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All Journal Jurnal EMT KITA YUME : Journal of Management JURNAL EKONOMI SAKTI (JES) Al-Kharaj: Journal of Islamic Economic and Business Economics and Digital Business Review Jurnal Bina Bangsa Ekonomika Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat
Melifia Liantifa
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Melifia Liantifa; Anggia Ayu Lestari; Iin Syofia Yandra
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 4 No. 2 (2026)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v4i2.869

Abstract

This community service activity is based on the low utilization of digital marketing among micro, small and medium enterprises (MSMEs) in Siulak Kecil Mudik Village. The main problems include limited branding knowledge, packaging design, and the use of digital media for marketing. The purpose of this activity is to improve MSME actors’ ability in building brand identity and optimizing digital marketing strategies. The methods used include observation, training, mentoring, and technical guidance on digital marketing through social media such as Instagram, WhatsApp Business, Google Business, and simple websites. The results show an improvement in participants’ ability to create brand identity, improve product packaging, and actively use social media for promotion. This activity enhances local product competitiveness and expands market reach.
Co-Authors Alvia Santoni, Anggia Ayu Lestari Anggia Ayu Lestari Anggia Ayu Lestari Anggil Nopra Lova Cinta Amelia Dona Elvia Desi Iin Syofia Yandra Indra Budaya, Indra Jeke Jufitra Siswadhi, Ferry Sudirman . Wahyu Tri Saputra