Garuda - Garba Rujukan Digital

Pengaruh Brand Image, Kualitas Produk, dan Sosial Media Marketing terhadap Keputusan Pembelian di Kopi Analogi Kota Banda Aceh Iklima Zuhra; Suryani Murad; Ikbal Ramzani
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2110

Competition in the coffee shop industry in Banda Aceh has continued to intensify along with the growing consumer preference for product quality, strong brand image, and the effectiveness of digital marketing through social media platforms. In this context, consumer purchase decisions serve as an important indicator to evaluate the success of the marketing strategies implemented. This study aims to analyze the influence of Brand Image, Product Quality, and Social Media Marketing on consumer Purchase Decisions at Kopi Analogi in Banda Aceh. This research employed a quantitative approach using an associative method. The sample consisted of 83 respondents selected through purposive sampling, with criteria including consumers who had made purchases at Kopi Analogi and were active social media users. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The results revealed that Brand Image had a positive and significant influence on Purchase Decisions (t = 3.629; sig. = 0.001). Product Quality also showed a significant effect (t = 2.186; sig. = 0.033), as did Social Media Marketing (t = 4.541; sig. = 0.000). Simultaneously, the three variables had a significant influence on Purchase Decisions (F = 23.978; sig. = 0.000). The coefficient of determination (R²) was 0.564, indicating that 56.4% of the variation in Purchase Decisions could be explained by the three independent variables. The implication of this study suggests that business actors should strategically manage their brand image, maintain consistent product quality, and optimize the use of social media to enhance consumer purchase intention.

Pengaruh Brand Image, Kualitas Produk, dan Sosial Media Marketing terhadap Keputusan Pembelian di Kopi Analogi Kota Banda Aceh Iklima Zuhra; Suryani Murad; Ikbal Ramzani
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2110

Competition in the coffee shop industry in Banda Aceh has continued to intensify along with the growing consumer preference for product quality, strong brand image, and the effectiveness of digital marketing through social media platforms. In this context, consumer purchase decisions serve as an important indicator to evaluate the success of the marketing strategies implemented. This study aims to analyze the influence of Brand Image, Product Quality, and Social Media Marketing on consumer Purchase Decisions at Kopi Analogi in Banda Aceh. This research employed a quantitative approach using an associative method. The sample consisted of 83 respondents selected through purposive sampling, with criteria including consumers who had made purchases at Kopi Analogi and were active social media users. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The results revealed that Brand Image had a positive and significant influence on Purchase Decisions (t = 3.629; sig. = 0.001). Product Quality also showed a significant effect (t = 2.186; sig. = 0.033), as did Social Media Marketing (t = 4.541; sig. = 0.000). Simultaneously, the three variables had a significant influence on Purchase Decisions (F = 23.978; sig. = 0.000). The coefficient of determination (R²) was 0.564, indicating that 56.4% of the variation in Purchase Decisions could be explained by the three independent variables. The implication of this study suggests that business actors should strategically manage their brand image, maintain consistent product quality, and optimize the use of social media to enhance consumer purchase intention.

Pengaruh Keterlibatan Karyawan, Pengembangan Karir dan Kepuasan Kerja terhadap Komitmen Organisasi pada Bagian Umum di Kantor Bupati Kabupaten Aceh Selatan M. Riefaldi Al Zikri; Agus Ariyanto; Ikbal Ramzani
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 4 (2026): Oktober: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i4.8292

This study aims to analyze the influence of employee engagement, career development, and job satisfaction on organizational commitment in the General Affairs Division of the South Aceh Regency Regent's Office. This study used a quantitative method with an associative approach. The population in this study consisted of 65 employees, all of whom were sampled using a census technique. Data collection was conducted through a Likert-scale questionnaire, while data analysis used multiple linear regression with the assistance of the SPSS program. Hypothesis testing was conducted using t-tests and F-tests at a 95% confidence level (α = 0.05). The results showed that employee engagement, career development, and job satisfaction partially had a positive and significant effect on organizational commitment. In addition, these three variables simultaneously also had a significant effect on organizational commitment in the General Affairs Division of the South Aceh Regency Regent's Office. The results of this study indicate that the better employee engagement, career development, and job satisfaction, the higher the employee's organizational commitment. Therefore, agencies are expected to be able to increase employee participation, provide equitable career development opportunities, and create good job satisfaction to support increased organizational commitment and the creation of more effective and efficient organizational performance.

Pengaruh Komunikasi Organisasi, Employee Engagement dan Komitmen Organisasi terhadap Kinerja Pegawai pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Aceh M. Rizal; Agus Ariyanto; Ikbal Ramzani
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 4 (2026): Oktober: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i4.8293

This study aims to determine the effect of organizational communication, Employee Engagement, and organizational commitment on employee performance at the Aceh Investment and One-Stop Integrated Service Agency (DPMPTSP). The research subjects included the variables of organizational communication, Employee Engagement, organizational commitment, and employee performance. The sample consisted of 122 respondents selected using the Slovin formula. Data were collected through questionnaires and documentation studies. Data analysis was performed using multiple linear regression analysis, the F-test, and the t-test with a 95% confidence level (α = 0.05). The results indicate that organizational communication, Employee Engagement, and organizational commitment simultaneously have a significant effect on employee performance at the Aceh DPMPTSP. Partially, organizational communication and organizational commitment significantly influence employee performance, while Employee Engagement does not. Furthermore, there is a positive relationship between the independent and dependent variables, with a coefficient of determination of 78.3%, indicating a strong relationship between the variables. This study recommends that the agency continue to improve effective organizational communication and strengthen organizational commitment to improve employee performance.

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