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All Journal Jurnal Pengabdian Masyarakat Bhinneka Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economic Education and Entrepreneurship Studies
Riko Fridolend Sianturi
Universitas Katolik Santo Thomas, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health Other

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Sosialisasi Digital Marketing dalam Memasarkan Produk Andaliman di Gotting Raya Kabupaten Simalungun Mei Veronika Sri Endang Siagian; Efri Elsridayani Purba; Lamtiur Lidia Gultom; Ayu Teresia Hutauruk; Riko Fridolend Sianturi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1499

Abstract

Pemasaran komoditas andaliman di Dusun Gotting Raya, Nagori Raya Huluan, Kecamatan Dolog Masagal, Kabupaten Simalungun masih didominasi oleh sistem konvensional melalui tengkulak, sehingga jangkauan pasar dan nilai tambah produk belum optimal. Rendahnya literasi digital petani juga menjadi kendala dalam memanfaatkan media digital sebagai sarana promosi dan pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan petani andaliman dalam memanfaatkan digital marketing guna memperluas akses pasar. Kegiatan dilaksanakan pada tanggal 28 April 2026 dengan melibatkan 30 orang petani andaliman melalui metode edukatif, partisipatif, dan demonstratif yang meliputi penyampaian materi, diskusi, praktik penggunaan WhatsApp Business dan Facebook Marketplace, serta evaluasi menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta pada seluruh indikator yang diukur, yaitu pemahaman konsep digital marketing meningkat dari 43,3% menjadi 93,3%, pemanfaatan WhatsApp Business dari 30,0% menjadi 90,0%, serta Facebook Marketplace dari 26,7% menjadi 86,7%. Selain itu, sebagian besar peserta berhasil membuat akun bisnis digital, mengunggah foto produk, dan menyusun deskripsi produk sederhana sebagai media promosi. Kegiatan ini menunjukkan bahwa sosialisasi yang dipadukan dengan praktik langsung mampu meningkatkan literasi digital petani dan menjadi langkah awal dalam mendukung pemasaran komoditas andaliman secara lebih luas dan berkelanjutan.
Decoding Financial Sustainability in Microfinance: The Interplay of Financial Literacy and Leadership Trust Esli Silalahi; Kornel Munthe; Miska Irani Tarigan; Riko Fridolend Sianturi
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1553

Abstract

Purpose – This study empirically decodes the micro-level structural drivers determining the long-term financial sustainability of grassroots microfinance institutions, specifically savings and loan cooperatives in the North Sumatra region of Indonesia by uncoupling the dimensions of financial literacy. Design/methodology/approach – Utilizing a quantitative cross-sectional survey, data was collected from 276 active cooperative members. The hypothesized causal-predictive relationships were analyzed using Variance-Based Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding/Results – Applied financial skills directly and significantly drive institutional sustainability. Financial knowledge indirectly enhances sustainability through the mediation of calculus-based institutional trust. Conversely, traditional financial culture fails to exert any significant direct or indirect effect on sustainability. Originality/Value – This research challenges the conventional reliance on informal social capital in microfinance. By evaluating individual financial literacy (knowledge and skills) alongside the environmental context of localized financial culture. The findings suggest that technical human capital (applied skills) and cognitively validated trust—rather than communal culture alone—serve as critical foundational components for grassroots financial resilience within the tested model.
Fueling Growth: Integrating Entrepreneurship Education into Medan’s Small Business Sector Darwis Tamba; Peran Simanihuruk; Riko Fridolend Sianturi
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 3 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i3.276

Abstract

Entrepreneurship acts as a critical catalyst for mitigating structural unemployment and fostering economic resilience in developing nations such as Indonesia. Despite its strategic importance, the translation of psychological readiness into tangible business action remains a persistent challenge within the Micro, Small, and Medium Enterprise (MSME) sector. This study investigates the structural pathways of the Theory of Planned Behavior (TPB) to determine how cognitive antecedents drive actual entrepreneurial behavior, focusing specifically on the intervening role of entrepreneurship education. Data were collected from a purposive sample of 248 MSME practitioners in Medan, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The empirical results reveal an asymmetrical structural mechanism that challenges conventional TPB assumptions. Specifically, Attitude toward the Behavior and Subjective Norms exert powerful, direct impacts on entrepreneurial execution, operating independently of educational interventions. In stark contrast, Perceived Behavioral Control (PBC) fails to influence behavior directly; rather, its structural utility is fully realized only when mediated by entrepreneurship education. These findings indicate that while intrinsic motivation and social expectations autonomously drive venture creation, perceived operational capacity requires the structural scaffolding of formal education to materialize into actual business practices. Consequently, this study provides a strategic blueprint for policymakers, demonstrating that MSME empowerment programs must pivot from purely motivational seminars toward practical, capability-building interventions that operationalize perceived control.
Co-Authors Ayu Teresia Hutauruk Darwis Tamba, Darwis Efri Elsridayani Purba Kornel Munthe Lamtiur Lidia Gultom Mei Veronika Sri Endang Siagian Peran Simanihuruk Riko Fridolend Sianturi Tarigan, Miska Irani