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ANALYSIS OF LANGUAGE STYLES USED BY ANIES BASWEDAN IN POLITICAL CAMPAIGN OF 2024 PRESIDENTIAL ELECTION Rosmita Ambarita; Rahmat Huda; Anggina Syahrina Daulay; Devita Sari Harahap; Hema Paulina Siregar; Wulan Suci Rahmadani
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Language style is one of the most dynamic and context-dependent aspects of human communication. This research explores the stylistic variation of Anies Baswedan’s speech in two different contexts: his motivational talk to university students and his formal address in the Political Campaign of presidential election.. Using Martin Joos’s (1967) theory of language style, this study identifies how Anies adapts his speech to fit audience, purpose, and setting. The research employs a qualitative descriptive method under a sociolinguistic framework, analyzing the linguistic forms, tone, and communicative intent within both speeches. Findings reveal that Anies Baswedan employs consultative and casual styles when interacting with students, emphasizing warmth, humor, and critical engagement; whereas formal and frozen styles dominate his presidential debate performance, reflecting professionalism, authority, and ideological appeal. This variation highlights Anies’s rhetorical awareness and flexibility in adjusting linguistic strategies to social contexts.
PENGUATAN KAPASITAS APARATUR DAN ORGANISASI KEMASYARAKATAN DESA MELALUI PELATIHAN MANAJEMEN SDM DI DESA PARTIHAMAN SAROHA Fauziah Nur Simamora; Rosmita Ambarita; Kaharuddin Kaharuddin; Yazmal Farhat Pulungan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 6 (2026): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i6.2477-2483

Abstract

Profesionalisme tata kelola desa pada dasarnya bergantung pada kualitas sumber daya manusia (SDM) dalam aparat administrasi dan organisasi masyarakatnya. Desa Partihaman Saroha, yang terletak di Padangsidimpuan, Kecamatan Hutaimbaru, memiliki potensi ekonomi yang cukup besar; namun pengamatan lapangan menunjukkan adanya hambatan manajerial yang terus-menerus, termasuk tumpang tindih peran interpersonal dan tidak adanya indikator kinerja yang terukur. Menanggapi kondisi tersebut, kegiatan Pengabdian Masyarakat (PKM) ini dirancang untuk memperkuat kapasitas kelembagaan desa melalui pelatihan manajemen SDM berbasis kompetensi yang berlandaskan pendekatan partisipatif. Program ini disusun dalam tiga tahap berurutan: (1) sosialisasi program dan Diskusi Kelompok Fokus (FGD) untuk mendiagnosis kebutuhan mitra secara akurat; (2) pelatihan interaktif yang dibangun berdasarkan kerangka andragogi, dilengkapi dengan lokakarya untuk mengembangkan program kerja kelompok; dan (3) evaluasi dua lapis yang terdiri dari penilaian formatif dan sumatif. Hasil penelitian menunjukkan peningkatan yang signifikan dalam kapasitas kelembagaan. Semua peserta, pejabat desa, dan staf administrasi terlibat aktif sepanjang kegiatan. Materi pelatihan mencakup kompetensi fundamental, manajerial, dan teknis, yang masing-masing disajikan dengan cara yang relevan secara kontekstual. Perbandingan antara skor pra- dan pasca-tes menunjukkan peningkatan pemahaman rata-rata sebesar 42% di antara semua peserta. Peserta juga menunjukkan peningkatan kemampuan untuk mengidentifikasi kompetensi spesifik posisi, yang kemudian menjadi dasar untuk membangun sistem kerja yang lebih terstruktur dan berbasis keterampilan. Pada akhirnya, kegiatan ini berhasil menumbuhkan kesadaran kolektif dan memperkuat komitmen para pejabat Desa Partihaman Saroha untuk beralih dari administrasi konvensional menuju model tata kelola desa yang kolaboratif, transparan, akuntabel, dan berorientasi pada pelayanan
ACCENT VARIATION IN THE UENO FAMILY YOUTUBE CHANNEL Rosmita Ambarita; Rahmad Huda; Vera Kristiana
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6376

Abstract

Language variation, particularly in accent, reflects how cultural and linguistic backgrounds shape communication. This study aims to analyze accent variation used by the members of the Ueno Family in their YouTube channel as a reflection of bilingual interaction and identity. Using a qualitative descriptive method, the data were obtained from several vlog episodes through observation and transcription, focusing on pronunciation, intonation, and accent interference. The results show that the Japanese father demonstrates Japanese accent characteristics when speaking Indonesian, such as vowel length and /r/ articulation, while the Indonesian mother displays traces of Indonesian accent when speaking English. These findings indicate that accent variation in the Ueno Family vlog not only represents linguistic differences but also reveals how language functions as a marker of cultural identity in a multilingual and digital context.
Comparison of Metaphorical Language Styles in the Novel Saman by Ayu Utami and the Novel Tabularasa by Ratih Kumala Jusrin Efendi Pohan; Rosmita Ambarita
Modality Journal: International Journal of Linguistics and Literature Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/modalityjournal.v5i2.10221

Abstract

Comparing the metaphorical language styles in these two novels is not merely about finding gaps in the author's mistakes, but rather more about the author's existence with his social reality. An author's paradigm will have implications for the surface structure of the story produced, compared to the visible deep structure. This is why comparative research is necessary on novels, so that it can be implemented in the order of values ​​and norms of social reality. The novel Saman by Ayu Utami and the novel Tabularasa by Ratih Kumala were conducted to reveal the author's skill in illustrating stories that are essentially different eras and are set against the background of each author's different social reality. This research was conducted naturally (positivism) rooted in qualitative to describe a phenomenon of the use of metaphorical language by the author. The method used by the researcher was content analysis by interpreting the contents of the two novels (Saman novel by Ayu Utami and Tabularasa novel by Ratih Kumala). The data collection technique was carried out using note-taking techniques, namely noting everything in the form of metaphorical language styles in the novel Saman by Ayu Utami and the novel Tabularasa by Ratih Kumala and comparing the metaphorical language styles of the two novels. After comparing, the researcher interpreted the meaning contained in the use of metaphorical language styles of the two novels. From the results of the interpretation, the results of the study showed that the comparison of the metaphorical language of the novel Saman by Ayu Utami and the novel Tabularasa by Ratih Kumala. The novel Tabularasa by Ratih Kumala reveals the influence of social reality and the author's background in creating the story. Evidently, the author of the novel Saman better reflects the personality of a woman who lived during the New Order to the reform era. The language style in this novel is able to cover up negative things in the minds of its readers. Although the author of the novel Tabularasa raises the issue of postmodern human life, the complexity of ideology, culture, race, and ethnicity for gender equality. However, this novel tells a complex and touching love story in the life journey of its main character.