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Analisis Pola Distribusi Pemasaran Usaha Ikan Air Tawar Didesa Perian Kecamatan Montong Gading Susilawati Susilawati; Rohaeniyah Zain
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.15879

Abstract

This study aims to find out how the distribution pattern of freshwater fish marketing in Perian Village, Montong Gading sub-district, because the majority of people in Perian Village as freshwater fish farmers make the marketing pattern of freshwater fish in Perian Village need to be investigated. This study uses a descriptive type of research with a qualitative approach. The data collection technique used was an unstructured interview technique with the Perian village head, community leaders, collectors and freshwater fish farmers, then continued by using observation and documentation techniques. The results of this study indicate that the marketing distribution pattern of freshwater fish business in Perian Village there are three marketing patterns, namely channel 1, namely producers selling fish to final consumers directly, marketing channel 2, namely producers selling fish to collectors and collectors distributing them to retailers and retailers selling fish. to final consumers and marketing channel 3, namely producers selling fish to collectors and collectors selling to TPI (Fish Fishing Places) and to restaurants or lesehans then reaching the final consumer. The economic impact caused by freshwater fish business is that the majority of the people in Perian Village who are in the freshwater fish business can be helped in meeting family needs compared to before trying freshwater fish.
The Effect of the Intensity of Food Purchases 0leh Free Nutritious Meal Program on the Income of Local Food MSMEs as a Source of Economic Learning in Teko Village Nila juliana; Mispandi; Rohaeniyah zain
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11355

Abstract

This study discusses the influence of the intensity of food purchases by the Free Nutritious Meal Program (MBG) on the income of local food MSMEs in Teko Village and its use as a source of contextual economic learning. The results of the study show that the MBG Program has a positive impact on increasing MSME income through regular and sustainable food purchases. The increase in income not only provides economic benefits for MSME actors, especially vegetable traders who are the main suppliers of food for the program, but can also be used as a source of economic learning that connects theoretical concepts with real conditions in society. Thus, the MBG Program has an important role not only in supporting the fulfillment of community nutrition, but also in improving the economic welfare of local communities and providing educational value for economic learning.
Kelas Craftpreneur: Membekali Generasi Muda dengan Keterampilan Kewirausahaan di Lombok Timur Isfi Sholihah; Huzain Jailani; Farhana Muhammad; Muhammad Ali; Rohaeniyah Zain; Susilawati Susilawati; Agus Riswanto; Danang Prio Utomo
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): April
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i1.2108

Abstract

Masih terdapat tingkat pengangguran yang signifikan di kalangan lulusan SMA/SMK menunjukkan perlunya penguatan keterampilan kewirausahaan yang relevan dengan era ekonomi kreatif dan digital. Program Pengabdian Pada Masyarakat (PPM) bertajuk “Kelas Craftpreneur: Belajar Kreasi dan Bisnis” dilaksanakan untuk menjawab tantangan tersebut dengan menyasar siswa SMA dan SMK yang memiliki minat dalam bidang usaha kreatif. Tujuan utama kegiatan ini adalah menumbuhkan jiwa wirausaha, meningkatkan keterampilan produksi kerajinan tangan, serta memperkenalkan strategi pemasaran digital agar peserta mampu berwirausaha mandiri. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan sosialisasi, pelatihan keterampilan, workshop kewirausahaan dan digital marketing, pendampingan oleh pelaku UMKM. Kegiatan ini diikuti oleh 62 siswa dari tiga sekolah mitra: MAS NW Muallimat Kelayu, SMK Negeri 1 Selong, dan SMA Negeri 1 Labuhan Haji. Hasil kegiatan menunjukkan peningkatan signifikan pada kompetensi kewirausahaan peserta, dengan rata-rata skor meningkat dari 58 menjadi 86, serta 87% peserta mampu memahami konsep dasar branding dan strategi pemasaran digital. Program ini juga berhasil membangun kolaborasi berkelanjutan antara sekolah dan pelaku UMKM lokal sebagai upaya penguatan ekosistem ekonomi kreatif di Lombok Timur
Pengaruh Pembelajaran Field Project Terhadap Peningkatan Kemampuan Berpikir Kreatif Dan Inovatif Dalam Buku Ajar Kewirausahaan Untuk Mahasiswa Universitas Hamzanwadi Tahun 2025 Rohaeniyah Zain; Susilawati Susilawati; Agus Riswanto; Asti Maulina; Yuliana Safitri; Suzila Iin Rohmatin
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.34027

Abstract

This study aims to analyze the effect of Field Project-based learning on improving students’ creative and innovative thinking skills through entrepreneurship textbooks at Universitas Hamzanwadi. This research employed a quantitative approach using a quasi-experimental one-group pretest–posttest design involving 40 students enrolled in entrepreneurship courses. Data were collected using validated creative and innovative thinking tests and analyzed using descriptive statistics, paired sample t-test, and N-gain analysis. The results show that the average pretest score increased from 62.4 to 81.7 in the posttest. The paired sample t-test result indicates t = 9.86 with p < 0.05. The N-gain value of 0.63 falls into the moderate-to-high category. These findings indicate that Field Project-based learning is effective in enhancing students’ creative and innovative thinking skills and supports learning outcomes aligned with the Merdeka Belajar–Kampus Merdeka (MBKM) policy and higher education Key Performance Indicators (IKU).