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All Journal Journal of Management and Business Environment (JMBE) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Environment, Engineering, and Education
Fitria Fitria
Department Creative Industry, Universitas Negeri Surabaya, Surabaya, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pembuatan dan Pelatihan Sistem Informasi Pondok Pesantren Putri KH. Ahmad Basthomi Sebagai Media Promosi dan Informasi Faris Abdi El Hakim; Moch Deny Pratama; Asmunin Asmunin; Fitria Fitria; Rosita Rosita
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.940

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan Sistem Informasi Pondok Pesantren Putri KH. Ahmad Basthomi berbasis web sebagai media promosi dan informasi resmi lembaga. Pengembangan dilakukan karena sebelumnya pondok pesantren belum memiliki sarana digital untuk menyebarkan informasi secara luas dan efisien. Metode pelaksanaan meliputi analisis kebutuhan, pengembangan sistem menggunakan framework Laravel, implementasi, sosialisasi, serta pelatihan pengelolaan konten. Evaluasi dilakukan melalui survei kepuasan pengguna menggunakan skala Likert terhadap aspek tampilan, navigasi, kecepatan akses, akurasi informasi, dan kepuasan umum. Hasil menunjukkan nilai rata-rata kepuasan sebesar 4,51 yang menandakan bahwa sistem mudah digunakan, informatif, dan responsif. Penerapan sistem informasi ini terbukti meningkatkan efektivitas penyebaran informasi dan citra pesantren di masyarakat serta mendorong pesantren beradaptasi dengan perkembangan teknologi digital.
Instagram Marketing Strategies for Culinary MSMEs: A Qualitative Study of Abdo's Adi Muhamad Nazir; Inty Nahari; Fitria Fitria
Journal of Management and Business Environment (JMBE) Vol 1, No 2: Special Issue the 11th International Conference on Business and Economy, July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v1i2.15664

Abstract

This study analyzes the digital marketing strategy of Abdo's, a local culinary micro, small, and medium enterprise (MSME) in Surabaya, through Instagram. A descriptive qualitative case study was applied using Instagram observation, semi-structured interviews with the co-owner/social media administrator and a customer, and documentation of posts, stories, testimonials, and insights. The findings show that Abdo's relies on cinematic food reels, daily stories, persuasive captions, local hashtags, customer testimonials, direct messages, and limited food-vlogger collaboration. Cinematic food videos were perceived as the most effective content because they visualize product quality, texture, and consumption experience. Nevertheless, Instagram management still faces constraints related to inconsistent content scheduling, limited human resources, uneven visual quality, underused highlights, incomplete price information, and irregular promotions. The study recommends a weekly content calendar, consistent visual identity, complete product information, optimized reels, stories and highlights, stronger user-generated content, and regular insight evaluation. The findings imply that Instagram can function not only as a promotional showcase but also as a brand communication space that supports trust-building and purchase interest among culinary MSME customers.
The Persistence Architecture of E-Learning: Linking Quality, Acceptance, and Student Satisfaction Fitria Fitria; Muhammad Yahya; Muh. Ichsan Ali
International Journal of Environment, Engineering and Education Vol. 8 No. 3 (2026)
Publisher : Three E Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55151/ijeedu.v8i3.485

Abstract

E-learning sustainability depends on students’ post-adoption evaluations of platform performance, information quality, usefulness, satisfaction, and continued use. This study examines students’ continuance intention toward institutional e-learning systems by integrating the Technology Acceptance Model and the Information Systems Success Model. A quantitative explanatory survey was conducted with 470 students from five Indonesian universities. Data were analyzed using covariance-based structural equation modeling with IBM SPSS and AMOS. The final model showed excellent fit (CMIN/DF = 1.036, CFI = 0.999, TLI = 0.999, RMSEA = 0.009). The results reveal that information quality was the dominant driver of perceived usefulness (β = 0.824, p < 0.001) and also significantly improved perceived ease of use (β = 0.321, p < 0.001). User satisfaction strongly predicted continuance intention (β = 0.612, p < 0.001), while perceived usefulness substantially increased satisfaction (β = 0.475, p < 0.001). By contrast, system quality had only weak effects on perceived ease of use (β = 0.164) and perceived usefulness (β = 0.072), and perceived ease of use had a negligible effect on satisfaction (β = 0.019). These findings show that sustained e-learning use is shaped primarily by the quality and academic value of information rather than by technical functionality alone. The study refines TAM–ISSM integration by identifying a clear information quality–usefulness–satisfaction–continuance pathway in post-adoption settings. Universities should therefore prioritize relevant, accurate, well-organized, and timely learning content, while maintaining reliable system performance, to strengthen student satisfaction and long-term engagement.
Co-Authors Adi Muhamad Nazir Asmunin Asmunin Faris Abdi El hakim Inty Nahari Moch Deny Pratama Muh. Ichsan Ali Muhammad Yahya Rosita Rosita