<![CDATA[Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas dan kemandirian peternak kambing Etawa di Wijaya Makmur Farm, Desa Alangamba, Kecamatan Binangun, Kabupaten Cilacap, melalui diversifikasi produk olahan susu, penguatan manajemen usaha, dan pemasaran digital. Permasalahan mitra meliputi keterbatasan keterampilan pengolahan, rendahnya nilai tambah susu segar, belum optimalnya branding, serta pemasaran yang masih bergantung pada jaringan lokal. Metode pelaksanaan dengan pendekatan partisipatif melalui sosialisasi, pelatihan praktik, pendampingan produksi, penguatan manajemen usaha, dan pelatihan pemasaran digital. Evaluasi kegiatan dilakukan melalui observasi, wawancara, kuesioner, perbandingan nilai pretest-posttest, pencatatan jumlah varian produk, dan data penjualan. Hasil menunjukkan adanya peningkatan pemahaman peserta dari skor pretest 50 menjadi 85 atau naik 35 poin. Nilai aspek kewirausahaan, manajemen usaha, branding produk, dan pemasaran digital meningkat dari 48-54% menjadi 80-88%. Diversifikasi produk berkembang dari satu menjadi lima varian, sedangkan penjualan meningkat dari 100 menjadi 132 unit per bulan atau naik 32%. Keberlanjutan program ditindaklanjuti melalui kelompok usaha bersama, jejaring pemasaran, pencatatan usaha, dan pemantauan tahunan. Secara keseluruhan, kegiatan ini berkontribusi terhadap peningkatan nilai tambah komoditas susu kambing dan penguatan ekonomi lokal melalui penerapan teknologi tepat guna di sektor peternakan rakyat. Empowerment of Etawa Goat Farmers at Wijaya Makmur Farm and Development of Diversified Goat Milk Products in Alangamba Village, Binangun Subdistrict, Cilacap.” Abstract This community service program aimed to improve the capacity of Etawa goat farmers at Wijaya Makmur Farm, Alangamba Village, Binangun Subdistrict, Cilacap Regency, through goat milk product diversification, business management strengthening, and digital marketing implementation. The main problems identified included limited technical skills in milk processing, low added value of fresh milk, suboptimal product branding, and marketing practices that still depended on local networks. The program was conducted using a participatory approach through socialization, practice-based training, production assistance, business management strengthening, and digital marketing training. Evaluation was carried out through observation, interviews, questionnaires, pretest-posttest comparison, records of product variants, and sales data. The results showed an increase in participants understanding from a pretest score of 50 to a posttest score of 85, indicating a 35 poin improvement. Score in entrepreneurship, business management, product branding and digital marketing increased from 48-54% to 80-88%. Product diversification increased from one to five variants, while monthly sales rose from 100 to 132 units, or by 32%. Program sustainability is supported through a joint business group, marketing networks, business records, and annual monitoring. Overall, this program contributes to increasing the addes value of Etawa goat milk and strengthening local potential based economic self-reliance.]]>
