Dian Rahma; Blangi Intan Maharani
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.29335

Abstract

This research aims to analyze the effectiveness of the media and communication channels used by the North Sumatra Tourism Office in promoting the 2024 North Sumatra Tourism Festival event to students in the Diploma IV MICE Study Program at the Medan State Polytechnic. A quantitative descriptive approach was used, with 170 MICE students selected through random sampling. Data collection was conducted through a questionnaire with four main indicators: ease of access to promotional media, effectiveness of digital media in attracting young audiences, consistency of information across platforms, and suitability of communication channels to audience characteristics. Data were analyzed through validity, reliability, and descriptive frequency analysis. The results showed that the effectiveness of the North Sumatra Tourism Office's media and communication channels was categorized as good, with an overall average score of 3.87. Digital media such as Instagram, TikTok, and YouTube were considered the most effective because they were able to reach students quickly, engagingly, and interactively. This study concludes that the effectiveness of tourism public communication is determined not only by the content of the message, but also by the suitability of the media and delivery method to the behavior and needs of the audience.
THE ROLE OF TELEVISION MEDIA IN CHILDREN'S BROADCASTING: A LITERATURE REVIEW ON THE QUALITY OF CHILDREN'S PROGRAMS IN INDONESIA Angga Tinova Yudha; An Nisa Dian Rahma
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.29329

Abstract

This study examines the role of television media in children’s broadcasting in Indonesia, with a particular focus on the quality and suitability of children’s programs. The increasing exposure of children to television content raises concerns regarding its educational value, moral implications, and potential impact on child development. This research employs a systematic literature review approach guided by PRISMA 2020 standards, analyzing relevant scholarly works on television media, children’s programming, and media effects. The findings reveal that television remains a significant medium for children due to its wide accessibility and strong influence on cognitive, social, and behavioral development. However, the quality of children’s programs in Indonesia is inconsistent, with many broadcasts prioritizing entertainment and commercial interests over educational content. Inappropriate content, including violence and consumer-oriented messages, may negatively affect children’s attitudes and behavior, particularly when not accompanied by parental supervision. Conversely, well-designed educational programs can contribute positively to children’s communication skills and social development. The study concludes that improving the quality of children’s television programming requires stronger regulatory enforcement, greater industry responsibility, and active parental involvement. This research contributes to the discourse on media regulation and child protection by highlighting the need for more child-friendly broadcasting policies in Indonesia.