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All Journal Journal of Multimedia Technology and Applied Software
Davit Hermawan Davit
Politeknik Mardira Indonesia

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APPLICATION OF THE DESIGN THINKING METHOD FOR THE UI/UX DESIGN OF THE MASBON APPETIT CAFE APPLICATION TO IMPROVE USER INVOLVEMENT Davit Hermawan Davit; Nurdiansyah Permana; Endra Abdul Hadi; Raden Deden Ahmad Hidayat; Enang Rusnandi
Journal of Multimedia Technology and Applied Software Vol. 2 No. 1 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i1.42

Abstract

This research focuses on designing an intuitive and engaging user interface (UI) for the food ordering app at Cafe Masbon Appetit. In the rapidly evolving digital technology landscape, the challenge of interface design often arises when it fails to match actual user needs. This directly impacts low levels of user satisfaction and engagement, a crucial issue that needs to be addressed to ensure the app's adoption and sustainability. To address this issue, we adopted a Design Thinking approach. This methodology was chosen for its ability to foster innovative, human-centered solutions, to improve user convenience, ease of use, and overall interaction with the app. The research process began with the collection of comprehensive user needs data through in-depth interviews and questionnaires distributed to the target audience. The collected information was then analyzed to identify pain points and user preferences. Based on the data obtained, the design solution was realized in the form of an interactive prototype. This prototype was then tested for effectiveness through a series of user tests to validate its functionality and usability. The research results consistently showed that the app successfully provided significant convenience in the food ordering process, increased time efficiency, and delivered a significantly better user experience. This was reflected in the high usability scores, which reflected a substantial level of user satisfaction.
USABILITY ANALYSIS ON THE ZEE STUDIO WEBSITE USING HEURISTIC EVALUATION Davit Hermawan Davit; Nurdiansyah Permana; Fikri Emsa Silmi
Journal of Multimedia Technology and Applied Software Vol. 2 No. 2 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i2.66

Abstract

Usability is an essential prerequisite for a website, serving as a benchmark for system feasibility based on effectiveness, efficiency, and user satisfaction in a given context. In the context of digital marketing and creative services, the quality of the user experience is a key determinant of platform success. This study aims to assess the usability level of the Zee Studio website, identifying potential user interaction issues that may hinder the achievement of business goals and customer satisfaction. Neglected usability issues on a platform can negatively impact the user experience, ultimately reducing efficiency and satisfaction. Therefore, the Heuristic Evaluation method was chosen as the primary instrument in this study. The evaluation was conducted by experts who reviewed the user interface based on Jakob Nielsen's ten heuristic principles to identify heuristic violations in website design. The results of this study are expected to provide a comprehensive list of detected usability issues, complete with severity levels and specific recommendations for improvement. The primary contribution of this research is improving the quality of the Zee Studio website, making it more effective in conveying information, more efficient in navigation, and able to provide optimal levels of satisfaction for its users.
Co-Authors Enang Rusnandi Endra Abdul Hadi Fikri Emsa Silmi Nurdiansyah Permana Raden Deden Ahmad Hidayat