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All Journal Falah : Jurnal Ekonomi Syariah UNEJ e-Proceeding AKUNTANSI DEWANTARA Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Bisnis dan Manajemen Jurnal Riset Akuntansi Bandung Conference Series: Accountancy Kajian Akuntansi International Journal of Entrepreneurship and Sustainability Studies
Pramono, irena Paramita
Prodi Akuntansi, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung, Indonesia.
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Demografi Gamer terhadap Keputusan Pembelian Item Virtual dengan Literasi Keuangan sebagai Variabel Intervening Rahma Amalia; Helliana; Irena Paramita Pramono
Bandung Conference Series: Accountancy 353-358
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsa.v6i2.24515

Abstract

Abstract. The phenomenon of wasteful behaviour and unconsidered purchasing has become increasingly prevalent, driven by the purchase of virtual items in online games. This study aims to analyze the influence of gamer demographics on virtual item purchase decisions with financial literacy as an intervening variabel among online game users in Indonesia. This research employs a quantitative method with a verificative approach. Primary data were obtained through online questionnaire distribution to 192 respondents who are online game userts and have made virtual item purchases or top-ups. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPlS software. The results of the analysis show that: 1) gamer demographics do not have significantly influence virtual item purchase decisions directly; 2) gamer demographic significantly influence financial literacy; 3) financial literacy significantly influences virtual item purchase decisions; and 4) financial literacy fully mediates the relationship between gamer demographics and virtual item purchase decisions. Abstrak. Fenomena perilaku pemborosan, dan pembelian tanpa pertimbangan yang lebih dalam semakin marak dilatarbelakangi oleh pembelian item virtual dalam game online. Penelitian ini bertujuan untuk menganalisis pengaruh demografi gamer terhadap keputusan pembelian item virtual dengan literasi keuangan sebagai variabel intervening pada pengguna game di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan pendekatan verifikatif. Data primer yang diperoleh melalui penyebaran kuesioner secara online kepada 192 responden yang merupakan pengguna game online dan pernah melakukan pembelian item virtual atau top-up. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil analisis menunjukkan bahwa: 1) demografi gamer tidak berpengaruh signifikan terhadap keputusan pembelian item virtual, 2) demografi gamer berpengaruh signifikan terhadap literasi keuangan, 3) literasi keuangan berpengaruh signifikan pada keputusan pembelian item virtual, 4) literasi keuangan meng-intervening secara penuh hubungan antara demografi gamer dan keputusan pembelian item virtual.
How Does Intellectual Capital Affect Micro, Small, and Medium Business Resilience During the Covid-19 Pandemic? Irena Paramita Pramono; Nunung Nurhayati; Roziyana binti Jafri; Laila Sugiarta
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 1 (2023): July
Publisher : UPT Publikasi Ilmiah UNISBA

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Abstract

Many previous studies examined the relationship between Intellectual Capital (IC) and a firm’s performance, whereas most of the time, IC has been shown to affect a firm’s performance positively. However, two years during the COVID-19 pandemic differs from the ordinary years. There was a massive change in people's economic activities. Restrictions on people's movement and mobility are needed to prevent the spread of the COVID-19 outbreak. Apart from causing crises in the health sector, this pandemic also causes concerns in the social and economic sectors, including MSMEs. Therefore, this research was conducted to understand the effect of IC, including Human Capital (HC), Structural Capital (SC), and Relational Capital (RC), on MSME resilience during the pandemic period. This information is essential to formulate the best support for MSMEs in the IC context. This research is quantitative research using Ordinary Least Square (OLS). Data were collected by distributing questionnaires to 174 MSMEs in Bandung using the random sampling technique. The type of data used is cross-section data. This study found that HC and RC positively affect MSME resiliency during the pandemic, meanwhile, SC does not. This study suggests that the most appropriate form of support for MSMEs in times of crisis is to provide education and knowledge sharing which can expand the skills and knowledge of MSME businesspeople. And in addition, it is also important to support MSMEs in developing their relationships with various parties to maintain their business during the pandemic.
Co-Authors Al Ameen S Ananya Thenaythodi Annisa Nadiyah Rahmani Asri Suangga Dwi Rahayu Elly Halimatusadiah Endang Syafitri Fadhlan Shidiq Al Adly Fathurahman Marshall Avicenna Handita Gumilar Hasan Nashrullah Helliana Ilmawati Aranni Ilvia Restu Utami Kania Nurchoisah Kania Nurcholisah Laila Sugiarta Laila Sugiharta Lasmanah Maudi Sandia Ningsih Maudi Sandia Ningsih Mila Siti Jamilah Moch Sultan Hasanudin Muhammad Jefriendy Ilhamsyah Nabila Qolbi Nur Insani Nafila Azzahra Nopi Hernawati Nunung Nurhayati Nurhayati Nurhayati Pupung Purnamasari Rahma Amalia Rida Adinda Ririn Sri Kuntorini Riyang Mardini Rosdiana, Yuni Roziyana binti Jafri Rudy Hartanto Rudy Hartanto Salma Afifah Shanty Rossalina Wulandari Sri Fadilah Tiara Mustikasari Tria Apriliana Zahra Aprillia Damayanti