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All Journal International Journal of Social Science Journal of Mandalika Review Media Bina Ilmiah International Journal of Geotourism Science and Developmen Pentahelix
Endang Sri Wahyuni
Politeknik Pariwisata Lombok
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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IMPLEMENTING A CANVAS BUSINESS MODEL IN DWH BILEBANTE AND DWH SESAOT'S TOURISM PACKAGE INNOVATION Endang Sri Wahyuni; Supardi; IAY Sari Dewi Utami Pidada
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.735

Abstract

Bilebante Green Tourism Village Central Lombok and Sesaot Green Tourism Village are two tourist villages that have the same history in building and developing tourist villages. DWH Bilebante was first initiated for its development by the Putri Renjani cooperative. At the same time, DWH Sesaot was ideated and set for the first time by the Sugeh Engger Sesaot Cooperative. The cooperative has a business unit, DWH, which is tasked with developing tourism businesses to increase cooperative profits. The two DWHs were also facilitated in 2014 by GIZ (Gesellschaft fur Internationale Zusammenarbeit), an institution from Germany whose primary focus is building the Government of Indonesia to develop Tourism Villages. These two villages were significantly impacted by the organization's assistance in developing the village into tourist spots.This study aims to find out how the tour packagesinnovationoccurred at DWH Bilebante and DWH Sesaot. This research describes how to tour package innovations and product designs are carried out using a business model BMC (business model canvas). This research is qualitative. The reference for innovation comes from Law No. 19. Innovation is a research, development, and/or engineering activity carried out to develop the practical application of new scientific values ​​and contexts or new ways to apply existing science and technology into products or production processes.This research was included in the research and development study, and the engineering carried out for the development.So, this study views the process in Research & Development developed by Sugiono (2008:40). It can be used to describe how the tour package innovations were carried out by the two DWHs, Bilebante and Sesaot. The stage starts from finding potential and problems, data collection, product design, design validation, redesign vision, product testing, product revision, product testing, potential and problems, mass production (marketing). The study results are DWH Bilebante, and DWH Sesaot have carried out various tour package innovations but have not implemented BMC (business model canvas) to innovate tour package products.They have stepped up the process without going through product designs made in BMC, so the resulting product has no desirability, feasibility, viability. Thus these two DWHs have not been able to sell tour packages optimally with maximum value.
DESIGNING SYLLABUS OF ENGLISH FOR TOURISM (EFT) FOR THE ELEVENTH GRADE STUDENTS OF SMK NEGERI 1 PRAYA IN THE ACADEMIC YEAR OF 2020/2021 Endang Sri Wahyuni
International Journal of Social Science Vol. 1 No. 5: February 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i5.1305

Abstract

The study aims at designing a syllabus of English for Tourism based on the level and the needs of the eleventh grade students at SMKN 1 Praya. The syllabus was designed based syllabus in the Curriculum 2013 where it focused on scientific approach. To design satisfactory syllabus, the researcher did Research and Development (R&D) study by adopting five steps; (1) doing needs analysis (2) drafting syllabus (3) implementing the product, (4) revising the syllabus and (5) designing the final product. In term of research method, the researcher employed qualitative method in gathering the data. Four data collection instruments, a questionnaire, interview, study documentary and observation, were used to know the students’ needs in the syllabus of English for tourism. The result of research was indicated that the most of respondents needed speaking skill in EFT course. Considering the findings, language functions and active learning were developed in the syllabus. There were two topics were developed namely topic of tourism object and local object. After drafting the syllabus, the researcher implemented the product at the restricted class and the whole class in five meetings. At the end of the implantation a feedback was administered, the result of which indicated that, the informants had positive opinion about the teaching and learning process by using the syllabus. To know the effectiveness of the syllabus, tests were given to students. From the results, they had significant progress from the first to the third test so that the syllabus was applicable to teach Mulok of English for Tourism for SMKN 1 Praya students.
Inovasi Sistem Digital Pemasaran Produk Travel Agents: Studi kasus pada Perusahaan Tour & Travel di Lombok dan Yogyakarta Supardi; Endang Sri Wahyuni; H. Lalu Ratmaja
Journal of Mandalika Review Vol. 1 No. 1 (2022): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.378 KB) | DOI: 10.55701/mandalika.v1i1.3

Abstract

Latar Belakang: Digitalisasi penjualan melalui media website memfasilitasi promosi juga memiliki peluang yang sangat signifikan dalam memperluas pangsa pasar (Bernadi, 2013). Secara strategis, website dapat dijadikan sebagai pembeda yang dapat membentuk daya saing suatu perusahaan (Turban, King, & Lang, 2010). Konsumen (pelanggan) seringkali kesulitan mengakses berbagai informasi mengenai produk, informasi harga terkini, media promosi yang terbatas dan cenderung tidak fleksibel, hambatan personalisasi, dan biaya operasional yang meningkat (Meyliana, 2010). Metode: Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif dan data kualitatif. Data kuantitatif adalah jenis data yang teratur atau mudah diukur, yang biasanya dinyatakan dalam satuan-satuan berupa angka. Sedangkan data kualitatif adalah data yang dinyatakan dalam bentuk kalimat, simbol, dan data lain yang bentuknya bukan dalam angka Hasil: Era digital dengan segala macam keunikan, kecanggihan dan kecepatanya memang sudah merasuki segala sisi kehidupan seseorang sehingga setiap orang tidak dapat menghindarinya, oleh karenanya setiap orang harus memahami apa maunya, manfaat dan tujuannya. Digital sebagai sebuah system yang teridiri dari hardware dan software dan tools memiliki berbagai kelebihan yang mendatangkan keberuntungan namun juga memiliki kekurangan yang dapat mendatangkan kerugian bagi pemakainya. Karena mendatangkan banyak manfaat, maka keberadaan system digital harus dapat diupdate dan upgrade karena kalau tidak seperti itu akan tertinggal. Kesimpulan: Efek Inovasi System digital di perusahaan tour & travel di Lombok dan di Yogyakarta. Adapun efek dari system digital ini yaitu semakin terbukanya lapangan pekerjaan, meningkatnya efisiensi dan efektivitas perusahaan. Namun juga dapat dengan cepat memviralkan informasi-informasi yang buruk yang terjadi pada perusahaan ataupun dunia pariwisata.
NILAI-NILAI EKONOMI ISLAM PARIWISATA HALAL NTB Supardi Supardi; Endang Sri Wahyuni; IAY Sari Dewi Utami Pidada
Media Bina Ilmiah Vol. 17 No. 8: Maret 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i8.324

Abstract

Ekonomi Islam diperkenalkan dengan gencar pada kurun 2 dekade terakhir ini dikarenakan banyaknya ketimpangan ekonomi pada masyarakat bumi, yang kaya semakin kaya, yang miskin tidak dapat bergerak secara signifikan untuk keluar dari kekangan ekonomi yang terus melilit, praktek ribawi terus berkembang, makanan dan minuman yang berlabel halal masih sangat kurang, begitu juga kurangnya keberpihakan terhadap wisatawan muslim yang mengunjungi destinasi-destinasi yang dimana masyarakatnya mayoritas non Muslim. Oleh karena itu Ekonomi Islam hadir dengan nilai-nilai rububiyah (Tauhid), ‘adl (keadilan), Nubuwwah (kenabian), Khilafah (Pemerintahan), dan Ma’ad (hasil) selama ini Pariwisata halal. Penerapan pariwisata halal secara umum di Nusa Tenggara Barat terdiri dari halal fasilitas, makanan, minuman dan tersedianya fasilitas ibadah untuk wisatawan Muslim termasuk pemandu yang memahami Syariah dan berpenampilan sopan secara alami. Disamping itu juga sudah terdapat akomodasi, destenasi ataupun restoran yang bersertifikasi halal. Hasil dari penelitian ini menunjukkan bahwa pariwisata halal di NTB diterapkan oleh praktisi Muslim dan non-Muslim. Orang Muslim menjalankan pariwisata halal semata-mata untuk mendapatkan Ridha Allah SWT selain itu juga untuk mendapatkan kesejahteraan duniwiyyah. Ridha Allah merupakan nilai-nilai ekonomi Islam yaitu Rububiyyah atau Tauhid, dimana orang muslim menjalankan usahanya tetap berlandasakan kepada ketentuan Tuhan Allah SWT. Sementara praktisi yang non-Muslim menerapkan pariwisata halal semata-mata untuk memenuhi keinginan pasar yang tentunya akan mendatangkan benefit.
Mengoptimalkan Pengembangan Pariwisata: Model Implementasi Kegiatan Layanan Berbasis Integrasi Program Studi Politeknik Pariwisata Lombok di Desa Wisata Jeruk Manis Sirajuddin; Rumba Rumba; Supardi; Komang Mahawira; Endang Sri Wahyuni; Muhammad Ihdal Karomi; Mandra; Jujuk Ferdianto; Yoyok Antoni; Abdul Hanan
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 2 (2023): Pentahelix: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.712 KB) | DOI: 10.47492/pentahelix.v1i2.3

Abstract

Community Service Activities in Jeruk Manis Village aim to integrate various tourism potentials, both natural and human resources, in Jeruk Manis Tourism Village so that they can become one unified tourism product. This Community Service is carried out through workshop methods such as lectures, discussions, demonstrations, and practice. PKM activities get output in the form of integration of tourism products in accordance with the potential of Jeruk Manis Tourism Village. This service contributes to providing new understanding and skills to village communities about tourism, especially how to make tour packages, communicate in English, fruit carving, HSK/K3, homestay management, and service ethics.
LOCAL TOUR GUIDE COMPETENCE PERSPECTIVE IN SUPPORTING SERVICE PERFORMANCE IN SESAOT TOURISM VILLAGE Baiq Wikartin Januarini; Surayyal Hizmi; Endang Sri Wahyuni
International Journal of Geotourism Science and Development Vol. 4 No. 1 (2024): June 2024
Publisher : Badan Pelaksana Rinjani-geopark Rinjani Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58856/ijgsd.v4i1.50

Abstract

Currently, there is no urgency in the context of Local Tour Guide competency which is the main concern in developing the quality of human resources, especially in one of the tourist destinations, namely the Sesaot tourist village. In several studies, it is stated that the level of competence has an important role as an indicator in supporting service performance in a tourism destination, but there has been no research regarding the perception of local tour guides regarding their competence. Therefore, this research raises this issue using a descriptive qualitative approach. The data in this research was obtained through a process of observation, interviews and documentation. Interviews were conducted with three informants from BUMDES, tourism awareness group (POKDARWIS) and local guides, where these three components influence the resource competency development program in the Sesaot tourist village. The data collection process was carried out for 3 months, followed by data analysis using the Creswell approach for qualitative research. Based on the results of observations and interviews, it was found that village administrators and local tour guides have the same view regarding the importance of competency certification for local guides and expect assistance from the government or related agencies in assisting local tour guide competency certification in supporting service performance in the Sesaot tourist village. However, the implementation of competency certification for tour guides has not been implemented due to minimal government support or suboptimal planning. Considering this, annual planning for increasing human resources in the Sesaot tourist village needs to be included in the village's annual planning
Innovation Of Half Day Tour Package For Beleka Village In Central Lombok NTB - Indonesia Linda Astuti Handriani; Endang Sri Wahyuni; Muh. Ilham H
International Journal of Geotourism Science and Development Vol. 4 No. 1 (2024): June 2024
Publisher : Badan Pelaksana Rinjani-geopark Rinjani Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58856/ijgsd.v4i1.51

Abstract

Many tour packages are arranged according to the type of tourism that tourists are interested in. Currently, the type of tourism that is popular among local and foreign tourists is regional crafting tours with a touch of local culture or traditions. This tour can be found in Beleka Village, Central Lombok, NTB Indonesia. Beleka Village has a variety of potential tourist attractions, not all of which have been packaged into a tourism package because the role of the village manager is not yet optimal and maximized. This research aims to identify potential tourist attractions aspec in Beleka Village for drafting tour package innovation. This research was carried out using an inductive research approach (theory development), with a choice of qualitative methodology, and a case study research strategy as well as the choice of research time: cross sectional. The data collection and analysis are by using reducing data, display data, and conclusion, as well as data analysis using content analysis which had grouped the data finding into categories or themes. For the validity of the data had used triangulation of methods and sources. Triangulation method are used three methods for gatering qualitative data namely: observation, interviews and documentation. While Triangulation of sources were implemented by interviewing 5 informants. The research results obtained data in the following categories: characteristics, novelty, planned programs, and objectives. After Analysing and processing of these four data categories had provided innovative half day tour packages for Beleka Village. To proven the quality of this Half Day Tour package innovation should be delivered and implemented by the next researcher who is interested in this field.
The Utilization of Digital Media in Marketing Ecotourism Packages in Sekotong, Lombok Barat Regency, NTB Province, Indonesia Isna Haerunnisa; Rumba Rumba; Endang Sri Wahyuni; Achlan Fahlevi Royanow
International Journal of Geotourism Science and Development Vol. 4 No. 1 (2024): June 2024
Publisher : Badan Pelaksana Rinjani-geopark Rinjani Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58856/ijgsd.v4i1.52

Abstract

Digital marketing as a business trend in branding is a crucial component in marketing products, services, or brands using various digital platforms to expand the market share globally. In the tourism industry, every tourism product must effectively utilize digital media. Sekotong, as a destination known for its ecotourism, needs to leverage digital media optimally to market its ecotourism packages. However, the reality is that the available potential has not been packaged into a single ecotourism package, and its digital promotion for marketing is still not optimal due to the community's lack of understanding on how to manage digital marketing platforms. To comprehend the phenomenon under examination, this study employs a qualitative technique with a case study strategy, while the time horizon is covered by a cross-sectional approach. Data were collected through 3 methods such as: observation, interviews, and documentation. The collected data were reduced and analyzed using content analysis, data validity ensured through those methods and sources triangulation. The results of this study is indicate the utilization of digital media concerning time, cost, and accessibility in marketing ecotourism packages in Sekotong is not optimum implemented, even it has 3 Mangroves forest as its attraction. These are obstacle factors such as limitation of budget, lack of knowledge related digital platform navigation for marketing, and the most importance is stakeholder or tourism Penta-helix coordination and collaboration to develop digital marketing training and sustainable marketing program. The data from this study provide important contributions to tourism practitioners and researchers in developing more effective marketing strategies to promote local ecotourism destinations
Co-Authors Abdul Hanan Ainul Yakin Anas Pattaray Baiq Wikartin Januarini Hizmi, Surayyal IAY Sari Dewi Utami Pidada Isna Haerunnisa Jujuk Ferdianto Komang Mahawira Lalu Ratmaja Linda Astuti Handriani M. Ihdal Karomi Mandra Muh. Ilham H Royanow Achlan Fahlevi Rumba Rumba Sirajuddin Supardi Yoyok Antoni