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All Journal Abimanyu: Journal of Community Engagement Jurnal Pendidikan Tata Niaga (JPTN)
Annisa Nur’aini
Universitas Negeri Surabaya
Arts Economics, Econometrics & Finance Education Engineering Social Sciences

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PENGARUH BAURAN PEMASARAN 4P PRODUK TAPE CRISPY GEHAEL FOOD TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN DI BONDOWOSO Cut Dia Fauziah; Aulia Bayu Yusila; Annisa Nur’aini; Hanif Naufal Ahmi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 2 (2026): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v14n2.p136-144

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh bauran pemasaran yang terdiri atas produk, harga, tempat, dan promosi terhadap keputusan pembelian wisatawan pada produk tape crispy GeHael Food Bondowoso. Penelitian ini menggunakan pendekatan kuantitatif dengan data yang diperoleh melalui penyebaran kuesioner kepada 109 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan regresi berganda linier untuk menguji pengaruh produk, harga, tempat, dan promosi terhadap keputusan pembelian konsumen. Hasil penelitian menunjukkan bahwa secara parsial produk, harga, tempat, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel produk merupakan faktor yang paling dominan dalam mempengaruhi keputusan pembelian. Secara simultan, keempat variabel tersebut berpengaruh signifikan terhadap keputusan pembelian.
Jamu Tradisional, Minuman Instan Upaya Edukasi Jamu Instant Dengan Metode Demonstrasi Untuk Ibu Duta Besar Dunia di Filipina Mauren Gita Miranti; Nurul Farikhatir Rizkiyah; Sri Handajani; Lucia Tri Pangesthi; Annisa Nur’Aini
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Jamu is a traditional Indonesia drink made from a variety of natural ingredients, including spices, herbs, and other natural ingredients. Jamu has a long history and is an important part of the tradition of health and folk medicine in Indonesia. Jamu is part of Indonesia's cultural heritage. Introducing jamu to the world can help increase appreciation for Indonesia's culture and its contribution to global knowledge. This article explores the Institute's efforts in educating and modernizing herbal medicine to gain wider acceptance, especially globally. The purpose of this study is to: introduce jamu as Indonesia's cultural heritage by educating participants on how to properly process ready-to-drink and instant jamu. This research was conducted by presentation, demonstration, and question and answer methods. The results of the study showed that 1) participants who were ambassadors from several countries in Asia, America, and Europe responded positively to jamu as Indonesia's cultural heritage. In general, herbal medicine is preferred as a drink, but they prefer herbal medicine without added sugar. Participants also found out that spices and plants that are considered wild can be processed into drinks that have medicinal properties, and 2) a demonstration using two techniques for making herbal medicine, namely the boiling technique for ready-to-drink herbal medicine and the crystallization technique for instant herbal medicine which has a longer shelf life.
Co-Authors Aulia Bayu Yusila Cut Dia Fauziah Hanif Naufal Ahmi Lucia Tri Pangesthi Mauren Gita Miranti Nurul Farikhatir Rizkiyah Sri Handajani