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All Journal Mediakom : Jurnal Ilmu Komunikasi PARAHITA : Jurnal Pengabdian kepada Masyarakat
Cantika Caramina Gusma
Universitas Dian Nuswantoro
Humanities Languange, Linguistic, Communication & Media

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Pemberdayaan Masyarakat Berbasis DEI oleh PT Pertamina Patra Niaga Integrated Terminal Semarang Cantika Caramina Gusma; Heni Indrayani; Luthfi Nurwafi F
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.445

Abstract

Social inequality in the coastal community of Tanjungmas Village, North Semarang, remains a significant issue encompassing environmental, economic, social, educational, and health aspects, including cases of domestic and gender-based violence. In response to these challenges, corporations are expected to implement social responsibility programs that go beyond financial objectives and address community needs. This study aims to analyze the implementation of a Diversity, Equity, and Inclusion (DEI)-based Community Engagement program at the Integrated Terminal of PT Pertamina Patra Niaga and examine community perceptions of the program. This research employed a qualitative case study approach, using in-depth interviews with community leaders, volunteers, government representatives, and company officers, as well as document analysis. The findings indicate that the Lawang Cemoro program applies DEI principles by involving diverse community groups, particularly vulnerable populations, and improving access to social and economic services. Community Engagement is reflected in three key aspects: content (capacity-building and rights-based training programs), sources (collaboration among community members, local government, and the company), and process (program planning, publication through mass media and social media, implementation of community development programs, suistainability reporting). The program also contributes to the achievement of Sustainable Development Goals. This study highlights the importance of integrating Diversity, Equity, and Inclusion principles into Community Engagement strategies to foster inclusive and sustainable community empowerment.
Peningkatan Kemampuan Public Speaking Pelajar SMKN 1 Semarang Heni Indrayani; Naiza Rosalia; Liya Umaroh; Agus Triyono; Hilyana Arieandhin; Cantika Caramina Gusma
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/r1qvkk61

Abstract

Kemampuan public speaking menjadi kemampuan dasar yang harus dimiliki pelajar SMK dalam menghadapi tantangan akademik maupun dunia kerja di masa depan. Namun, masih banyak pelajar yang merasa kurang percaya diri, gugup dan belum memahami teknik berbicara di depan umum. Program pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan SMKN 1 Semarang melalui pelatihan interaktif. dan aplikatif. Metode pelaksanaan mencakup penyampaian materi dasar public speaking, simulasi, role play, serta pendampingan produksi konten digital. Pelatihan menekankan pentingnya body language sebagai unsur dominan dalam membangun impresi dan kepercayaan diri, serta pemahaman struktur public speaking yang meliputi opening yang impresif, body content yang terstruktur dan closing yang kuat. Hasil kegiatan menunjukkan bahwa pelajar mengalami peningkatan pemahaman terhadap teknik komunikasi verbal dan non verbal, mampu mengelola kecemasan komunikasi, serta menunjukkan peningkatan kepercayaan diri dalam berbicara di depan umum. Program ini diharapkan dapat menjadi model penguatan soft skill komunikasi bagi belajar SMK dalam mempersiapkan diri menghadapi dunia profesional.
Co-Authors Agus Triyono Heni Indrayani Hilyana Arieandhin Liya Umaroh Luthfi Nurwafi F naiza rosalia