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All Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Abdi Anjani
Jumraidin
Politeknik Pariwisata Lombok
Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Leveraging Electronic Word of Mouth for Promoting Sustainable Tourism: Insights from Bali and Lombok Travel Agents Surayyal Hizmi; Endang Sri Wahyuni; Jumraidin; Nawawi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1769

Abstract

This investigation examines the significance of Electronic Word of Mouth (eWOM) in facilitating sustainable tourism by scrutinizing the digital marketing methodologies and operational practices of Lombok Hidden Trip and Goodfriend Travel in the regions of Bali and Lombok. Although eWOM has been established as an influential mechanism in shaping traveler behavior, its strategic deployment in the context of sustainable tourism marketing is yet to be thoroughly investigated. This research seeks to bridge this gap by evaluating both agencies' adherence to the standards set forth by the Global Sustainable Tourism Council (GSTC) through semi-structured interviews, analysis of social media content, and operational assessments. The findings reveal that Lombok Hidden Trip exhibits a robust commitment to environmental sustainability, integrating eco-tours, initiatives for reusable resources, and proactive engagement on social media platforms. Conversely, Goodfriend Travel prioritizes the preservation of cultural heritage, providing Balinese culinary workshops and traditional rituals; however, it lacks a coherent strategy for the effective utilization of eWOM. Despite their respective contributions, both agencies encounter significant challenges, such as constrained financial resources, inadequate visitor awareness, and a lack of systematic monitoring of sustainability practices. To optimize sustainability outcomes, this study advocates that Goodfriend Travel enhance its eWOM engagement strategies, while Lombok Hidden Trip should broaden its sustainability initiatives. Furthermore, both agencies are encouraged to implement visitor education programs, conduct systematic sustainability audits, and provide training for staff to improve adherence to GSTC standards. This investigation highlights the transformative potential of eWOM in promoting responsible tourism and provides actionable insights for travel agencies, policymakers, and tourism stakeholders to advance environmental, cultural, and social sustainability in the regions of Bali and Lombok.
Manajemen Sinergitas Stakeholder Dalam Membangun Desa Wisata Giong Siu Babakan Kota Mataram Abdul Hanan; Isdar Wahim; Jumraidin; Gugung Gumilar
Jurnal Abdi Anjani Vol 2 No 2 (2024): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v2i2.1553

Abstract

Desa Wisata Giong Siu, yang terletak di Kota Mataram, memiliki potensi besar sebagai destinasi wisata alam dan budaya, namun menghadapi tantangan dalam pengelolaan dan sinergi antar pemangku kepentingan. Program Pengabdian Kepada Masyarakat (PKM) bertujuan untuk meningkatkan kapasitas pengelola desa, memperkuat kolaborasi antara Kelompok Sadar Wisata (Pokdarwis) dan pihak terkait, serta memperbaiki kualitas fasilitas dan layanan wisata. Metode pelaksanaan meliputi pelatihan teknis, penguatan struktur organisasi, promosi digital, dan evaluasi fasilitas wisata. Hasil yang dicapai menunjukkan peningkatan kompetensi pengelola, peningkatan fasilitas, dan terciptanya sinergi yang lebih baik antar pemangku kepentingan. Selain itu, promosi desa melalui kerjasama dengan RSUP NTB berhasil memperluas jangkauan pasar. Sebagai simpulan, program PKM ini berhasil memperkuat Desa Wisata Giong Siu sebagai destinasi wisata berdaya saing, namun keberlanjutan pengembangan memerlukan evaluasi rutin dan kolaborasi yang lebih luas.
Co-Authors Abdul Hanan Endang Sri Wahyuni Gugung Gumilar Hizmi, Surayyal Isdar Wahim Nawawi