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All Journal Journal of Management, Entrepreneurship and Tourism
Amrullah
Universitas hamzanwadi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Community Roles in Managing Coastal Tourism: A Case of Labuhan Haji Beach, East Lombok Muhammad Adi Junaidi; Evilia Rochmi; Amrullah; Muhamad Juaini
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.269

Abstract

This study aims to analyze the role of local communities in the management of community-based tourism (CBT) in Labuhan Haji Beach, East Lombok, as well as identify challenges and strategies to strengthen this role in supporting the sustainability of coastal tourism. The method used is a qualitative method with a case study approach. Data were collected through in-depth interviews, participatory observations, and documentation studies. The informants consisted of Pokdarwis administrators, tourism business actors, village governments, and domestic tourists. The results of the study show that local communities play a role in four main aspects: (1) destination operational management (cleanliness, security, tourism services), (2) environmental and cultural preservation, (3) local economic development through diversification of tourism businesses, and (4) participation in local institutions, especially through Pokdarwis. Apart from this, the level of community participation is still at the consultative and functional level, not yet achieving strategic partnerships in decision-making. The main challenges include weak human resource capacity, limited capital, unstable Pokdarwis institutions, lack of infrastructure, and not optimal digital promotion of destinations. This study recommends strengthening strategies through community capacity building, inclusive co-management models, development of cultural and ecological-based tourism products, and marketing digitalization. These findings contribute to strengthening the implementation of CBT in coastal areas as well as practical implications for governments and tourism stakeholders.
The Optimizing Contextual Human Resource Management to Enhance Operational Effectiveness: Evidence from a Community-Based Hospitality Business Amrullah; Muhammad Adi Junaidi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.278

Abstract

This study examines strategies for optimizing human resource management (HRM) to enhance operational effectiveness in a community-based hospitality enterprise, Peraja Coffee and Bungalow, located in East Lombok. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and document analysis involving six key informants representing managerial and operational roles. The data were analyzed thematically through systematic coding, categorization, and interpretation. The findings reveal that HRM practices are predominantly informal yet highly adaptive, characterized by community-based recruitment, on-the-job training, and trust-based performance evaluation. Career development is facilitated through internal mentoring and social recognition rather than formal promotion systems, which effectively strengthens employee motivation, loyalty, and retention. This study contributes theoretically by extending contextual HRM literature through empirical evidence from a rural, community-based hospitality setting, highlighting how social values and participatory culture can function as strategic HRM mechanisms. Practically, the findings offer actionable insights for medium-scale hospitality enterprises, particularly in developing regions, on how integrating social capital with professional HRM practices can improve operational effectiveness and support long-term business sustainability.
Fostering Sustainable Tourism through Local Leadership and Community Empowerment: The Seruni Mumbul Experience Amrullah; Muhammad Adi Junaidi; Yogi Birrul Walid Sugandi; Yuliana Safitri; Siti Andriana; Eka Faradila Syahwi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 2 (2026): July, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i2.311

Abstract

Purpose: This study analyzes human resource (HR) capacity-building strategies in the transformation of Denda Seruni Tourism Village, Indonesia. Specifically, it examines how these strategies overcome structural human capital constraints and institutional friction to achieve sustainable rural tourism development. Design/methodology/approach: Grounded in Community-Based Tourism, Transformative Leadership, and Institutional theories, this study employs a qualitative single-case study design. Data were gathered through in-depth interviews (averaging 60 minutes) and participant observation with eight purposively selected informants, including the village head, BUMDes managers, the Pokdarwis chairperson, and five community members. The collected data were analyzed using Miles and Huberman’s interactive model. Findings: The findings reveal that HR capacity development was successfully executed through institution-based training, strategic institutional integration, transformative leadership, and community-based creative economy initiatives. These strategies systematically enhanced community competencies, minimized institutional friction, and contributed 25 percent to Village Original Revenue. However, structural challenges persist, particularly regarding gender-based participation disparities and slow digital technology adoption. Research limitations/implications: This study is limited by its single-site qualitative nature, which may restrict the direct generalizability of the findings to structurally diverse regional contexts. Originality/value: The theoretical novelty lies in conceptualizing a transformative-emancipatory rural leadership model that bridges formal decentralization policies with local human capital enhancement. Moving beyond general economic indicators, this study extends the literature by showing how cohesive synergy between transformative local leadership and institutional alignment serves as a critical boundary condition for sustainable tourism. It offers actionable, practical frameworks for rural destination managers seeking to resolve institutional friction in developing economies.
Co-Authors Eka Faradila Syahwi Evilia Rochmi Muhamad Juaini Muhammad Adi Junaidi Siti Andriana Yogi Birrul Walid Sugandi Yuliana Safitri