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All Journal Jurnal Abdi Masyarakat Multidisiplin Journal of Business Administration and Entrepreneurship Innovation
Rodhiyah
Universitas Siliwangi
Social Sciences

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BERKREASI DENGAN KEMASAN: PELATIHAN PENGEMASAN PRODUK YANG UNIK DAN MENARIK Nadia Ulfa Agustin Hilman; Dede Sri Rahayu; Nadya Ayu Lestari; Rizal Fahmi Syaiful; Alfin Nur Fahmi Mufreni; Rani Nurnawati; Luthfie Hadie Nugraha Darmawan; Fitri Ajeng Sari; Rodhiyah
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2360

Abstract

Penelitian ini bertujuan meningkatkan daya saing produk purna migran melalui pelatihan kemasan dan label. Pelatihan intensif satu hari ini mencakup teori, praktik, dan launching produk, diikuti oleh 20 purna migran. Hasilnya menunjukkan kemasan yang menarik, mudah dibawa, dan informatif meningkatkan persepsi kualitas dan mendorong pembelian. Sesi praktik membekali peserta dengan keterampilan memilih kemasan, mendesain label, dan mengemas produk. Canvassing memberikan umpan balik pasar langsung. Diharapkan, pelatihan ini menjadi langkah awal bagi purna migran mengembangkan usaha berkelanjutan dan berkontribusi pada ekonomi lokal.
EFFECTIVENESS OF DIGITAL TRANSACTION ADMINISTRATION IN ENHANCING EFFICIENCY AND SALES VOLUME AT PT LION SUPER INDO Rodhiyah; Fitri Ajeng Sari; Laras Afifah; Hana Nurdina; Ni Made Widhi
Journal of Business Administration and Entrepreneurship Innovation Vol. 3 No. 1 (2026): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v3i1.8686

Abstract

This study evaluates how digital transaction administration enhances efficiency and sales at PT Lion Super Indo. By replacing manual methods with integrated Point of Sale systems and digital payments, the company successfully reduced "administrative friction." Key findings reveal that digitalization slashes inventory audit time by 66.67% and improves order fulfillment speed by 50%. These tools, including QRIS and e-wallets, streamline the checkout process, directly boosting customer satisfaction and transaction volumes. Despite challenges like high initial costs and the need for staff training, the transition provides a vital competitive edge. Ultimately, automating backend tasks allows PT Lion Super Indo to transform its administrative functions into a strategic advantage, fostering long-term consumer loyalty in a rapidly digitalizing retail market.
Co-Authors Alfin Nur Fahmi Mufreni Dede Sri Rahayu Fitri Ajeng Sari Hana Nurdina Laras Afifah Luthfie Hadie Nugraha Darmawan Nadia Ulfa Agustin Hilman Nadya Ayu Lestari Ni Made Widhi Rani Nurnawati Rizal Fahmi Syaiful