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Peningkatan Literasi Pengelolaan Keuangan Melalui Event BERANDA X OJK 2023 Nabiilah Rizky Auliya; Imam Syafganti; Muhammad Iqbal Katik Rajoendah; Annisa Wardhani; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.6871

Financial literacy is a fundamental necessity that everyone should possess to avoid financial issues. The Financial Services Authority (Otoritas Jasa Keuangan) is endeavoring to expand its financial literacy campaign program aimed at educating and enhancing the financial literacy of the community, with the current primary target being Housewives. Efforts supporting the Financial Services Authority's program to achieve this goal include socialization through the organization of the talk show event "Beranda (Belajar Antar Bunda)". To achieve this objective, the approach involves organizing the talk show event and conducting research using observation methods and questionnaires among the participants of the talk show event. The results of this research indicate that the "Beranda" talk show event was successfully conducted, as it provided benefits in financial management and significantly increased knowledge and awareness of financial literacy among the participants of the "Beranda" talk show event.

Proses Penyelenggaraan Event Musyawarah Nasional Organisasi Profesi Pejabat Pengawas Lingkungan Hidup Tahun 2023 Oleh PT Genesia Dwi Mitra Astri Amalia Ramadhona; Muhammad Iqbal Katik Rajoendah
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.6877

Environmental pollution and damage are increasing, this condition directly or indirectly disturbs human life. In this case, it is necessary to make comprehensive efforts in the form of effective, consistent, and consistent law enforcement from the Pejabat Pengawas Lingkungan Hidup (PPLH). One of the things that PPLH did to form this professional organization was to hold the first Organisasi Profesi Pejabat Pengawas Lingkungan Hidup National Conference in 2023 online and offline on Wednesday 6 December 2023, appointing PT Genesia Dwi Mitra as the event organizer. This research aims to determine the process of organizing the 2023 Organisasi Profesi Pejabat Pengawas Lingkungan Hidup National Conference. The author uses qualitative methods by collecting data through observation, documentation, and literature study. The findings obtained were that PT Genesia Dwi Mitra had carried out the stages of preparation and implementation of the event properly referring to the terms of reference (ToR) provided by the client.

Proses Persiapan Pameran KIM Investment Expo 2021 oleh PT Antheus Indonesia Organizer Amalina Aji Mustikaningsih; Muhammad Iqbal Katik Rajoendah
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract Detailed exhibition preparation is an important and crucial process in supporting the success of the event managed by PT Antheus Indonesia Organizer. The exhibition preparation process affects the smooth running of the event and can add a good image to the company's portfolio. The resource persons who became the sample of this study were the General Manager of PT Antheus Indonesia Organizer who served as Project Manager of KIM Investment Expo 2021. The data collection method used in this research is observation and documentation using secondary data and descriptive qualitative methods for analyzing data with a convenience sampling approach. The results show that the preparation for the 2021 KIM Investment Expo exhibition has been carried out professionally by PT Antheus Indonesia Organizer by carrying out 14 stages of preparation for the exhibition such as daily meeting, proposal preparation, site survey, layout and site plan, promotion and publication, licensing, vendor management, exhibitor and sponsor management, registration system management, exhibition material preparation, transportation and accommodation, packing equipment and departures, location set up, and loading in. Furthermore, several solutions have been implemented to overcome the obstacles that occurred during the preparation of the exhibition. Keywords: Exhibition, Process, Preparation Abstrak Persiapan pameran yang terinci merupakan proses yang penting dan krusial dalam menunjang kesuksesan event yang dikelola oleh PT Antheus Indonesia Organizer. Proses persiapan pameran mempengaruhi kelancaran dalam penyelenggaraan event serta dapat menambah citra baik pada portfolio perusahaan. Adapun narasumber yang menjadi sampel penelitian ini adalah General Manager dari PT Antheus Indonesia Organizer yang menjabat Project Manager KIM Investment Expo 2021. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, serta dokumentasi menggunakan data sekunder dengan metode analisis yaitu metode data kualitatif yang dianalisis secara deskriptif dengan menggunakan pendekatan convenience sampling. Hasil penelitian menunjukkan bahwa persiapan pameran KIM Investment Expo 2021 telah dilakukan secara profesional dengan baik oleh PT Antheus Indonesia Organizer dengan menjalankan 14 tahapan persiapan penyelenggaraan pameran yaitu daily meeting, penyusunan proposal, survei lokasi, pembuatan layout dan site plan, promosi dan publikasi, perizinan, pengelolaan vendor, pengelolaan exhibitor dan sponsor, pengelolaan sistem registrasi, penyusunan materi pameran, mengurus transportasi dan akomodasi, packing perlengkapan dan keberangkatan, set up lokasi, dan loading in . Selanjutnya, beberapa solusi telah diterapkan untuk mengatasi hambatan yang terjadi selama persiapan pameran. Kata Kunci: Pameran, Proses, Persiapan

Strategi Promosi Event oleh Dinas Kebudayaan dan Pariwisata Kota Bandung Carrelina Zhafir Almasuri; Muhammad Iqbal Katik Rajoendah
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT Bandung as one of the destinations that has potential in the event industry trying to adapt and innovate in order to address challenges COVID-19 pandemic. The department of cultural and tourism the city of Bandung has a fairly large role in designing and implementing tourism promotion strategies, including the event promotion. The purpose of this research is to identify event promotion strategies carried out by the department of cultural and tourism the city of Bandung during pandemic COVID-19. The research method used is descriptive qualitative with data collection techniques, namely interviews and documentation. The resource person was the representative from the department of cultural and tourism the city of Bandung. Data analysis is carried out by reducing data, presenting data, and drawing conclusions. The findings in this study are event promotion strategies carried out by the department of cultural and tourism the city of Bandung during the COVID-19 pandemic through digital marketing activities, especially on social media such as Instagram, Tiktok, and websites while maintaining the values and characteristics possessed by the City of Bandung, which are considered quite effective and efficient. However, it is necessary to develop a promotional strategy, especially in promoting events and utilizing social media Keyword: Bandung, Event, Promotion Strategy, Social Media, Tourism ABSTRAK Bandung sebagai salah satu destinasi yang memiliki potensi dalam industri event berupaya untuk beradaptasi dan berinovasi guna menjawab tantangan pandemi COVID-19. Dinas Kebudayaan dan Pariwisata Kota Bandung memiliki peran yang cukup besar dalam merancang dan mengimplementasikan strategi promosi pariwisata, termasuk di dalamnya merupakan penyelenggaraan event. Tujuan penelitian ini adalah mengidentifikasi strategi promosi event yang dilakukan oleh Dinas Kebudayaan dan Pariwisata Kota Bandung selama masa pandemi COVID-19. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data yaitu wawancara dan dokumentasi. Narasumber wawancara merupakanperwakilan dari Dinas Kebudayaan dan Pariwisata kota Bandung. Analisis data dilakukan dengan mereduksi data, menyajikan data, dan menarik kesimpulan. Temuan dalam penelitian ini yaitu strategi promosi event yang dilakukan oleh Dinas Kebudayaan dan Pariwisata Kota Bandung pada masa pandemi COVID-19 melalui aktivitas digital marketing terutama pada media sosial seperti Instagram, Tiktok, dan website dengan tetap mempertahankan nilai dan ciri khas yang dimiliki oleh Kota Bandung dinilai cukup efektif dan efisien. Namun, perlu adanya pengembangan strategi promosi khususnya dalam mempromosikan event dan memanfaatkan media sosial. Kata Kunci: Bandung, Event, Media Sosial, Pariwisata, Strategi Promosi

Strategi Stakeholder Mempromosikan Bali Dalam Rangka Reopening MICE Pasca Pandemi Covid-19 Crystal Suci Azhari Putri Kurnia; Muhammad Iqbal Katik Rajoendah
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT MICE stakeholders in Bali continuously make efforts to revive the tourism economy affected by the Covid-19 pandemic. One of the efforts is to develop a strategy to promote Bali in the context of Reopening MICE after the covid 19 pandemic. This study aims to determine the strategy of stakeholders to promote Bali in the context of Reopening MICE. The population in the study was 86 companies, namely MICE stakeholders in Jakarta and Bali. The number of samples taken and collected is as many as 13 stakeholders in Bali, namely local government actors, PCO, DMO, and hotel. The research method used is descriptive qualitative with a Focus Group Discussion (FGD) approach which is attended by representatives of each stakeholder. The findings in this study are in the form of promotional strategies implemented by stakeholders to promote Bali in the context of Reopening MICE. The research findings are expected to be able to support various previous findings and be able to provide problem-solving in reviving the Bali economy as a tourism destination. Keyword: Bali, Promotion, Reopening MICE, Stakeholder, Strategy ABSTRAK Stakeholders MICE di Bali selalu berupaya dalam membangkitkan perekonomian pariwisata yang terdampak pandemi Covid-19. Salah satu upaya yang dilakukan adalah dengan menyusun strategi untuk mempromosikan Bali dalam rangka Reopening MICE pasca pandemic covid 19. Tujuan penelitian ini adalah untuk mengetahui strategi stakeholders mempromosikan Bali dalam rangka Reopening MICE. Populasi dalam penelitian sebanyak 86 perusahaan yaitu para stakeholder MICE di Jakarta dan Bali. Jumlah sampel yang diambil dan terkumpul adalah sebanyak 13 stakeholder di Bali yaitu para pelaku Pemerintah Daerah, PCO, DMO, dan Hotel. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan Focus Group Discussion (FGD) yang dihadiri oleh masing-masing perwakilan stakeholders. Temuan dalam penelitian ini berupa strategi promosi yang diterapkan oleh para stakeholders untuk mempromosikan Bali dalam rangka Reopening MICE. Temuan penelitian diharapkan mampu mendukung berbagai temuan sebelumnya dan mampu memberikan problemsolving dalam membangkitkan kembali perekonomian Bali sebagai destinasi pariwisata. Kata Kunci: Bali, Promosi, Reopening MICE, Stakeholders, Strategi

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