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All Journal Journal of Management and Business Environment (JMBE) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Fitria Fitria
Universitas Negeri Surabaya
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Pembuatan dan Pelatihan Sistem Informasi Pondok Pesantren Putri KH. Ahmad Basthomi Sebagai Media Promosi dan Informasi Faris Abdi El Hakim; Moch Deny Pratama; Asmunin Asmunin; Fitria Fitria; Rosita Rosita
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.940

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan Sistem Informasi Pondok Pesantren Putri KH. Ahmad Basthomi berbasis web sebagai media promosi dan informasi resmi lembaga. Pengembangan dilakukan karena sebelumnya pondok pesantren belum memiliki sarana digital untuk menyebarkan informasi secara luas dan efisien. Metode pelaksanaan meliputi analisis kebutuhan, pengembangan sistem menggunakan framework Laravel, implementasi, sosialisasi, serta pelatihan pengelolaan konten. Evaluasi dilakukan melalui survei kepuasan pengguna menggunakan skala Likert terhadap aspek tampilan, navigasi, kecepatan akses, akurasi informasi, dan kepuasan umum. Hasil menunjukkan nilai rata-rata kepuasan sebesar 4,51 yang menandakan bahwa sistem mudah digunakan, informatif, dan responsif. Penerapan sistem informasi ini terbukti meningkatkan efektivitas penyebaran informasi dan citra pesantren di masyarakat serta mendorong pesantren beradaptasi dengan perkembangan teknologi digital.
Instagram Marketing Strategies for Culinary MSMEs: A Qualitative Study of Abdo's Adi Muhamad Nazir; Inty Nahari; Fitria Fitria
Journal of Management and Business Environment (JMBE) Vol 1, No 2: Special Issue the 11th International Conference on Business and Economy, July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v1i2.15664

Abstract

This study analyzes the digital marketing strategy of Abdo's, a local culinary micro, small, and medium enterprise (MSME) in Surabaya, through Instagram. A descriptive qualitative case study was applied using Instagram observation, semi-structured interviews with the co-owner/social media administrator and a customer, and documentation of posts, stories, testimonials, and insights. The findings show that Abdo's relies on cinematic food reels, daily stories, persuasive captions, local hashtags, customer testimonials, direct messages, and limited food-vlogger collaboration. Cinematic food videos were perceived as the most effective content because they visualize product quality, texture, and consumption experience. Nevertheless, Instagram management still faces constraints related to inconsistent content scheduling, limited human resources, uneven visual quality, underused highlights, incomplete price information, and irregular promotions. The study recommends a weekly content calendar, consistent visual identity, complete product information, optimized reels, stories and highlights, stronger user-generated content, and regular insight evaluation. The findings imply that Instagram can function not only as a promotional showcase but also as a brand communication space that supports trust-building and purchase interest among culinary MSME customers.
Co-Authors Adi Muhamad Nazir Asmunin Asmunin Faris Abdi El hakim Inty Nahari Moch Deny Pratama Rosita Rosita