Bagus Aditya Susanto
Universitas Pendidikan Indonesia

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Media and Participatory-Driven Communication Strategies in Raising Public Awareness of River Rehabilitation Heni Nuraeni Zaenudin; Ahmad Fahrul Muchtar Affandi; Kokom Siti Komariah; Bagus Aditya Susanto; Alwan Husni Ramdani; Arrafi Malika Ardy
Mediator: Jurnal Komunikasi Vol. 19 No. 1 (2026): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v19i1.8258

Abstract

River degradation poses a serious threat to ecological stability and global public health. While environmental awareness continues to grow, it is often not accompanied by commensurate concrete action. This study aims to identify factors that bridge the gap between awareness and action in river rehabilitation programs. Through a systematic literature review of 46 academic articles (2020–2025) grounded in the SMCR communication model, this study examines the mechanisms that translate awareness into collective action. Key findings reveal a "Participation Paradox". Developed countries employing sophisticated campaigns experience a larger awareness-action gap due to one-way communication practices. Conversely, developing countries are more successful because they employ a dialogic approach based on community and trust. The "collective storytelling" mechanism, pioneered by community leaders, has proven to be the most effective in converting awareness into concrete action because it fosters trust and shared agency. In conclusion, dialogue and trust are far more crucial than technological sophistication. Management institutions must shift their role from mere information disseminators to dialogue facilitators. This study encourages practitioners to adopt community-based strategies and engage local leaders as catalysts for behavior change for successful river restoration.
Aesthetic Communication of 'Wiraga Alus Wirasa Tumus': A Semiotic Analysis of Waranggana Representation in the Wara Genjong Dance YouTube Video Bagus Aditya Susanto; Tito Edy Priandono; Alwan Husni Ramdani
Javanologi: International Journal of Javanese Studies Vol 9, No 2 (2026): Javanologi Volume 9 No. 2: June
Publisher : Pusat Unggulan Ipteks Javanologi Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/javanologi.v9i2.117494

Abstract

The digitalization of the Wara Genjong dance on YouTube represents a critical transition of local Javanese traditions into global participatory culture. This study aims to analyze the aesthetic communication and digital representation of the waranggana within this virtual space. Employing a qualitative desk research approach, this study applies Roland Barthes' semiotic analysis to decode verbal and visual signs in the high-definition YouTube broadcast of the "Pengantin Nusantara" event by Anjungan Jawa Timur (2021). The findings reveal a profound synthesis of textual lyrics and visual signifiers. The flawless execution of refined movements (wiraga alus) visually embodies spiritual resonance, while the dynamic manipulation of the traditional scarf (sampur diseblak) actively negotiates physical allure and deconstructs passive gender stereotypes. Ultimately, this aesthetic communication successfully reconstructs the waranggana myth, elevating her as a symbol of female bodily autonomy. By blending sacred aesthetics with secular folk traditions, the digital broadcast of the Gembyangan graduation ritual institutionalizes the cultural identity of Ngrajek hamlet (Dusun Ngrajek), located in Sambirejo Village, Tanjunganom District, Nganjuk Regency. In conclusion, digital platforms serve not merely as passive archives, but as active, resilient spaces for preserving intangible cultural heritage.
Difusi Inovasi Pengelolaan Limbah Organik melalui Komunikasi Partisipatif Petani Tomat Lembang Bagus Aditya Susanto; Heni Nuraeni Zaenudin; Muhammad Fathur Rozak; Kokom Siti Komariah
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 10 No 3 (2026): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v10i3.28510

Abstract

Penerapan praktik pertanian berkelanjutan seringkali terhambat oleh kesenjangan antara kesadaran petani dan implementasi praktisnya. Di kawasan agropolitan Lembang, praktik pembakaran limbah pertanian yang tidak berkelanjutan masih terjadi, menunjukkan kegagalan dalam difusi teknologi alternatif. Kondisi ini menciptakan ketergantungan pada pupuk kimia mahal dan mengancam keberlanjutan agrikultur lokal. Program pengabdian kepada masyarakat ini bertujuan untuk mengakselerasi adopsi inovasi teknologi tepat guna melalui kerangka teori difusi inovasi, dengan memberdayakan petani untuk mengubah limbah menjadi aset produktif. Metode yang digunakan adalah desain kuantitatif one-group pre-test-post-test yang dilaksanakan pada tanggal 21 September 2025. Intervensi dalam bentuk lokakarya partisipatif dilaksanakan sebagai saluran komunikasi utama untuk memperkenalkan teknologi pengomposan ember tumpuk kepada 16 orang petani tomat beef yang tergabung dalam Asosiasi Agrotani Lembang. Analisis data menggunakan uji-t sampel berpasangan menunjukkan keberhasilan intervensi dalam melewati tahap pengetahuan dan persuasi. Hasilnya adalah peningkatan skor pemahaman rata-rata yang signifikan secara statistik, dari 45,8 pada pre-test menjadi 88,5 pada post-test. Disimpulkan bahwa lokakarya partisipatif merupakan strategi komunikasi yang sangat efektif untuk memulai proses difusi, dengan membangun sikap positif dan kepercayaan diri di kalangan petani yang sangat penting untuk keputusan adopsi dan penyebaran inovasi lebih lanjut dalam sistem sosial mereka.