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All Journal Jurnal Bisnis dan Ekonomi Jurnal Multidisiplin Indonesia Jurnal Ekonomi, Manajemen, Akuntansi
Ellen Aurelie Basuki
Universitas Pertiwi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Pelayanan dan Promosi Digital terhadap Kepuasan Wisatawan Destinasi Alam Paralayang Bukit Gantole Bogor Miftahudin Miftahudin; Ellen Aurelie Basuki; Hilda Sari Wardhani; Ratih Dwi Astuti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15637

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan promosi digital terhadap kepuasan wisatawan di destinasi wisata alam Paralayang Bukit Gantole Bogor. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan destinasi wisata alam dan petualangan, yang menuntut pengelola untuk tidak hanya mengandalkan daya tarik alam, tetapi juga kualitas layanan dan strategi promosi digital yang efektif. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner terstruktur yang disebarkan kepada 100 wisatawan sebagai responden, dengan teknik pengambilan sampel accidental sampling. Analisis data dilakukan menggunakan analisis regresi linear berganda setelah melalui uji validitas, reliabilitas, dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh positif dan signifikan terhadap kepuasan wisatawan, promosi digital terbukti berpengaruh positif dan signifikan terhadap kepuasan wisatawan. Secara simultan, kualitas pelayanan dan promosi digital berpengaruh signifikan terhadap kepuasan wisatawan destinasi Paralayang Bukit Gantole Bogor. Temuan ini menegaskan bahwa peningkatan standar pelayanan dan optimalisasi promosi digital merupakan faktor kunci dalam menciptakan kepuasan wisatawan dan keberlanjutan daya saing destinasi wisata alam
Pengelolaan Fasilitas Wisata Dan Dampaknya Terhadap Pengalaman Wisatawan di Taman Wisata Alam Mangrove PIK 2: (Tourism Facility Management and Its Impact on Tourist Experience at PIK 2 Mangrove Nature Tourism Park) Ellen Aurelie Basuki; Annisa Tussholia; Syarif Hidayat; Muhammad Syafarul Adnan
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.160

Abstract

Abstract:This study aims to analyze the management of tourist facilities and its impact on the tourist experience at the Pantai Indah Kapuk 2 Mangrove Nature Tourism Park (TWA), North Jakarta. This area is an ecotourism destination that combines conservation and recreation, but the increasing number of visitors demands optimal facility management to avoid disrupting the ecosystem's balance. This study used a descriptive qualitative method, with data sources obtained through documentation, scientific journals, and interviews with three tourists. The results indicate that while the main facilities, such as pedestrian paths, restrooms, gazebos, and seating areas, are considered adequate, there are still shortcomings in aspects of cleanliness, lighting, and directional signs. Supporting facilities such as photo spots, observation towers, and cafes contribute to the attraction, but environmental education remains under-recognized. Good facility management has been shown to positively impact tourist comfort and satisfaction, while deficiencies in maintenance detract from the quality of the tourist experience. This study recommends improving cleanliness, providing educational resources, improving accessibility, and promoting sustainable ecotourism. With sustainable management, the PIK 2 Mangrove TWA has the potential to become an urban ecotourism icon offering not only recreation but also environmental education.Methodology: Descriptive qualitative method, to gain a deep understanding of the phenomenon under study through data collection in the form of words, actions, and documents.Research Results: The analysis shows that facility management has a direct influence on tourist experiences. Well-maintained facilities create a sense of comfort and safety, while poorly maintained facilities reduce impressions and satisfaction.Keywords: Tourism Facility Management, Tourist Experience, PIK 2 Mangrove Nature Tourism Park
Analisis Manajemen Event Pameran Kerajinan Internasional INACRAFT October 2025 dengan Pendekatan POAC Fina Septiani; Ellen Aurelie Basuki; Sri Indrayanti
Jurnal Multidisiplin Indonesia Vol. 4 No. 1 (2026): Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v4i1.955

Abstract

MICE Sector (Meetings, Incentives, Conventions, and Exhibitions)has an important role in supporting the development of the creative industry and tourism in Indonesia, one of which is through organizing international craft exhibitions. This study aims to analyze the implementation of this function. Planning, Organizing, Actuating, And Controlling (POAC) in the implementation of INACRAFTOctober 2025 Vol.4 Youthpreneurs Organized by ASEPHI in collaboration with PT Mediatama Binakreasi. The research used a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research informants consisted of Event Planner, staff Human Resources and General Affairs (HR & GA), crew event,and visitors. Data analysis was conducted using source triangulation and technical triangulation. The results of the study indicate that the successful implementation of the event was supported by the integrated implementation of POAC functions, including needs analysis-based planning and the 5W+1H approach, task division and cross-divisional coordination, daily briefings and effective operational communication, and monitoring through real-time evaluation andlessons learnedas a basis for improving future events. The research also identified challenges such as limited personnel during peak visitor numbers and low international buyer conversion rates. Therefore, organizers need to improve human resource capacity planning and strengthen their strategies.pre-event engagementforbuyer international exhibitions, and developing digital information systems to support visitor services and navigation. The results of this study are expected to serve as a reference for MICE event organizers in improving the effectiveness of managing international-scale exhibitions.
Co-Authors Annisa Tussholia Fina Septiani Hilda Sari Wardhani Miftahudin Miftahudin Muhammad Syafarul Adnan Ratih Dwi Astuti Sri Indrayanti Syarif Hidayat