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All Journal Jurnal Bisnis dan Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi
Ellen Aurelie Basuki
Universitas Pertiwi
Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan dan Promosi Digital terhadap Kepuasan Wisatawan Destinasi Alam Paralayang Bukit Gantole Bogor Miftahudin Miftahudin; Ellen Aurelie Basuki; Hilda Sari Wardhani; Ratih Dwi Astuti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15637

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan promosi digital terhadap kepuasan wisatawan di destinasi wisata alam Paralayang Bukit Gantole Bogor. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan destinasi wisata alam dan petualangan, yang menuntut pengelola untuk tidak hanya mengandalkan daya tarik alam, tetapi juga kualitas layanan dan strategi promosi digital yang efektif. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner terstruktur yang disebarkan kepada 100 wisatawan sebagai responden, dengan teknik pengambilan sampel accidental sampling. Analisis data dilakukan menggunakan analisis regresi linear berganda setelah melalui uji validitas, reliabilitas, dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh positif dan signifikan terhadap kepuasan wisatawan, promosi digital terbukti berpengaruh positif dan signifikan terhadap kepuasan wisatawan. Secara simultan, kualitas pelayanan dan promosi digital berpengaruh signifikan terhadap kepuasan wisatawan destinasi Paralayang Bukit Gantole Bogor. Temuan ini menegaskan bahwa peningkatan standar pelayanan dan optimalisasi promosi digital merupakan faktor kunci dalam menciptakan kepuasan wisatawan dan keberlanjutan daya saing destinasi wisata alam
Pengelolaan Fasilitas Wisata Dan Dampaknya Terhadap Pengalaman Wisatawan di Taman Wisata Alam Mangrove PIK 2: (Tourism Facility Management and Its Impact on Tourist Experience at PIK 2 Mangrove Nature Tourism Park) Ellen Aurelie Basuki; Annisa Tussholia; Syarif Hidayat; Muhammad Syafarul Adnan
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.160

Abstract

Abstract:This study aims to analyze the management of tourist facilities and its impact on the tourist experience at the Pantai Indah Kapuk 2 Mangrove Nature Tourism Park (TWA), North Jakarta. This area is an ecotourism destination that combines conservation and recreation, but the increasing number of visitors demands optimal facility management to avoid disrupting the ecosystem's balance. This study used a descriptive qualitative method, with data sources obtained through documentation, scientific journals, and interviews with three tourists. The results indicate that while the main facilities, such as pedestrian paths, restrooms, gazebos, and seating areas, are considered adequate, there are still shortcomings in aspects of cleanliness, lighting, and directional signs. Supporting facilities such as photo spots, observation towers, and cafes contribute to the attraction, but environmental education remains under-recognized. Good facility management has been shown to positively impact tourist comfort and satisfaction, while deficiencies in maintenance detract from the quality of the tourist experience. This study recommends improving cleanliness, providing educational resources, improving accessibility, and promoting sustainable ecotourism. With sustainable management, the PIK 2 Mangrove TWA has the potential to become an urban ecotourism icon offering not only recreation but also environmental education.Methodology: Descriptive qualitative method, to gain a deep understanding of the phenomenon under study through data collection in the form of words, actions, and documents.Research Results: The analysis shows that facility management has a direct influence on tourist experiences. Well-maintained facilities create a sense of comfort and safety, while poorly maintained facilities reduce impressions and satisfaction.Keywords: Tourism Facility Management, Tourist Experience, PIK 2 Mangrove Nature Tourism Park
Co-Authors Annisa Tussholia Hilda Sari Wardhani Miftahudin Miftahudin Muhammad Syafarul Adnan Ratih Dwi Astuti Syarif Hidayat