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All Journal Bantenese Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities
Dim Zarita Suryanugraha
Universitas Siliwangi
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Effectiveness of Social Media-Based E-Learning In Enhancing Business Simulation Understanding: A Case of Edugate Salima Fadhilatus Sholihah; Istyakara Muslichah; Dim Zarita Suryanugraha
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.566

Abstract

This study aims to analyze the effectiveness of social media as an instructional support tool in enhancing students’ understanding of a Business Simulation Game. The increasing integration of digital platforms in higher education has encouraged the use of social media as a supplementary learning medium. However, empirical evidence regarding its effectiveness in supporting simulation-based training remains limited. Therefore, this study examines whether social media-based learning contributed to improved learning outcomes and explores students’ learning experience of its implementation, grounded in the Technology Acceptance Model (TAM). The research employs a mixed-method approach involving 125 university students who participated in the competition. Quantitative data were collected through pre-test and post-test assessments as well as Likert-scale questionnaires, while qualitative data were obtained from open-ended responses. The data were analyzed using descriptive analysis, instrument validity and reliability testing, and N-Gain score analysis. The results indicate an increase in post-test scores compared to pre-test results, reflecting improved understanding after the implementation of social media-based instructional support. In addition, students expressed positive learning experience and perception in term of TAM. These findings confirms that social media can function effectively as a supplementary tool in Business Simulation Game competition.
PENINGKATAN LITERASI DAN INKLUSI PASAR MODAL MAHASISWA MELALUI PROGRAM SEKOLAH PASAR MODAL DI UNIVERSITAS SILIWANGI Dim Zarita Suryanugraha; Ana Sakinatun Nisa; Dita Amelia Putri; Tine Badriatin
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/dxv16374

Abstract

Program pengabdian pada masyarakat ini bertujuan untuk meningkatkan literasi dan inklusi pasar modal mahasiswa melalui Program Sekolah Pasar Modal di Universitas Siliwangi. Latar belakang kegiatan ini didasarkan pada masih rendahnya tingkat literasi keuangan masyarakat, khususnya pada sektor pasar modal, meskipun jumlah investor di Indonesia terus mengalami peningkatan. Kegiatan ini menggunakan metode ceramah, diskusi, dan praktik langsung yang melibatkan 300 mahasiswa Jurusan Perbankan dan Keuangan Universitas Siliwangi. Evaluasi dilakukan melalui pretest dan posttest dengan mengacu pada indikator literasi keuangan pasar modal dari Otoritas Jasa Keuangan. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada tingkat literasi pasar modal mahasiswa, dengan kenaikan skor dari 35% menjadi 65%. Pendekatan yang mengombinasikan teori dan praktik, serta keterlibatan praktisi, memberikan pengalaman belajar yang lebih komprehensif dan aplikatif. Meskipun terdapat kendala seperti keterbatasan waktu dan pemahaman istilah teknis, kegiatan ini terbukti efektif dalam meningkatkan pemahaman mahasiswa dan berpotensi menjadi model edukasi berkelanjutan dalam membentuk investor muda yang cerdas dan bertanggung jawab.
Co-Authors Ana Sakinatun Nisa Badriatin, Tine Dita Amelia Putri Salima Fadhilatus Sholihah