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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Didaktika: Jurnal Kependidikan
Fuad Abdul Fattah
Universitas Negeri Malang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Evaluating Augmented Reality-Supported Project-Based Learning in Digital Economics and Business Education: An Experimental Study Dede Rusmana; Fuad Abdul Fattah; Wening Patmi Rahayu; Rachmad Hidayat
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 Agustus (2025): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2619

Abstract

Integrating Augmented Reality (AR) into Project-Based Learning (PjBL) was evaluated for its effect on undergraduates’ critical thinking in a Digital Economics and Business course. A quasi-experimental design compared a control class (n = 40) and an AR-supported class (n = 34) over 16 meetings using the same syllabus; the experimental class used Assemblr Edu during project work. Critical thinking was measured with a 5-item test (0–100) administered pre and post-intervention and scored by external raters. Because Shapiro–Wilk tests indicated non-normality (all p < 0,05), Mann–Whitney U and Friedman tests were applied (α = 0,05). Baseline equivalence held (pretest U = 655,0 and Z = −0,276, p= 0,782). After the intervention, the between-group difference remained non-significant (U = 624,5 and Z = −0,612, p = 0,540). Within-group gains were significant for both classes: control χ²(1)= 24,641, p< 0,001 (mean ranks pre 1,11 to post 1,89); experimental χ²(1)=12,500, p< 0,001 (pre 1,21 to post 1,79). In short, PjBL improved critical thinking regardless of AR, and AR did not add a detectable short-term advantage. In this context, implementation should prioritize problem task alignment and sustained practice over technology adoption.
Why Popularity is Not Enough: Identity-Based Drivers of Green Purchase Value among Gen Z Consumers Naufal Dzakwana Muhammad; Agung Winarno; Fuad Abdul Fattah; Feri Dwi Riyanto; Rizka Fatkhin Nisa
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 11 No. 1 (2026): April 2026
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v11i1.7327

Abstract

The objective of this study is to understand the psychological mechanisms that affect green purchase value and willingness to pay more for green household products among Gen Z consumers in Indonesia, using the bandwagon effect and the need for uniqueness. This study used a quantitative approach, and 344 respondents were collected with the condition that Generation Z have experience purchasing, or care about green household products, and data was analyzed with PLS-SEM. The outcome is bandwagon effect has no affect on the green purchase value household products, while need for uniqueness has a affect. The green purchase value was proven to have a strong effect on the willingness to pay more. Furthermore, environmental self-efficacy negatively moderated the relationship between bandwagon effect and green purchase value and strengthened the relationship between need for uniqueness and green purchase value. By mapping the green consumption patterns of Generation Z in developing countries, we can see that individual-based mechanisms still play an important role, although they will differ from the surrounding social norms
Co-Authors Dede Rusmana Feri Dwi Riyanto Naufal Dzakwana Muhammad Nisa, Rizka Fatkhin Rachmad Hidayat Wening Patmi Rahayu