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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pakar Manajemen
Indriana Indriana
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Inovasi Jasmeen Florist Bengkulu Dalam Membangun Ketahanan Usaha Di Era Digital” Indriana Indriana; Silke Sachanovrissa; Dodi Hardinata
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.501

Abstract

This study analyzes the innovation strategies of Jasmeen Florist Bengkulu in building business resilience in the digital era. Using a descriptive qualitative approach through interviews, observations, and documentation, the study found that Jasmeen Florist successfully combined creativity, digital marketing, and community collaboration to enhance competitiveness and strengthen economic, social, and psychological resilience. The use of social media, online ordering systems, and creative visual content emerged as key success factors, supported by product diversification, local workforce empowerment, and adaptation to digital trends. These findings enrich the literature on digital entrepreneurship in the local florist sector and provide valuable insights for MSME practitioners, academics, and local governments in fostering an adaptive and sustainable creative business ecosystem.
The Impact of Information Technology Utilization, Digital Literacy, and Competencies on the Performance of KPU Employees in Kepahiang Regency Indriana Indriana; Suwarni Suwarni; Kresnawati Kresnawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11830

Abstract

The development of information technology in the Industry 5.0 era has accelerated digital transformation in the public sector, including election administration. The General Election Commission (KPU) utilizes various digital information systems to support effective, transparent, and accountable electoral processes. In this context, information technology, digital literacy, and employee competency are important factors influencing employee performance. This study employed a quantitative explanatory approach involving all employees and commissioners of the KPU of Kepahiang Regency. Data were collected through online questionnaires and analyzed using multiple linear regression. The results indicate that competency has the strongest influence on employee performance, while digital literacy has a positive and significant effect. Employees with strong digital literacy are better able to utilize applications, process information accurately, and adapt to digital work systems. In contrast, information technology does not significantly affect employee performance, suggesting that its utilization remains in an adaptive stage and requires optimization through improved implementation and continuous training. Simultaneously, information technology, digital literacy, and competency significantly influence employee performance, with an R² value of 0.898, indicating that 89.8% of employee performance is explained by these variables. In conclusion, information technology, digital literacy, and competency jointly contribute to employee performance. These findings highlight the importance of strengthening digital capabilities and competencies to support high-quality election administration.
Co-Authors Dodi Hardinata Kresnawati Kresnawati Silke Sachanovrissa Suwarni