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All Journal International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi
Ridwan Nurdin
Faculty of Economics and Business, Universitas Syiah Kuala

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The Influence of Brand Image, Service Quality, and Religiosity on Customer Loyalty Through Satisfaction as a Mediating Variable at Bank Syariah Indonesia (BSI) in Banda Aceh Ilham Maulana; Ridwan Nurdin; Hendra Halim
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.911

Abstract

This research focuses on the influence of Brand Image, Service Quality, and Religiosity on Customer Loyalty, mediated by customer satisfaction at Bank Syariah Indonesia (BSI) in Banda Aceh. In Aceh Province, the operation of sharia financial institutions is comprehensively regulated through Qanun Aceh Number 11 of 2018 concerning Sharia Financial Institutions (LKS), which implies that customer loyalty is determined not only by service-related aspects but also by the observance of sharia values. Using the SmartPLS 4.0 application, this research implemented the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method within a quantitative research approach. The data were gathered through a Likert scale questionnaire distributed to 150 active BSI customers in Banda Aceh who were selected using purposive sampling. Based on the findings, Brand Image and Service Quality significantly and positively affect customer satisfaction, whereas Religiosity does not significantly influence customer satisfaction. The results further indicate that customer satisfaction significantly affects Customer Loyalty. In addition, customer satisfaction mediates the influence of Brand Image and Service Quality on Customer Loyalty, but it does not serve as a mediator between Religiosity and Customer Loyalty. These findings indicate that the loyalty of BSI customers in Banda Aceh is more dominantly influenced by brand image and service quality through satisfaction, rather than Religiosity.
Campus-Based Qurban as Islamic Social Philanthropy: Strengthening Food Access and Social Solidarity at Universitas Syiah Kuala Ikhsan; Hendra Halim; Faisal; Aliasuddin; Teuku Zulham; A Sakir; Suazhari; Muhammad Haris Riyaldi; Syahriyal; Teuku Muhammad Syahrizal; Sayuthi; Zulkifli; Amri; Chairil Anwar; Ridwan Nurdin
Jurnal Pengabdian Bakti Akademisi Vol. 3 No. 3 (2026): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

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Abstract

Limited access to nutritious animal-source food and the need to strengthen social solidarity remain relevant concerns among campus-related communities. This community service activity aimed to distribute qurban meat, improve food access, and strengthen social relationships between the Faculty of Economics and Business, Universitas Syiah Kuala, and its surrounding community. The activity was conducted on May 30, 2026, using a campus-based Islamic philanthropy approach. Its stages included planning, beneficiary identification, animal slaughter, meat processing and packaging, distribution, documentation, and evaluation. A total of five cows and one goat, contributed by faculty members and their families, were slaughtered. The meat was distributed to administrative staff, retired personnel, and residents living around the faculty. The activity successfully provided direct food assistance while fostering care, solidarity, and institutional-community engagement. This initiative demonstrates that campus-based qurban can serve as a practical community service model supporting food access, social inclusion, and sustainable development goals.
Co-Authors A Sakir Aliasuddin Amri Chairil Anwar Faisal Hendra Halim Ikhsan Ilham Maulana Muhammad Haris Riyaldi Sayuthi Suazhari Syahriyal Teuku Muhammad Syahrizal Teuku Zulham Zulkifli