Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) International Journal of Cyber and IT Service Management (IJCITSM)
Felix Sutisna
Multimedia Nusantara University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Building Consumer Loyalty Through Digital Marketing Strategies in Anime Clothing Brands Felix Sutisna; Tuti Nurhaeni; Nuke Puji Lestari Santoso; Galih Putra Cesna; Noah Rangi; Eka Dian Astuti
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1297

Abstract

In the fashion industry, particularly within the anime clothing brand sector, building consumer loyalty has become a crucial challenge for ensuring long- term growth while supporting sustainability principles aligned with the Sustainable Development Goals (SDGs), specifically SDGs 8 and SDGs 12. This study aims to analyze various digital marketing approaches that can enhance consumer loyalty toward anime clothing brands by examining how digital interactions, visual identity, and community engagement contribute to sustained brand consumer relationships. The research employs a descriptive qualitative approach supported by observational data from social media analytics, documentation of digital campaign activities, and the interpretation of consumer engagement patterns across multiple digital platforms. The findings indicate that digital strategies such as leveraging social media to strengthen brand presence, collaborating with anime influencers, utilizing community based content, and implementing personalization through email marketing and loyalty programs effectively increase consumer emotional attachment and behavioral loyalty. Brands that successfully create emotionally engaging digital experiences and interact authentically with their audiences demonstrate a stronger potential to build sustainable loyalty. Furthermore, maintaining consistent brand com- munication, ensuring continuity in marketing campaigns, and integrating SDGs oriented values are identified as essential components for sustaining long-term relationships with consumers. The study concludes that digital marketing not only strengthens brand visibility but also plays a strategic role in shaping responsible consumer behavior, fostering loyalty within niche fashion communities, and supporting broader sustainability goals in the anime fashion industry.
Unveiling the Role of SmartPLS and Technology in Analyzing HR Dynamics for Organizational Effectiveness Lista Meria; Andriyansah Andriyansah; Felix Sutisna; Alexander William; Lukita Pasha
International Journal of Cyber and IT Service Management Vol. 5 No. 1 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v5i1.179

Abstract

The increasing complexity of organizational environments necessitates a deeper understanding of how management scope and Human Resource (HR) strategies interact to enhance organizational effectiveness. This study examines the integration of management functions and HR practices to address critical gaps in optimizing performance, particularly in dynamic and resource constrained settings. Using the SmartPLS methodology, empirical data was analyzed to evaluate the influence of management scope dimensions and HR strategies on organizational performance. The findings reveal that aligning HR strategies with well defined management functions significantly enhances adaptability, operational efficiency, and employee engagement. Specifically, strategic planning enables organizations to respond effectively to market disruptions, while efficient resource allocation fosters collaboration and productivity. However, challenges such as misaligned priorities, resistance to change, and resource limitations pose significant barriers to successful integration. Addressing these issues through adaptive leadership and innovative management approaches strengthens resilience and promotes sustainable growth. The study underscores the critical role of management HR alignment in leveraging human capital as a competitive advantage. By bridging theoretical frameworks with practical applications, this research provides valuable insights for managers seeking to navigate complex organizational dynamics. The findings highlight the importance of integrating management and HR strategies to foster long term organizational resilience and performance in rapidly evolving business landscapes.
Strategic Management and ICT Innovation for Climate Action SDG 13 Felix Sutisna; Tiurida Lily Anita; Thomas Sumarsan Goh; Ahmed Khan; Efa Ayu Nabila
International Journal of Cyber and IT Service Management Vol. 6 No. 1 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v6i1.232

Abstract

This study investigates how ICT-driven strategic management supports organizational climate action aligned with Sustainable Development Goal 13 (SDG 13). While prior studies have examined sustainability leadership and climate governance, limited attention has been given to how digital technologies enable strategic management practices that foster climate-conscious organizational cultures. Addressing this gap, this research employs a five-step bibliometric protocol using Scopus data to map the intellectual structure, thematic evolution, and collaboration patterns of strategic management research related to climate action. A keyword search of “strategic management” AND (“Sustainable Development Goal 13” OR “climate”) initially yielded 424 records, which were refined through timeframe (2015–2025) and relevance filtering to produce a final dataset of 158 publications. Bibliometric mapping was conducted using VOSviewer and Bibliometrix, including co-authorship, keyword co-occurrence, source coupling, and country collaboration analyses. The findings reveal a significant growth in publications, rising from nine articles in 2015 to twenty-seven in 2024, indicating increasing scholarly and managerial attention to climate-oriented strategic management. The results highlight ethical, transformational, and adaptive management as dominant strategic dimensions, increasingly supported by ICT-enabled tools such as data analytics, digital monitoring systems, and innovation platforms. From a managerial perspective, this study demonstrates how digital strategic management insights can guide organizations in embedding climate objectives into governance structures, performance measurement, and decision-making processes, thereby strengthening institutional capacity to achieve SDG 13.
Co-Authors Ahmed Khan Alexander William Andriyansah . Efa Ayu Nabila Eka Dian Astuti Galih Putra Cesna Lukita Pasha Meria, Lista Noah Rangi Nuke Puji Lestari Santoso Thomas Sumarsan Goh Tiurida Lily Anita Tuti Nurhaeni