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All Journal Al-Kharaj: Journal of Islamic Economic and Business JURNAL ABDIMAS PLJ
Ina Sawitri
STIE GICI
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGUATAN KOMPETENSI PENGELOLA DESA WISATA MELALUI PELATIHAN PELAYANAN PRIMA DI DESA WISATA BANTARAAGUNG Muhammad Abdul Ghoni; Joel Faruk Sofyan; Arian Zikri; Ina Sawitri; Irman Ramdhan Fauzi
JURNAL ABDIMAS PLJ Vol. 6 No. 1 (2026): JURNAL ABDIMAS PLJ, Juli 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v6i1.2357

Abstract

This Community Service Program (Pengabdian  kepada Masyarakat/PkM) aimed to enhance the  competencies  of  human  resources   managing   the  Bantaragung   Tourism  Village, Majalengka, through service excellence training.  The main problems faced by the partners included limited understanding  of professional tourism services, inadequate communication skills with tourists, and the lack of optimal service orientation toward visitor satisfaction. The implementation  method  employed a  participatory  approach  through  observation,  needs identification, training sessions, service simulations (role play), interactive discussions, and mentoring  activities.  The training  materials  covered  the  concepts  of service  excellence, tourism  service  ethics,   effective  communication,  tourist  complaint  handling,  and  the development  of  professional  attitudes  in  tourism  services.  The  results  of  the  program indicated  improvements in participants’  knowledge, skills, and  awareness  regarding  the importance  of  service  quality  in  supporting  tourism  village  development.  Participants demonstrated   enhanced   communication  skills,  better  service  attitudes,   and  improved understanding  of professional  and  tourist-friendly  service  standards.  The program  also increased  the motivation of tourism village managers  to  consistently implement excellent service  practices  in  daily  tourism  activities.  With  the  improvement of human  resource competencies,   Bantaragung   Tourism  Village   is   expected  to  provide   better   tourism experiences  for  visitors  and  support  the  development  of  competitive  and  sustainable community-based tourism.
Analysis of Marketing Relationships on Customer Loyalty in the Service Sector Evi Sirait; Ina Sawitri; Adyk Marga Raharja; Andriya Risdwiyanto; Djoko Widagdo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11066

Abstract

This study aims to analyze the effect of relationship marketing on customer loyalty in the service sector. Relationship marketing is an important strategy in the service business world because it can build long-term relationships between companies and customers through communication, trust, commitment, and complaint handling. Customer loyalty is a crucial factor for the sustainability of service companies because loyal customers tend to make repeat purchases, provide positive recommendations, and are less likely to switch to competitors. This study uses a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to customers in the service sector using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and linear regression analysis to determine the effect of relationship marketing on customer loyalty. The research results show that relationship marketing has a positive and significant impact on customer loyalty. The variables of communication, trust, commitment, and complaint handling have been shown to contribute to increasing customer loyalty in the service sector. Customer trust is the most dominant factor in shaping loyalty because customers tend to maintain relationships with companies that are able to provide consistent and reliable service. Furthermore, effective communication and good complaint handling can also increase customer satisfaction, thereby strengthening long-term relationships between companies and customers. Therefore, service companies need to optimally implement relationship marketing to increase customer loyalty and create a competitive advantage amidst increasingly fierce business competition.
Co-Authors Adyk Marga Raharja Andriya Risdwiyanto Arian Zikri Djoko Widagdo Evi Sirait Irman Ramdhan Fauzi Muhammad Abdul Ghoni Sofyan, Joel Faruk