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All Journal International Journal of Management and Business Economics Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Laina Fadhliah
Universitas Islam Kebangsaan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Influence of Entrepreneurial Mindset on Students' Interest In Entrepreneurship: The Mediating Role on Entrepreneurial Self-Efficacy Juanda Juanda; Emalia Ariska; Feri Yanto; Laina Fadhliah
International Journal of Management and Business Economics Vol. 4 No. 2 (2026): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i2.1961

Abstract

Student entrepreneurial interest is an important factor in supporting the formation of graduates who are able to create job opportunities and adapt to the dynamics of the working world. In this context, entrepreneurial mindset and entrepreneurial self-efficacy are seen as factors that can encourage the formation of entrepreneurial interest. This study aims to analyze the influence of entrepreneurial mindset on students' entrepreneurial interest and to test the mediating role of entrepreneurial self-efficacy in students of the Management Study Program, Faculty of Economics and Business, National Islamic University of Indonesia (UNIKI). The study used a quantitative approach with a survey design of 120 students and was analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method. The results showed that entrepreneurial mindset has a positive and significant effect on entrepreneurial interest ( β = 0.341; p < 0.05 ) and entrepreneurial self-efficacy ( β = 0.740; p <0.05). Entrepreneurial self-efficacy also has a positive effect on entrepreneurial interest ( β = 0.478; p < 0.05 ) and partially mediates the relationship between entrepreneurial mindset and entrepreneurial interest ( β = 0.354; p < 0.05). This finding indicates that increasing students' entrepreneurial interest requires strengthening their entrepreneurial mindset followed by increased confidence in their own abilities
Peningkatan Kompetensi Marketing Officer melalui Pelatihan Digital Marketing dan Strategi Komunikasi Pemasaran Luthfi Luthfi; Mahyu Danil; Laina Fadhliah; Rahmad Hidayat; Muhammad Muhammad
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7cryed21

Abstract

Digital transformation requires Management students—as aspiring professionals—to possess marketing competencies that are not merely conceptual but also practical. A key area for strengthening is the ability to perform the role of a marketing officer, specifically through mastering digital marketing and marketing communication strategies. This community service initiative aims to enhance students' knowledge and skills in strategically leveraging digital technology for marketing activities. The program was conducted with a student community across four stages: preparation, training delivery, hands-on practice and mentoring, and evaluation. The curriculum covered the role and competencies of a marketing officer, digital marketing concepts, consumer segmentation and targeting, social media management, branding, content development, copywriting, and marketing communication strategies. The program employed various methods, including interactive lectures, discussions, demonstrations, case studies, practical exercises, and mentoring. The results indicate an improved understanding among participants regarding the marketing officer role and the use of digital media as a marketing tool. Participants also gained skills in identifying target consumers, selecting digital media, crafting promotional messages, developing content, and designing marketing communications tailored to consumer characteristics. This initiative provided practical experience that supports student readiness to perform marketing officer functions, develop entrepreneurial activities, and meet the demands of an increasingly digitalized workforce.  
Co-Authors Emalia Ariska Ferri Yanto Juanda Juanda Luthfi Luthfi Mahyu Danil Muhammad Muhammad Rahmad Hidayat