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Fitri Ratna Sari
Universitas Muhammadiyah Bengkulu
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGEMBANGAN UMKM RENGGINANG UBI BERBASIS KOMUNITAS : STUDI SOSIOLOGIS ATAS MODAL SOSIAL DAN SOLIDARITAS DI DESA SUMBER SARI Andreas Tutur Paksi; Fitri Ratna Sari; Ivan Achmad Nurcholis; Saparudin Saroni
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 6 No. 1 (2026): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

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Abstract

UMKM Rengginang Ubi di Desa Sumber Sari, Kecamatan Kabawetan, Kabupaten Kepahiang, Provinsi Bengkulu, menghadapi tantangan multidimensi yang tidak hanya bersifat teknis seperti minimnya literasi manajemen keuangan dan pemasaran tetapi juga struktural dan sosial, termasuk dominasi kerja individual, lemahnya koordinasi antar pelaku usaha, serta belum optimalnya pemanfaatan jaringan komunitas. Melalui program Kuliah Kerja Nyata (KKN) Tematik 2025, mahasiswa Sosiologi Universitas Muhammadiyah Bengkulu melakukan pendampingan berbasis pendekatan partisipatif untuk mengembangkan UMKM rengginang ubi secara kolektif. Penelitian ini menggunakan metode kualitatif dengan teknik observasi partisipatif, wawancara mendalam, dan pendampingan langsung selama periode 6 Agustus–14 September 2025. Analisis dilakukan melalui kerangka teoretis modal sosial (Putnam, 2021) dan solidaritas komunitas (Durkheim, 2022). Hasil menunjukkan bahwa intervensi KKN berhasil mentransformasi pola kerja individual menjadi kerja kolektif melalui pembentukan Komunitas Rengginang Ubi Sumber Sari. Proses ini merevitalisasi nilai gotong royong, memperkuat bonding social capital, dan mendorong transisi dari solidaritas mekanis menuju solidaritas organik melalui diferensiasi peran produksi, keuangan, dan pemasaran digital. Inovasi produk (tiga varian rasa baru), pengelolaan media sosial bersama, serta penyusunan SOP produksi menjadi wujud nyata penguatan struktur sosial ekonomi lokal. Meski demikian, tantangan seperti ketergantungan pada fasilitator eksternal, rendahnya literasi digital, dan potensi konflik internal masih mengancam keberlanjutan dinamika partisipatif. Studi ini menegaskan bahwa pengembangan UMKM di pedesaan harus berakar pada penguatan modal sosial dan solidaritas komunitas, bukan hanya peningkatan kapasitas teknis semata. Pendekatan sosiologis menjadi kunci dalam membangun ekonomi lokal yang inklusif, berkelanjutan, dan berbasis pada kearifan sosial masyarakat.
CAPITAL IN WORKERS' SURVIVAL STRATEGIES UMKM KERUPUK KOMPLANG IN BENGKULU CITY Fitri Ratna Sari; Susiyanto Susiyanto; Lesti Heriyanti
Jurnal Analisa Sosiologi Vol 14, No 3 (2025)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v14i3.104747

Abstract

This study aims to examine the survival strategies employed by MSME workers in the kerupuk komplang sector of Bengkulu City. This sector serves not only as a local culinary provider, but also as a significant source of income for the community. However, businesses and workers face several challenges, including changes in income, rising raw material costs, limited funds, and dependence on the local market. This research employs a qualitative approach, utilising the case study method. Data were collected through various means, including observation, document collection, and in-depth interviews with five key informant workers, business owners, and family members who are directly involved in the komplang cracker production process. The findings of this study reveal that MSME workers implement various ways to survive, both economically and socially. Techniques include job variation, austerity, saving even small amounts of money, and leveraging social networks for informal support, such as interest-free loans or labour assistance. Social capital is a crucial element in enhancing workers' resilience. In this context, Robert D. Putnam's theory of social capital is highly relevant, given the importance of networks, norms, and trust in fostering mutually beneficial social cooperation. Social capital is evident in the form of community solidarity, mutual trust between individuals, and the exchange of resources within family environments and the workplace. Even in times of crisis, social capital serves as a major lifeline. From a theoretical point of view, social workers face economic labour.
Co-Authors Andreas Tutur Paksi Heriyanti, Lesti Saparudin Saroni Susiyanto Susiyanto