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All Journal International Journal of Supply Chain Management Jurnal Wacana Ekonomi Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Visual Ideas Journal of Knowledge Management PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Journal of Business and Management Inaba Politeia : Journal of Public Administration and Political Science and International Relations Moneta : Journal of Economics and Finance Commercium: Journal of Business and Management Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship Communica : Journal of Communication Novatio : Journal of Management Technology and Innovation
Arus Reka Prasetia
Universitas Widyatama
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Enhancing Corporate Governance with Blockchain and Smart Contracts: A Systematic Review of Agency Conflict Mitigation Arus Reka Prasetia; Primanola Perdananti; Ikaputera Waspada; Maya Sari
Moneta : Journal of Economics and Finance Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i1.1249

Abstract

Agency conflicts remain a persistent challenge in corporate governance because information asymmetry and misaligned incentives can weaken monitoring and accountability. This systematic literature review synthesizes international empirical evidence on how blockchain and smart contracts relate to agency conflict mitigation and governance outcomes, and it clarifies boundary conditions and implications for Agency Theory. We followed PRISMA reporting guidance and searched Scopus for English journal articles published between 2018 and 2025. After title, abstract, and full-text screening, 13 empirical studies were included for quality appraisal and thematic narrative synthesis. Across contexts, blockchain adoption or innovation intensity is most consistently associated with improved information environments, including higher transparency and reporting quality and lower opportunism related proxies, and it is also associated with improved investment efficiency and selected compliance and risk outcomes. Evidence on smart contracts is substantially thinner. Smart contracts are explicitly analysed in one case study and they are discussed secondarily in one additional study, while none of the large sample quantitative studies operationalises smart contract use as a distinct construct. The synthesis indicates that governance benefits depend on data integrity supported by internal controls, external monitoring and assurance capacity, and regulatory and legal alignment that enables auditability and enforceability. Overall, blockchain-enabled corporate governance is best interpreted as governance by system design that complements conventional mechanisms and motivates future research on measurable smart contract use cases and stronger causal identification.
Redefining Optimal Value: An Ontological Analysis of Sustainability Integration in Capital Structure Theory Widy Muchamad; Edi Suryadi; Rasto; Arus Reka Prasetia; Gilang Bhirawa Noraga
Journal of Knowledge Management Vol 20 No 1 (2026): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v20i1.43153

Abstract

Integrasi keberlanjutan dalam teori struktur modal merepresentasikan transformasi paradigmatik fundamental namun belum mendapat kajian sistematis dari perspektif filsafat ilmu. Penelitian ini mengeksplorasi transformasi asumsi ontologis, epistemologis, dan aksiologis yang mendasari konsep nilai optimal dalam teori struktur modal. Menggunakan systematic literature review dengan pedoman PRISMA 2020, lima studi berkualitas tinggi periode 2020-2024 dianalisis dari 189 artikel database Scopus. Temuan mengungkapkan tiga transformasi fundamental. Secara ontologis, nilai optimal bertransformasi dari konstruk unidimensional finansial menjadi konstruk multidimensional dinamis yang mengintegrasikan dimensi finansial, lingkungan, dan sosial. Secara epistemologis, framework keberlanjutan mengubah basis pengetahuan melalui ekspansi informasi melampaui metrik finansial dan pergeseran paradigma menuju penciptaan nilai multi-stakeholder. Secara aksiologis, paradigma integrated value creation mendominasi dengan menolak trade-off dikotomis antara return finansial dan dampak keberlanjutan. Kontribusi teoretis terletak pada integrasi perspektif filsafat ilmu ke dalam manajemen keuangan untuk memahami transformasi paradigmatik. Secara praktis, temuan memberikan implikasi bagi perusahaan, investor, dan pembuat kebijakan dalam mengadopsi pendekatan nilai terintegrasi. Penelitian masa depan perlu mengeksplorasi mekanisme transformasi melalui studi kualitatif dan analisis emerging markets. 
A Systematic Literature Review on Integrating Ethics and Axiology into Organizational Digital Transformation Strategies Arus Reka Prasetia; Widy Muchamad; Gilang Bhirawa Noraga; Edi Suryadi; Rasto
Novatio : Journal of Management Technology and Innovation Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v4i1.1259

Abstract

Digital transformation is a key organizational strategy, yet data-intensive systems and artificial intelligence amplify ethical dilemmas and contested value choices. Prior reviews cover digital transformation, AI ethics, and corporate digital responsibility, but rarely explain how ethical principles and axiological values are operationalized across the strategic lifecycle. This systematic literature review maps integration mechanisms in strategy formulation and implementation, identifies the ethical orientations that underpin them, and synthesizes recurring barriers and responses. We screened Scopus journal articles in English published from 2019 to 2025 and appraised quality using the Mixed Methods Appraisal Tool; 70 medium or high quality studies were synthesized through narrative synthesis and reflexive thematic analysis. Ethics and axiology are most often embedded through governance arrangements and formal policies, supported by stakeholder engagement and transparency and accountability practices. Explicit references to classical normative theories are less frequent than applied framings grounded in stakeholder orientation, responsibility, and responsible AI. Common barriers include governance gaps, cultural resistance, cybersecurity risks, and privacy concerns, and responses emphasize strengthened governance, capability building, and auditable oversight. The review’s novelty is a lifecycle-oriented synthesis that links normative foundations to concrete, auditable strategic mechanisms. It translates fragmented debates into a transferable, mechanism-based map that can guide governance design and future empirical testing. Based on these patterns, we propose an axiological lens as a practical strategic compass for making value commitments explicit, actionable, and continuously evaluated.
Pengaruh Post-Run Coffee Terhadap Keberlanjutan UMKM Coffee Shop Melalui Perilaku Konsumen Generasi Z Evy Nurachma; Arkanudin Rizki Permono; Arus Reka Prasetia; Sumarsid
Paraduta : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Vol 4 No 3 (2026): Oktober
Publisher : Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/paraduta.v4i3.1698

Abstract

The rapid growth of coffee shops in major cities has occurred alongside the rise of running culture (run clubs) among urban communities, particularly Generation Z. The phenomenon of “post-run coffee” the habit of stopping by a coffee shop after a running session has become a new touch point between sports communities and small and medium coffee shop enterprises (UMKM). This study aims to analyze the influence of post-run coffee on the sustainability of coffee shop UMKM through the consumer behavior of Generation Z, using the Stimulus-Organism-Response (SOR) framework, in which post-run coffee is positioned as the stimulus, Generation Z's behavior and purchase decisions as the organism-response, and UMKM sustainability as the outcome. The study employed a descriptive qualitative approach through informal, unstructured interviews with 33 members of running communities across several major cities. The results reveal two behavioral patterns: a tendency to visit the same familiar coffee shop (fixed spot) and a tendency to switch between coffee shops depending on the running route (varied spot), as well as the role of community bonus or membership programs in encouraging repeat visits. A scatter plot of the 33 informants indicates that runners who are community members or regular customers show a stronger relationship between running frequency and post-run visit frequency compared to general runners. These findings suggest that partnerships between coffee shop UMKM and running communities, supported by relevant loyalty programs, can serve as a viable business sustainability strategy amid intense competition in the coffee shop industry.
AI-Enabled Social Commerce and Strategic Resilience: Dynamic Capabilities in TikTok Shop by Tokopedia and Shopee Live Arus Reka Prasetia; Ismail Solihin; Ivan Gumilar Sambas Putra; Risma Nurazizah; M Rizki Ramdhani
Novatio : Journal of Management Technology and Innovation Vol. 4 No. 3 (2026): July 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v4i3.1554

Abstract

AI-enabled social commerce has become a strategic form of platform-based digital marketing in Indonesia, where content discovery, live interaction, creators, seller tools, and regulation reshape how digital commerce is organized. This study examines how publicly observable AI-enabled social commerce capabilities support digital marketing strategic resilience in Indonesia’s platform ecosystem. It addresses a platform-level gap by shifting attention from consumer outcomes to the ways platforms translate social commerce features into adaptive capabilities. Using a descriptive qualitative comparative case study, the research analyzes TikTok Shop by Tokopedia and Shopee Live through publicly available secondary data, including regulations, corporate announcements, official platform pages, industry reports, academic literature, credible business news, and public market data. The data were examined through document analysis, qualitative content analysis, event chronology, platform comparison, and capability mapping based on the dynamic capabilities framework. The findings indicate that TikTok Shop by Tokopedia illustrates structural resilience through social content and marketplace integration, whereas Shopee Live illustrates functional resilience through livestream commerce, seller support, and in-app interactive shopping. Conceptually, the study shows that personalization, recommendation, content discovery, live shopping, creator mechanisms, advertising, and seller support become strategically relevant when they support sensing, seizing, and reconfiguring. The study contributes a conceptual model linking AI-enabled social commerce capabilities, dynamic capabilities, and digital marketing strategic resilience, while acknowledging that secondary data do not allow examination of internal algorithms, proprietary performance data, or causal effects.
TIKTOK ENGAGEMENT CONSISTENCY AS DIGITAL RESILIENCE: STORYTELLING AND CONTENT QUALITY IN A LOCAL FASHION BRAND Rahma Salsabila; Arus Reka Prasetia
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/ans3rq17

Abstract

Short-form video marketing is often evaluated through viral or high-performing posts, while less attention is given to whether engagement remains stable across a brand’s content stream. This study examines the relationships of brand storytelling and content quality with engagement consistency on TikTok and assesses whether engagement consistency can serve as a content-level indicator of digital resilience. A quantitative, non-reactive, secondary-data design was applied to 40 publicly available videos posted by Eshnawn Studios from 22 June 2023 to 21 April 2026. Engagement Rate was calculated from views, likes, comments, shares, and saves, while storytelling and content quality were coded using a structured rubric and aggregated into six observation periods. Engagement consistency was represented inversely by the Coefficient of Variation of Engagement Rate and analyzed using descriptive statistics, Spearman correlation, exploratory regression, and sensitivity checks. Storytelling was strongly associated with higher engagement variability, while content quality showed a similar but statistically non-significant tendency. The Coefficient of Variation also distinguished stable from volatile periods, supporting engagement consistency as an exploratory indicator of content-level digital resilience. For fashion businesses, social media managers, and digital marketers, the findings support content planning that balances creative storytelling with repeatable formats, consistent product framing, and performance monitoring.
BETWEEN MEMORY AND URGENCY: SCARCITY, NOSTALGIA, AND FOMO IN INDONESIA'S CONCERT MARKET Lita Rosita; Arus Reka Prasetia
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/4neh6371

Abstract

Indonesia's concert market presents a striking form of experiential consumption in which tickets for prominent local and international performances are often absorbed rapidly despite premium prices and more selective household spending. This study examines how scarcity cues, nostalgia, and fear of missing out (FOMO) jointly shape the urge to buy concert tickets impulsively in Indonesia. A qualitative secondary-data phenomenon analysis was conducted using publicly available evidence from national media, institutional economic reports, digital and consumer behavior reports, and relevant academic literature, with interpretation guided by the Stimulus Organism Response (SOR) model, thematic analysis, source triangulation, and a secondary evidence matrix. The findings suggest that scarcity cues compress perceived decision time, nostalgia provides emotional justification by linking concerts to personal and collective memory, and FOMO raises the perceived social and emotional cost of non-participation; their interaction makes rapid ticket purchasing plausible even under conditions of consumer restraint. The study extends impulse buying research into event-based experiential consumption and indicates that concert organizers and marketers should combine authentic scarcity, emotionally resonant communication, and transparent ticketing practices in ways that support engagement without encouraging manipulative pressure.
INSTITUTIONAL BRANDING IN THE DIGITAL ERA: HOW SOCIAL MEDIA MARKETING ACTIVITIES AND INFORMATION QUALITY SHAPE SCHOOL IMAGE IN INDONESIAN SENIOR HIGH SCHOOLS Rudini Kusnadi; Arus Reka Prasetia
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/y5jgfv54

Abstract

Digital transformation has reshaped how educational institutions communicate value, build stakeholder trust, and manage public perception. In Indonesia’s highly connected digital environment, senior high schools face increasing pressure to manage institutional visibility and information credibility strategically. This study develops a visibility-credibility framework to explain how Social Media Marketing Activities and Information Quality jointly contribute to school image, extending existing brand equity and information quality perspectives beyond their conventional treatment as separate antecedents. Using a qualitative conceptual research design, this study applies an integrative, framework-based literature review supported by secondary data from peer-reviewed publications, academic books, government statistics, institutional reports, and credible digital reports published primarily between 2016 and May 2026, while retaining earlier seminal works as theoretical foundations. Thematic analysis was employed to synthesize conceptual patterns across Social Media Marketing Activities, Information Quality, and school image. The findings propose that Social Media Marketing Activities strengthen school image through entertainment, interaction, trendiness, customization, and word of mouth as the visibility pathway, while Information Quality strengthens school image through accuracy, relevance, timeliness, completeness, and credibility as the trust pathway. A strong school image emerges when engaging digital communication is aligned with credible information, as visibility without credibility produces a fragile image, whereas credibility without visibility may leave institutional value unrecognized. This study contributes to digital marketing and educational branding literature by extending these perspectives to the underexplored context of Indonesian secondary education and provides a structured basis for ethical, engaging, and trustworthy digital branding strategies.
VISUAL PROMISE AND ELECTRONIC WORD-OF-MOUTH CONGRUENCE IN INDONESIAN CAFÉS Nazwa Nabila Nurafifah; Arus Reka Prasetia
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/f9fzyj58

Abstract

Digital café marketing increasingly relies on visual content and public reviews, yet aesthetic appeal alone does not establish whether a brand promise is credible. This study examines congruence between visual promises and electronic word of mouth in Indonesian café marketing and identifies how review language reflects visit-related signals. A qualitative-dominant comparative multiple-case design was applied to 60 digital traces, comprising 40 firm-generated units and 20 public reviews from Giyanti Coffee Roastery, One Eighty Coffee & Music, Kudos Cafe, and KYND Community Seminyak. The data were analyzed through multimodal content analysis, within-case interpretation, negative-case analysis, and cross-case pattern matching. The findings show that ambience and experiential promises were consistently confirmed, product quality was largely confirmed with one qualification, and symbolic claims concerning authenticity, lifestyle, price, and ethics often lacked sufficient consumer-generated evidence. Review language mainly reflected realized repeat visitation, explicit revisit intention, and recommendation, indicating that review platforms capture loyalty and advocacy more directly than first-visit planning. The study develops a dimension-specific congruence framework that extends signaling theory and digital customer value research. For café managers, the framework provides a practical basis for aligning visual communication with verified customer experience and identifying under-communicated strengths or credibility gaps.
The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live Arus Reka Prasetia; Ratih Hurriyati; Puspo Dewi Dirgantari
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1176

Abstract

In response to the rise of interactive live‐stream commerce, this study investigates whether live‐stream e‐branding influences impulse buying behavior among Shopee Live users in Indonesia directly or primarily via parasocial interaction. Drawing on the Stimulus–Organism–Response (S–O–R) model, the study conceptualizes parasocial engagement with streamers as the key affective mechanism linking branding stimuli to impulsive responses in a Southeast Asian live‐commerce setting that has received limited scholarly attention. A cross‐sectional survey of 140 active Shopee Live viewers was conducted and analyzed using Structural Equation Modeling–Partial Least Squares (SEM‐PLS). The results reveal that live‐stream e‐branding alone does not significantly trigger impulse buying; rather, it cultivates parasocial bonds that strongly drive unplanned purchases, indicating a full mediation effect. These findings suggest that in live commerce, impulsive buying hinges more on the quality of viewer–streamer relationships than on direct branding exposure. The study enriches S–O–R theory by validating parasocial interaction as a core mediating process and advises marketers to prioritize authentic, empathy‐driven interactions during live streams to stimulate impulse purchases.
Co-Authors Agatha Rinta Suhardi Ahmad Mudzakir Amelia Resa Salsabila Arkanudin Rizki Permono Budiawan, Andi Darrini, Anni Edi Suryadi Evy Nurachma Galdeano, Dulcenombre Madrid Gilang Bhirawa Noraga Ikaputera Waspada Ismail Solihin Ivan Gumilar Sambas Putra Lita Rosita M Rizki Ramdhani Maya Sari Muhammad Firdaus Benyamin Muhammad Raihan Fahrezi Nanda Alvi Fauza Nazwa Nabila Nurafifah Obsatar Sinaga Primanola Perdananti Puspo Dewi Dirgantari Puspo Dewi Dirgantari Rahma Salsabila Rasto Ratih Hurriyati Risma Nurazizah Rudini Kusnadi Sumarsid Supiyadi, Dedi Titto Rohendra Vina S. Marinda Widy Muchamad Wufron Wufron Yati Mulyati, Yati