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THE ROLE OF MEDIA AND COMMUNICATION IN SHAPING PUBLIC POLICY NARRATIVES ON THE ENERGY TRANSITION IN INDONESIA Zulfikar Arahman; Sukhrob Ziyadov; Abdugani Davlatov; Lim Haeun
Cognitionis Civitatis et Politicae Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v2i2.2474

The energy transition in Indonesia represents a complex policy challenge that intertwines political will, economic interests, and environmental imperatives. Public understanding and acceptance of this transition are largely influenced by how the media and communication actors construct narratives around sustainability, fossil fuel dependency, and renewable energy adoption. This study aims to analyze the role of media and communication strategies in shaping public policy narratives and influencing stakeholder perceptions regarding Indonesia’s energy transition. A qualitative content analysis was conducted on 150 media articles, government press releases, and public statements published between 2019 and 2024, complemented by in-depth interviews with journalists, policymakers, and energy experts. The findings reveal that the Indonesian media often frames the energy transition within political and economic contexts rather than environmental urgency, leading to fragmented public understanding. Communication strategies employed by the government emphasize national development and energy sovereignty but lack consistency in sustainability messaging. The study concludes that effective and transparent communication—supported by collaborative framing between media and policy institutions—is essential to foster inclusive public engagement and accelerate the nation’s shift toward clean energy

AUGMENTED REALITY (AR) IN RETAIL: AN ANALYSIS OF AR-DRIVEN APPLICATIONS ON CONSUMER PURCHASE INTENTION AND USER EXPERIENCE Sun Wei; Jung Yuna; Lim Haeun
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.2957

The rapid growth of augmented reality (AR) technology has significantly transformed the retail landscape by providing innovative ways to enhance consumer experiences and influence purchasing decisions. As retail businesses increasingly incorporate AR applications, understanding their impact on consumer purchase intention and user experience is crucial. This study aims to analyze the role of AR-driven applications in retail and assess their influence on consumer behavior. The research employs a mixed-methods approach, combining a survey and semi-structured interviews to gather data from 300 retail consumers who have interacted with AR applications in both in-store and online settings. Quantitative data were analyzed using regression analysis to determine the relationship between AR features and purchase intention, while qualitative data were thematically analyzed to explore the user experience. The results indicate that AR applications with high interactivity and realism significantly increase consumer purchase intention and enhance user satisfaction. Moreover, user satisfaction was found to mediate the relationship between AR interactivity and purchase intention. This study highlights the transformative potential of AR in retail, providing actionable insights for retailers to optimize their AR offerings. The findings contribute to the growing body of knowledge on AR in retail and offer valuable guidance for integrating AR technology into retail strategies.

THE PROCEDURAL GENERATION OF LUDIC NARRATIVES: AN INNOVATIVE TECHNOLOGICAL APPROACH TO DYNAMIC STORYTELLING IN GAME DESIGN Lars Jensen; Lim Haeun; Pieter Hendriks
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i6.2968

The evolution of dynamic storytelling in game design has been significantly influenced by advances in procedural generation techniques, allowing for the creation of adaptive and player-driven narratives. While traditional narratives in games follow a linear path, procedural generation enables stories to evolve based on player choices, offering unique and personalized experiences. This research aims to explore the potential of procedural narrative generation in enhancing player engagement and learning outcomes in educational games. The study employs a mixed-methods approach, combining quantitative analysis of player engagement, knowledge retention, and problem-solving abilities with qualitative insights from participant interviews. A total of 240 participants were divided into three groups: those who interacted with games featuring fully procedural narratives, semi-procedural narratives, and traditional static narratives. The results show that players in the fully procedural narrative group demonstrated higher levels of engagement and cognitive performance, particularly in knowledge retention and problem-solving. These findings indicate that procedural narratives can significantly enhance player immersion and educational outcomes, providing a more interactive and personalized gaming experience. The study concludes that the integration of procedural generation in narrative design offers a promising avenue for improving educational game design, fostering deeper engagement and more effective learning.

RECONSTRUCTING ENTREPRENEURSHIP IN THE CREATIVE DIGITAL ERA: SOCIAL INNOVATION THROUGH IMMERSIVE TECHNOLOGIES Jung Yuna; Lim Haeun; Laura Lehtonen; Nurul Ulya
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.3827

The rapid evolution of immersive technologies, such as Virtual Reality (VR) and Augmented Reality (AR), is reshaping the landscape of entrepreneurship, particularly within the context of social innovation. As digital technologies continue to disrupt traditional business models, entrepreneurs are leveraging these innovations to create socially impactful ventures that not only meet market demands but also address critical societal challenges. This study investigates how immersive technologies are integrated into entrepreneurial practices to foster social sustainability, with a particular focus on businesses aiming to create positive change within marginalized communities. The research employs a mixed-methods approach, including qualitative interviews with entrepreneurs and quantitative analysis of business outcomes. The findings demonstrate that entrepreneurs using VR and AR technologies report increased customer engagement, enhanced operational efficiency, and a measurable social impact, particularly in the fields of education, healthcare, and community development. The study concludes that integrating immersive technologies with human-centered values enables businesses to create sustainable models that balance economic success with social good. This research contributes to the growing field of social entrepreneurship by highlighting the potential of digital innovations to drive social change and offering practical insights into how entrepreneurs can use these technologies to address global challenges.

AFFECTIVE COMPUTING AND AI: DEVELOPING EMOTION-AWARE VIRTUAL TUTORS FOR PERSONALIZED FEEDBACK IN HYBRID LEARNING Ali Khan; Daiki Nishida; Miku Fujita; Lim Haeun
Journal Neosantara Hybrid Learning Vol. 3 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jnhl.v3i2.2824

The rapid integration of artificial intelligence (AI) into education has opened new possibilities for personalized learning, yet emotional engagement remains an underdeveloped dimension in hybrid learning environments. Traditional AI tutoring systems primarily focus on cognitive adaptation, often neglecting the affective aspects that influence student motivation, attention, and persistence. This study explores the use of affective computing to develop emotion-aware virtual tutors capable of recognizing and responding to learners’ emotional states in real time. The research aims to design and evaluate a hybrid AI tutoring model that integrates facial expression recognition, voice sentiment analysis, and physiological data interpretation to deliver adaptive emotional feedback. The study employed a mixed-method approach combining system prototyping, experimental testing, and learner experience evaluation. Data were collected from 120 middle and university students engaged in hybrid science courses, using emotion-recognition accuracy rates, engagement indices, and qualitative interviews as core evaluation metrics. Results showed that the emotion-aware tutor achieved an average recognition accuracy of 91.2% and improved learner engagement by 34% compared to traditional AI tutors. Students reported higher satisfaction and felt more connected to the virtual tutor, indicating that emotional responsiveness enhanced trust and motivation. The findings demonstrate that affective AI systems can humanize digital learning interactions, providing affect-sensitive feedback that complements cognitive personalization. Future research should explore ethical frameworks for emotion data privacy and expand cross-cultural models of emotional intelligence in AI tutoring.

DIGITAL-PRENEURSHIP WITH A SOCIAL MISSION: CREATIVE TECHNOLOGIES AND INCLUSIVE ECONOMIC GROWTH Misran Misran; Jung Yuna; Lim Haeun
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.4114

Rapid digital transformation has accelerated the emergence of digital-preneurship as a strategic driver of innovation, business competitiveness, and socioeconomic development. Rising demand for equitable economic participation has increased expectations that digital enterprises should generate not only financial returns but also measurable social value through community empowerment, employment creation, and digital inclusion. This study aimed to examine how creative technologies integrated with a social mission contribute to inclusive economic growth by strengthening entrepreneurial performance and sustainable value creation. A mixed-methods sequential explanatory design was employed, combining quantitative evidence from organizational performance indicators, digital platform analytics, innovation capability assessments, and standardized entrepreneurship measures with qualitative data from semi-structured interviews, organizational observations, focus group discussions, and institutional document analysis. Findings showed that enterprises integrating creative technologies with explicit social objectives significantly improved innovation capability, revenue growth, employment generation, digital inclusion, customer reach, community participation, and long-term business sustainability compared with conventional entrepreneurial models. Qualitative evidence further indicated that institutional collaboration, entrepreneurial leadership, technological capability, and community engagement strengthened social impact and organizational resilience. The results confirm that digital-preneurship is most effective when technological innovation is intentionally aligned with inclusive development objectives, supported by responsible innovation, collaborative governance, and human-centered entrepreneurial ecosystems in practice.

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