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Kesiapan Sosial Mahasiswa Administrasi Publik dalam Menghadapi Implikasi Sosial Artificial Intelligence pada Transformasi Birokrasi Digital: Studi Kasus Universitas Cahaya Prima Ismail Ismail; Andi Hasri Tri Ulandari; Marhati Marhati; Riswan Setiawan
JURNAP: Jurnal Administrasi Publik Volume 3, Issue 1, 2026
Publisher : Universitas Cahaya Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65943/jurnap.2026.v1.i2.53

Perkembangan kecerdasan buatan (Artificial Intelligence/AI) dalam birokrasi publik menuntut kesiapan sosial sumber daya manusia, khususnya mahasiswa administrasi negara sebagai calon aparatur negara. Penelitian ini bertujuan menganalisis kesiapan sosial mahasiswa Ilmu Administrasi Publik (Ilmu Administrasi Negara) Universitas Cahaya Prima dalam menghadapi implikasi sosial penerapan AI dalam birokrasi publik. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model analisis interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa mahasiswa telah memiliki kesiapan sosial awal, namun belum berkembang secara optimal. Pada dimensi kognitif, pemahaman terhadap AI masih terbatas pada aspek teknis dan fungsional. Pada dimensi afektif, mahasiswa menunjukkan sikap positif terhadap pemanfaatan AI, meskipun disertai kekhawatiran mengenai berkurangnya peran manusia dan potensi ketidakadilan algoritmik. Pada dimensi psikomotorik, mahasiswa mampu memanfaatkan AI dalam kegiatan akademik, tetapi belum sepenuhnya disertai kesadaran etis dan reflektif. Penelitian ini menegaskan pentingnya integrasi literasi AI dan etika publik dalam pendidikan administrasi publik serta memberikan kontribusi akademik berupa penguatan kerangka konseptual kesiapan sosial tiga dimensi dalam konteks transformasi birokrasi berbasis kecerdasan buatan.

Sustainable Economic Development through Capture Fisheries Downstreaming in Bone Regency Marhati Marhati; Hasnawati Hasnawati; Masriadi Masriadi; Andi Muhammad Yunus; Muslimin Muslimin
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 2 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, SEPTEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i2.6499

This study examines the downstreaming strategies of capture fisheries products and their contribution to sustainable coastal economic development in Bone Regency, central Indonesia. Downstreaming is recognized as a critical approach to increasing value addition, diversifying income sources, and strengthening coastal communities’ welfare. A qualitative case study design was employed, involving 20 informants comprising fishermen, fish processing MSMEs, cooperatives, and local government officials. Data were collected through in-depth interviews, participatory observation, and policy documents review, and analyzed thematically using Miles and Huberman’s framework. The findings reveal six key aspects of downstreaming. First, post-harvest processing practices such as salted fish, fish flakes, crackers, and seaweed-based nuggets have significantly enhanced product value and reduced waste. Second, cooperatives and village-owned enterprises (BUMDes) act as aggregators and provide inclusive access to capital and markets. Third, infrastructure limitations, regulatory barriers, and low business literacy constrain market expansion. Fourth, downstreaming generates new opportunities for women and youth to engage in value chain and digital promotion. Fifth, multi-stakeholder synergy collaboration remains partial but has potential for formal institutionalization. Overall, the study underscores the need for integrated policies, institutional strengthening, and sustainable assistance to achieve inclusive, competitive, and environmentally friendly downstreaming of capture fisheries.

Branding Regional Products through Local Identity in the Creative Industry Syarifa Aeni MR; Firman H; Marhati Marhati; Andi Amitya Resty Dwiyanti; Muslimin Muslimin
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 2 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, SEPTEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i2.6507

This study examines local identity-based branding strategies in the creative industry and their role in strengthening the competitiveness of regional flagship products in Bone Regency, South Sulawesi. Using a qualitative case study design, the research involved 18 informants, including creative MSME actors, cultural community leaders, cooperative managers, and local policymakers. Data were collected through in-depth interviews, participatory observation, and document analysis, and analyzed thematically with the Miles and Huberman framework. The findings reveal that branding based on local identity is expressed through the use of natural materials, integration of the Bugis language in product names, traditional motifs in visual design, and cultural narratives embedded in digital promotion and local exhibitions]. This approach has increased product value by up to 30% and positioned Bone as a hub for culture-based creative economy. Key challenges include limited capital, weak digital infrastructure, low branding literacy, and complex trademark procedures. Conversely, opportunities arise from growing youth engagement, supportive local government policies, and integration with the tourism sector. Overall, the study underscores the importance of combining cultural preservation with modern marketing strategies to develop a sustainable creative industry that enhances regional competitiveness

Reskilling and Upskilling Strategies as the Key to Workforce Adaptation in the Era of Automation and AI Masriadi Masriadi; Marhati Marhati; Jumiati Jumiati; Abdul Sahid; Sahruddin Malik
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15910

The transformation of the labor landscape driven by automation and artificial intelligence (AI) demands new, relevant, and adaptive skills from the workforce. This study aims to identify contextual and inclusive reskilling and upskilling strategies in rural areas, focusing on Bone Regency, South Sulawesi. Using a qualitative case study approach with in-depth interviews involving training providers, participants, community leaders, and local government agencies, the study finds that strengthening basic digital literacy is a critical foundation for preparing communities to navigate technological transitions. Blended learning models, the use of locally relevant media, and the involvement of community mentors have proven effective in increasing participation and comprehension. However, challenges such as limited digital infrastructure, a shortage of qualified trainers, and low training literacy persist. Multi-stakeholder collaboration among vocational training institutions, village governments, and local businesses emerges as a key strategy to expand training reach and ensure program sustainability. Locally relevant training, such as digital marketing for SMEs and online modules aligned with the national Prakerja program, shows strong potential to create new employment opportunities and enhance community competitiveness. This study recommends strengthening training infrastructure, providing continuous mentoring, and designing community-based policies as essential strategies for successful workforce transformation in the digital era. The findings contribute to Indonesia’s national human resource development agenda by offering evidence-based insights on how localized, collaborative approaches can accelerate workforce adaptation to global technological disruption.

Kesiapan Sosial Mahasiswa Administrasi Publik dalam Menghadapi Implikasi Sosial Artificial Intelligence pada Transformasi Birokrasi Digital: Studi Kasus Universitas Cahaya Prima Ismail Ismail; Andi Hasri Tri Ulandari; Marhati Marhati; Riswan Setiawan
JURNAP: Jurnal Administrasi Publik Volume 3, Issue 1, 2026
Publisher : Universitas Cahaya Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65943/jurnap.2026.v1.i2.53

Perkembangan kecerdasan buatan (Artificial Intelligence/AI) dalam birokrasi publik menuntut kesiapan sosial sumber daya manusia, khususnya mahasiswa administrasi negara sebagai calon aparatur negara. Penelitian ini bertujuan menganalisis kesiapan sosial mahasiswa Ilmu Administrasi Publik (Ilmu Administrasi Negara) Universitas Cahaya Prima dalam menghadapi implikasi sosial penerapan AI dalam birokrasi publik. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model analisis interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa mahasiswa telah memiliki kesiapan sosial awal, namun belum berkembang secara optimal. Pada dimensi kognitif, pemahaman terhadap AI masih terbatas pada aspek teknis dan fungsional. Pada dimensi afektif, mahasiswa menunjukkan sikap positif terhadap pemanfaatan AI, meskipun disertai kekhawatiran mengenai berkurangnya peran manusia dan potensi ketidakadilan algoritmik. Pada dimensi psikomotorik, mahasiswa mampu memanfaatkan AI dalam kegiatan akademik, tetapi belum sepenuhnya disertai kesadaran etis dan reflektif. Penelitian ini menegaskan pentingnya integrasi literasi AI dan etika publik dalam pendidikan administrasi publik serta memberikan kontribusi akademik berupa penguatan kerangka konseptual kesiapan sosial tiga dimensi dalam konteks transformasi birokrasi berbasis kecerdasan buatan.

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