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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin
Intan Taniyah
Universitas Bina Bangsa
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Evaluasi Kebijakan Relokasi Pedagang UMKM di Pasar Rau Kota Serang Marlita Jovita Sari; Intan Taniyah; Shella Anggraeni; Diana Diana; Nadiah Miftahul Rohmah; Reza Damayanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5x17vn42

Abstract

The purpose of this study is to evaluate the policy of relocating MSME traders in Rau Market, Serang City, and to see how it affects the traders' economic activities. This study is qualitative and uses a descriptive approach. Most of the informants collected were MSME traders, market managers, fee officers, and buyers, who were selected purposively through interviews, documentation, and observation. Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data display, and drawing conclusions. The results show that the relocation policy has helped organize and manage Rau Market to make it safer, cleaner, and more comfortable for the public. However, not all traders felt the economic impact. Some traders experienced a decline in the number of buyers and profits due to the less strategic new location, while other traders actually saw an increase in transactions because of the location.
Co-Authors Diana Diana Marlita Jovita Sari Nadiah Miftahul Rohmah Reza Damayanti Shella Anggraeni