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All Journal AKSIOMA : Jurnal Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Prima Andriani
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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Pengaruh Perceived ease of Use, Digital Promotion, dan Social Influence terhadap Usage Decision QRIS Pada Generasi Z di Jabodetabek Muhammad Raihan Rafiq Hermansyah; Nadya Fadillah Fidhyallah; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r380qg13

Abstract

This study aims to analyze the effect of perceived ease of use, digital promotion, and social influence on the usage decision of Quick Response Code Indonesian Standard (QRIS) among Generation Z in Jabodetabek. A quantitative approach with a causal research design was employed, involving 257 respondents selected using purposive sampling. Data were collected through online questionnaires and analyzed using IBM SPSS 31, including validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The findings indicate that perceived ease of use, digital promotion, and social influence have a positive and significant effect on usage decision, both partially and simultaneously. Digital promotion was identified as the most dominant variable influencing usage decision, followed by social influence and perceived ease of use. The coefficient of determination (Adjusted R²) showed that the three independent variables jointly explained 86.5% of the variation in usage decision, while the remaining 13.5% were explained by other factors outside the model, such as perceived security and trust. These findings support the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), suggesting that the decision to use QRIS among Generation Z is driven not only by ease of use but also by promotional stimuli and social norms. This study contributes to the understanding of consumer behavior in the context of digital payment systems and provides practical insights for payment service providers and regulators in designing more effective strategies to encourage sustainable QRIS adoption
Pengaruh Service Quality dan Price Perception Terhadap  Customer Loyalty pada Kedai Kopi di Bekasi Timur Idlal Radhya Andiyana; Dita Puruwita; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8x1pah50

Abstract

The rapid growth of the coffee shop industry in East Bekasi has intensified competition, requiring businesses to strengthen customer retention through high service quality and favorable price perceptions. This study aims to examine the effects of service quality and price perception on customer loyalty, both individually and simultaneously. A quantitative approach with a causal associative research design and survey method was employed. Data were collected using a six-point Likert-scale questionnaire from 160 respondents selected through purposive sampling. Respondents were at least 17 years old, resided in or were active in East Bekasi, and had purchased products from local coffee shops. Data were analyzed using IBM SPSS through instrument validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that service quality has a positive and significant effect on customer loyalty (β = 0.294, t = 7.954, p < 0.001), while price perception also has a positive and significant effect (β = 0.356, t = 6.636, p < 0.001). Simultaneously, both variables significantly influence customer loyalty (F = 81.657) and explain 51.0% of its variance. These findings suggest that consistently improving service quality and fostering fair price perceptions are essential strategies for enhancing customer loyalty in coffee shops. The study also contributes empirical evidence to the literature on customer loyalty within the context of local coffee shop businesses.
Pengaruh Diskon, Gratis Ongkir, dan Online Customer Review terhadap Keputusan Pembelian Produk Fashion di Shopee pada Masyarakat DKI Jakarta Stevanus Stevanus; Nadya Nadya Fadillah F; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4z7rv737

Abstract

This study aims to analyses the influence of discounts, free shipping, and online customer reviews on purchasing decisions for fashion products on Shopee among the people of DKI Jakarta. This research employed a quantitative approach using a survey method. The sample consisted of 130 respondents selected through purposive sampling. Data were collected using an online questionnaire distributed via Google Forms and analyzed using multiple linear regression with IBM SPSS. The results indicate that discounts, free shipping, and online customer reviews each have a positive and significant effect on purchasing decisions, with significance values below 0.05. Simultaneously, the three independent variables also have a positive and significant effect on purchasing decisions, with an F-value of 817.331 and a significance value of 0.000 (p < 0.05). The Adjusted R Square value of 0.926 indicates that 92.6% of the variation in purchasing decisions is explained by discounts, free shipping, and online customer reviews, while the remaining 7.4% is influenced by other variables not examined in this study. In conclusion, discounts, free shipping, and online customer reviews significantly influence purchasing decisions for fashion products on Shopee among the people of DKI Jakarta.
Pengaruh E-Service Quality, E-Trust, dan E-Customer Satisfaction terhadap E-Customer Loyalty Pengguna Traveloka di Jabodetabek Hana Fatimah; Dita Puruwita; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d1mevv80

Abstract

This study was conducted to analyze the effect of E-Service Quality, E-Trust, and E-Customer Satisfaction on E-Customer Loyalty among Traveloka users in Jabodetabek. This study employed a quantitative research approach. The sampling technique used was non-probability sampling with a purposive sampling method. Data were collected through questionnaires distributed to 200 respondents who were active Traveloka users residing in the Jabodetabek area. Data were analyzed using IBM SPSS Statistics version 24. The results showed that, partially, E-Service Quality, E-Trust, and E-Customer Satisfaction each had a positive and significant effect on E-Customer Loyalty. Simultaneously, these three variables also had a positive and significant effect on E-Customer Loyalty. The findings indicate that E-Service Quality, E-Trust, and E-Customer Satisfaction are important factors in enhancing E-Customer Loyalty among Traveloka users in Jabodetabek.
Pengaruh E-WOM, UGC, dan Brand Trust Terhadap Keputusan Pembelian dan Kepuasan Pelanggan Laptop Asus Abdullah Ishak; Nurdin Hidayat; Prima Andriani
AKSIOMA : Jurnal Manajemen Vol 5 No 2 (2026): AKSIOMA : Jurnal Manajemen [Agustus-Januari 2026]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v5i2.5662

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari media digital seperti e-wom (electronic word of mouth), user-generated content yang disertai dengan brand trust terhadap keputusan pembelian dan customer satisfaction. Penelitian ini menggunakan metode kuantitatif deskriptif dan eksplanatori untuk memastikan hubungan sebab-akibat antarvariabel dan mengetahui/memprediksi bagaimana satu fenomena akan berubah dalam hubungannya dengan variabel lain. Untuk pengujian hipotesis, peneliti menggunakan metode analisis jalur atau path analysis dengan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) melalui perangkat lunak SmartPLS 4.0. Perhitungan sampel pada penelitian ini menggunakan rumus Hair yang menyarankan bahwa jumlah responden minimal adalah 5 hingga 10 kali jumlah indikator. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data yang digunakan merupakan data primer yang diperoleh melalui penyebaran kuesioner dengan Jumlah sampel yang berhasil dikumpulkan sebanyak 150 orang. Hasil uji R-Square menunjukkan bahwa 46,1% variabel yang digunakan dalam penelitian ini, yaitu e-wom, user-generated content, dan brand trust, berpengaruh pada keputusan pembelian laptop Asus pada masyarakat kota di wilayah administrasi Jakarta. Selanjutnya, 28,6% variabel customer satisfaction dipengaruhi oleh keputusan pembelian. Hasil pengujian pada penelitian ini menunjukkan bahwa e-wom, user-generated content, dan brand trust berpengaruh signifikan terhadap keputusan pembelian dan customer satisfaction.
Co-Authors Abdullah Ishak Dita Puruwita Fidhyallah, Nadya Fadillah Hana Fatimah Idlal Radhya Andiyana Muhammad Raihan Rafiq Hermansyah Nadya Nadya Fadillah F Nurdin Hidayat Stevanus Stevanus