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All Journal Jurnal Ilmiah Ekonomi Islam TIJAB (The International Journal of Applied Business) YUME : Journal of Management Oeconomicus Journal of Economics El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal BILAL: Bisnis Ekonomi Halal Investama : Jurnal Ekonomi dan Bisnis Al-Muraqabah: Journal of Management and Sharia Business Trending: Jurnal Manajemen dan Ekonomi JCSE: Journal of Community Service and Empowerment PESHUM Jurnal Hukum dan Ekonomi Syariah eJEBA
Maziyah Mazza Basya
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Dampak Implementasi Program Smart Kampung di Kabupaten Banyuwangi Abdul Hakim; Betty Silfia Ayu Utami; Maziyah Mazza Basya
OECONOMICUS Journal of Economics Vol. 6 No. 2 (2022): (Juni) edisi 12
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2022.6.2.128-139

Abstract

This study aims to analyze the impact of the implementation of the "Smart Kampung" program on economic aspects and public services in Banyuwangi. Smart kampung provides space for government work programs in all fields in an integrated and integrated manner between one government agency and other governments.The impact of the smart village program on the economic aspect in the 10 villages that became the smart village pilot project in Banyuwangi district is different. The village government is required to support the implementation of the smart village program so that the smart village program has a positive impact on the economy of its village residents, namely by producing innovative programs by encouraging productive economic activities, creative economic activities.
Pengaruh Alokasi Aset, Pemilihan Saham dan Tingkat Risiko Terhadap Reksadana Saham Syariah di Indonesia Tahun 2015-2019 Maziyah Mazza Basya; Betty Silfia Ayu Utami
Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 1 (2021): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.983 KB) | DOI: 10.30762/almuraqabah.v1i1.122

Abstract

The purpose of this study was to determine the effect of asset allocation, stock selection, and the level of risk on Islamic mutual funds in Indonesia. The research method used is multiple linear regression. The data used in this study are secondary data such as the NAB report for Islamic equity mutual funds in Indonesia from 2007-to 2011. The results showed that stock selection had a positive and significant effect on Islamic equity mutual funds in Indonesia, while asset allocation and risk had a negative effect on Islamic equity mutual funds in Indonesia.
Penerapan Labelisasi Halal dan Digital Marketing untuk Meningkatkan Minat Beli Konsumen Otak-otak Bandeng Kabupaten Gresik Karisma Wati; Maziyah Mazza Basya
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.3266

Abstract

Otak-otak bandeng is one of the popular traditional foods in Gresik Regency. However, to increase consumer buying interest, it is necessary to carry out an effective marketing strategy. This study aims to determine the application of halal labeling and digital marketing in increasing consumer buying interest in milkfish bran in Gresik Regency. This research method uses a qualitative approach with observation, interviews, and documentation. The results showed that the application of halal labeling can increase consumer confidence in milkfish brain-brain products, while the application of digital marketing through social media can increase consumer awareness and buying interest. Thus, the application of halal labeling and digital marketing can be an effective marketing strategy to increase consumer buying interest in milkfish brains in Gresik Regency.
Sertifikasi Makanan Halal Untuk Meningkatkan Daya Saing UMKM di Desa Paciran Aini Tsalsa Maulidhina; Basya, Maziyah Mazza Basya
Jurnal Bilal: Bisnis Ekonomi Halal Vol. 5 No. 2 (2024): Edisi Desember 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/bilal.v5i2.1761

Abstract

This research aims to analyze the impact of halal certification on the competitiveness of SMEs in Paciran Village. The research method used is a qualitative approach with a case study on three SMEs: Dimsum Sultan, BakerynChi, and Jajanal, involving 10 consumers. Data were collected through in-depth interviews and direct observation. The results show that halal certification increases consumer trust, expands market access, and boosts sales, particularly for certified SMEs. However, small SMEs face challenges regarding the costs and application process of halal certification. Consumers in Paciran Village tend to prefer halal-certified products, although quality and price remain key factors in purchasing decisions. This study concludes that halal certification plays a crucial role in enhancing the competitiveness of SMEs in broader markets.
Optimalisasi Peran Masjid Dalam Pembangunan Sosial Ekonomi Jamaah : (Studi Kasus Masjid Al Bayyinah Jenu Tuban) Maziyah Mazza Basya; Sulthon Syarifudin
JCSE: Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): JCSE April 2023
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v4i1.308

Abstract

The purpose of this study was to determine the optimization of the role of the mosque in the socio-economic development of the congregation of the Al Bayyinah Jenu Tuban Mosque in particular, and the surrounding community in general. Researchers collected data in the form of activities which are a form of socio-economic development of the congregation of the Al Bayyinah Jenu Tuban Mosque, as well as the problems faced by the mosque and congregation in the social economic development of the congregation of the Al Bayyinah Jenu Tuban Mosque. The research approach used in this study is a qualitative approach, which places more emphasis on observing phenomena and researching more on the substance of the meaning of these phenomena. This type of research is a case study taken from field research. The results of this study are that the Al Bayyinah Jenu Tuban Mosque has potential that has not been utilized optimally related to the socio-economic development of its congregation. The activity in the form of an economic business that is run by the Al Bayyinah Jenu Tuban Mosque is the empowerment of the congregation through the activity of one Islamic boarding school one product and canteen management activities, where a well-systemized and professional managerial management is still needed.
Analisis Inovasi Produk Dan Pemasaran Untuk Meningkatkan Daya Saing Umkm Permen Asam Manis Bundang's Aulia, Melly Eka Ayu; Basya, Maziyah Mazza
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.7850

Abstract

This research aims to analyze product innovation and marketing strategies implemented by Bundang's Sweet and Sour Candy MSMEs to increase competitiveness in the market. The research method used is descriptive qualitative with data collection through interviews, observation and documentation studies. The research results show that product innovation, such as the development of more attractive flavor variants and packaging, contributes significantly to increasing consumer interest. On the other hand, digital-based marketing strategies through social media and marketplaces have also succeeded in expanding market reach. With a combination of product innovation and effective marketing, these MSMEs are able to compete with similar products and increase market share. This research recommends strengthening the synergy between product innovation and marketing as the key to success in facing increasingly fierce competition.Keywords: product innovation, marketing strategy, competitivenes
Optimizing Sustainability through 7P Marketing Mix at MCA House in the Development of Halal Modest Fashion Industry Izniyah Izniyah; Lilik Rahmawati; Maziyah Mazza Basya
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.6838

Abstract

The halal modest fashion industry has seen a marked increase in recent years. In this situation, MCA House, a company engaged in modest fashion, has played an important role in the development of this industry. The purpose of this journal is to analyze and evaluate the marketing strategy of 7P mit (Product, Price, Place, Promotion, People, Process, Physical Evidence) applied by MCA House in the development of halal modest fashion industry. The research method used is descriptive qualitative research. Data were collected through in-depth interviews with the marketing manager of MCA House and direct observation of the company's operations. The analysis shows that MCA House has a solid and comprehensive marketing strategy that implements the 7P mix effectively In the product aspect, MCA House offers a variety of modest clothing with trendy designs and in accordance with halal principles Pricing is done by considering quality factors, market purchasing power, and product excellence. In terms of distribution, MCA House uses online and offline distribution channels to ensure product accessibility Promotion is done through social media campaigns, collaboration with influencers, and participation in fashion events. In addmon, MCA House also prioritizes customer experience and provides quality services An easy and efficient purchasing process, as well as friendly and knowledgrable staff, provades high customer satisfaction. The physical evidence presented through attractive product packaging and aesthetically pleasing store presentation also provades a positive customer experience. In conclusion, the 7P marketing mix strategy implemented by MCA House helps in the development of the halal modest fashion industry
TITIK KRITIS PENERAPAN HALAL SUPPLY CHAIN PADA KOMODITAS DAGING SAPI DI PASAR TRADISIONAL WONOKROMO SURABAYA Rahmadana, Rayhan Fahreza; Basya, Maziyah Mazza
Investama : Jurnal Ekonomi dan Bisnis Vol 11 No 01 (2025): Ivestama: Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investama.v11i01.1881

Abstract

This research aims to identify and analyze the critical points of implementing a halal supply chain for beef commodities in the Wonokromo Traditional Market, Surabaya. The method used is qualitative research with primary data collection through interviews and field observations, as well as secondary data from relevant documents. The research results show that the beef supply chain includes four main critical points, namely the slaughtering process, handling of materials, storage, and transportation. The slaughtering process is carried out at the Kedurus slaughterhouse, which is halal-certified, supervised by halal supervisors, and adheres to Islamic procedures. The handling of materials by meat traders is based on two purchasing approaches: whole cow purchases and item-by-item purchases, with the main challenge being the cleanliness of tools and work areas. The majority of meat storage is done using freezers to maintain quality, although the cleanliness of the freezers is an important aspect that must be considered. In transportation, traders use pick-up trucks without special packaging to maintain air circulation, but this increases the risk of contamination from the environment. Additionally, the environment where the meat is sold, which is close to chicken coops, presents additional challenges related to cleanliness and contamination risks. This research emphasizes that the application of halal principles at every stage of the supply chain is crucial for maintaining the halal status and quality of beef products. The results of this research are expected to serve as a guide for traditional market players in improving halal supply chain management and providing protection to both Muslim and non-Muslim consumers.
Survival Strategy Pedagang Garmen Pasar Tradisional di Era Digital Dalam Perspektif Maqashid Syariah Basya, Maziyah Mazza; Farizky, Alifiah
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the survival mechanisms carried out by garment traders at the Darmo Trade Center Wonokromo Traditional Market in facing the challenges of the digital era using the perspective of maqashid sharia. The market transformation from conventional to digital has posed a major challenge for garment traders at the Darmo Trade Center Wonokromo Traditional Market to maintain their business, so a special strategy is needed in order to survive. This study uses a qualitative method with a case study approach. The study was conducted on 10 garment traders at the Darmo Trade Center Wonokromo Traditional Market. The results of this study indicate that the economic conditions of garment traders at the Darmo Trade Center Wonokromo Traditional Market are very unstable, so they adopt various strategies to survive in the online market era which include active strategies and passive strategies. The survival strategies carried out are in accordance with the objectives of maqashid sharia in an effort to maintain life (hifz Nafs) and maintain property (hifz Maal).
Analisis Daya Saing Tour and Travel Melalui Implementasi Manajemen Operasional PT. Permata Zain Al Miftah Bungah Gresik Nawwaf, Mumtazun; Basya, Maziyah Mazza
UQUDUNA: Jurnal Hukum dan Ekonomi Syariah Vol 2 No 02 (2024): Desember
Publisher : STAI Al-Mujtama Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permata Zain Al Miftah Bungah Gresik berhasil mempertahankan daya saing di industri travel umroh dan haji melalui lokasi strategis, penerapan prinsip syariah, dan inovasi dalam strategi pemasaran digital. Perusahaan menganalisis daya saing terhadap kompetitor serta meningkatkan kualitas operasional dan pengalaman pelanggan untuk tetap relevan di pasar yang kompetitif. Manajemen operasional dijalankan melalui fungsi perencanaan, pengorganisasian, pelaksanaan, dan pengendalian yang berfokus pada efisiensi, kualitas layanan, serta kepatuhan terhadap prinsip-prinsip syariah. Perusahaan menawarkan berbagai pilihan paket umroh yang fleksibel, serta menjalin kerjasama jangka panjang dengan penyedia layanan guna mengurangi biaya operasional tanpa mengorbankan kualitas. Loyalitas pelanggan diperkuat dengan memberikan layanan yang sesuai dengan nilai-nilai Islam, yang membangun kepercayaan jamaah. Secara keseluruhan, PT. Permata Zain Al Miftah berupaya terus meningkatkan daya saing melalui penerapan manajemen operasional Islami yang berkelanjutan dan strategi pemasaran inovatif, sehingga mampu memenuhi kebutuhan dan harapan jamaah secara optimal.
Co-Authors Abdul Hakim Achmad Fauzan, Achmad Aini Tsalsa Maulidhina Ari Prasetyo Aulia, Melly Eka Ayu Clarissa Belinda Fabrela Fabrela, Clarissa Belinda Farizky, Alifiah Galuh Ajeng Safitri Hendratmi, Achsania Hendratmi Izniyah Izniyah Izniyah, Izniyah Karisma Wati Lilik Rahmawati Nawwaf, Mumtazun Pratikto, Muhammad Iqbal Surya Rafi Setya Iqbal Pratama Rahmadana, Rayhan Fahreza Rahmawati, Dwi Enjelina Rahmawati, Lilik Ririn Tri Ratnasari Safitri, Galuh Ajeng Setya Iqbal Pratama, Rafi Setya Iqbal Pratama, Rafi Sulthon Syarifudin Utami Silfia Ayu, Betty