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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Harvia Atika Zahira
Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Persepsi Mahasiswa IPB University terhadap Personal Branding Jerome Polin pada Platform TikTok Nadia Fitri Mahani; Amiruddin Saleh; Harvia Atika Zahira
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1528

Abstract

This study aims to analyze the perceptions of IPB University students towards the personal branding of educational figures on TikTok with a case study of Jerome Polin. The study uses a descriptive qualitative approach through in-depth interviews with three active IPB University students from different study programs, who actively use TikTok and follow the content of @jeromepolin98. Informants were selected purposively based on their experience in accessing and observing Jerome Polin's educational content. The number of informants was limited because the study focused on exploring experiences and perceptions in depth, so the findings are not intended to be generalized to all IPB University students. The results show that the informants' positive perceptions of Jerome Polin's personal branding are mainly formed through the consistency of specialization, differentiation, and digital identity displayed in the content. Informants perceive Jerome as an educational figure who is skilled, communicative, authentic, and trustworthy, which is related to his academic background in Japan and the consistency of delivering educational messages. The short video format, use of light language, and the combination of educational and entertainment elements are perceived to help make the message more interesting and easily accepted. The novelty of this research lies in understanding how students interpret the personal branding of educational figures through a combination of credibility, differentiation, and an edutainment approach in the context of TikTok. This study concludes that digital identity consistency, credibility, and the presentation of edutainment content are perceived to support the acceptance of Jerome Polin as an educational figure on TikTok.
Persepsi Mahasiswa Mengenai Framing Keracunan Makanan Bergizi Gratis melalui Platform TikTok Muhammad Aldi; Amiruddin Saleh; Harvia Atika Zahira
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1529

Abstract

This study aims to explore students' perceptions of the social media framing phenomenon on TikTok regarding the poisoning case in the Free Nutritional Meal Program (MBG). The study used a descriptive qualitative method, collecting data through in-depth interviews with students from IPB University who actively use TikTok and were selected using purposive sampling based on the criteria of actively accessing TikTok content related to the MBG issue and being willing to participate as research informants. The results indicate two typologies of student perceptions in responding to content framing. The first group tends to accept the emotional narratives presented in TikTok content, contributing to the emergence of skeptical perceptions of the government. Meanwhile, the second group demonstrates a critical attitude by being able to identify the framing strategies used by content creators and cross-checking them with mainstream media before forming perceptions. The novelty of this study lies in identifying typologies of student perceptions in responding to the framing of TikTok content related to the Free Nutritional Meal Program issue and explaining the role of digital media literacy in mediating the process of forming these perceptions. This study concludes that dramatic framing in TikTok content is perceived as capable of evoking an emotional response from the audience, while students' digital media literacy levels act as information filters in the process of forming opinions on public policy issues.
Analisis Pola Komunikasi Orang Tua dan Anak dalam Film “The Sound of Music” Andara Nayla Ramadhani; Amiruddin Saleh; Harvia Atika Zahira
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1551

Abstract

Film is a cultural representation medium that reflects the dynamics of family relationships, including communication patterns between parents and children. This study aims to analyze the representation of parent-child communication patterns in the film "The Sound of Music" and their relevance to real-life parenting practices. The study used a descriptive qualitative approach, with the Family Communication Types theory and the SMCRE Model as the basis for analysis. Data were collected through observation of scenes in the film and in-depth interviews with two purposively selected informants: an academic in the field of communication psychology and a parenting practitioner. The data were analyzed using qualitative data analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. The results show that communication patterns that were initially authoritarian and monopoly-oriented evolved into more open, dialogic, and equality-oriented patterns. These changes are demonstrated by increased openness in conveying messages, children's involvement in interactions, and the creation of more empathetic relationships between parents and children. These findings emphasize the importance of dialogic and empathetic communication in building healthy family relationships and contribute to the development of family communication studies and parenting practices.
Pengaruh Komunikasi Persuasif Akun TikTok @backpackertampan terhadap Niat Berkunjung ke Nusa Penida pada Mahasiswa KMN 61 Hadyan Dhairyya Permadi; Suparman Suparman; Harvia Atika Zahira
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1601

Abstract

This study aims to analyze the influence of persuasive communication from the TikTok account @backpackertampan on the intention to visit Nusa Penida among KMN 61 IPB University students. Persuasive communication in this study was analyzed through the dimensions of message appeal, communicator credibility, and the content's ability to build attention and convince the audience. The study used a quantitative approach with a survey method of 44 respondents selected as the research sample. The analysis results showed that persuasive communication from the @backpackertampan account had a positive and significant effect on the intention to visit Nusa Penida (R² = 0.529; t = 6.869; p < 0.001), meaning persuasive communication was able to explain 52.9% of the variation in respondents' intention to visit. These findings indicate that persuasive travel content packaged through TikTok plays a significant role in shaping the travel interest of the younger generation. This study implies that communication strategies that emphasize creator credibility, message appeal, and convincing content presentation can be utilized more optimally in promoting tourist destinations through social media.
Co-Authors Ahmad Rayya Gemintang Nusantara Amiruddin Saleh Andara Nayla Ramadhani Dheo Rizky Ananda Erinna Aulia Rifay Faaizah Syafara Zuhrah Fatih Syahira Nugrainti Hadyan Dhairyya Permadi Muhammad Aldi Nabil Aqil Fakhrisya Ramadhan Nada Salsabila Setiawan Nadia Fitri Mahani Nadya Rizky Syarief Nafla Fatina Zahira Revalina Olivia Hendser Suparman Suparman