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Bengkulu Coffee Production Development Anzori Tawakal; Ricky Zulfiandry; Eko Sumartono; Silke Sachanovrissa; Evi Andriani
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 9 No 1 (2022)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v9i1.2148

As an agricultural community, in general, Bengkulu province has gardening. The largest plantations for the community are oil palm, rubber and coffee commodities. People depend their lives on abundant natural potentials but have not been able to manage them properly to stimulate added value. All potentials are still managed traditionally so that productivity is very low. The province of Bengkulu is the 3rd largest national coffee producer, but so far Bengkulu coffee is sold through Lampung and Palembang so it is not known outside. The problems are: The low income and welfare of the coffee farmers in Bengkulu province; The promotion and branding of Bengkulu coffee has not been recognized either nationally or internationally. The intention of compiling the Bengkulu coffee development master plan. One of the activities carried out is conducting research or mapping potential and mapping policy directions in the field of coffee development in Bengkulu Province. The aim of compiling the Bengkulu coffee development master plan a) Increasing the income of coffee farmers in Bengkulu province, b) Increasing the promotion and branding of Bengkulu Coffee at the national and international levels c) Increasing the knowledge of farmers and field officers towards coffee cultivation technology farmers: d) Increasing the role and function of farmer institutions in plantation areas coffee; e) Preparing technological innovations to increase coffee production and quality; The scope of activities is focused on coffee development in the Bengkulu area from upstream, production, downstream and provincial, district / city governments as well as Stake Holders / stakeholders.

Pengaruh Relationship Marketing Terhadap Loyalitas Debitur Di Mediasi oleh Kualitas Hubungan, Studi Empiris Di Bank Sumatera Bagian Selatan Silke Sachanovrissa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3477

One of the strategies implemented by the banking sector is to apply the concept of relationship marketing (RM). Relationship marketing (RM) is very helpful for companies in fostering good relationships with customers, debtors, and shareholders. In this study, the direction of the research was to examine how important the quality of the relationship between regional bank customers (Bengkulu Bank, Jambi Bank and Bank Lampung) had a positive impact in increasing the relationship marketing / RM dimensions (customer trust, customer commitment, and communication) to loyalty. This study uses an explanatory survey approach with a quantitative analysis approach. The population in this study were debtor customers at three regional-owned banks, namely Bengkulu Bank, Jambi Bank and Lampung Bank. The number of research samples were 520 respondents. The sampling method used a purposive sampling approach. The analytical tool used is Structural Equation Modeling (SEM) using the LISREL 8.7 program. In this study, the researcher found novelty, namely with regard to the dimensions in the relationship quality variable. Where in previous research in marketing there were 2 dimensions, namely respect and rapport. Meanwhile, this study adds a personality trait dimension.

Modifikasi Lahan Pekarangan Non Produktif Menjadi Sumber Ketahanan Pangan Dan Ekonomi Keluarga Fitri Kurniawati; Anzori Anzori; Silke Sachanovrissa; Kresnawati Kresnawati; Yudi Irawan Abi
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4292

Currently the use of yards is an alternative for the community to meet the needs of the family. Because the yard has the potential to provide food for the family, the narrow plot of land can be modified into a yard that produces usability such as growing vegetables, empon-empon and fruits. Modification of narrow land can use several planting techniques, namely plants using pots (polybags) and hydroponics. The activity was carried out at the Pematang Indah Estate Housing Complex, Pematang Village, the Governor of Muara Bangkahulu District, Bengkulu City. The method of this activity is carried out by way of socialization through lectures and question and answer discussions with housewives who are formed in arisan groups. It is hoped that with this socialization there will be a maximum change in the function of the yard, the community already understands the importance of diversifying food and the health of the food consumed, and understands the management of family income by selling vegetable crops.

The Influence of Relationship Marketing on Debtor Loyalty Mediated By Relationship Quality, Empirical Study at Bank Sumatra Southern Section Silke Sachanovrissa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.3471

One of the strategies implemented by the banking sector is to apply the concept of relationship marketing (RM). Relationship marketing (RM) is very helpful for companies in fostering good relationships with customers, debtors, and shareholders. In this study, the direction of the research was to examine how important the quality of the relationship between regional bank customers (Bengkulu Bank, Jambi Bank and Bank Lampung) had a positive impact in increasing the relationship marketing / RM dimensions (customer trust, customer commitment, and communication) to loyalty. This study uses an explanatory survey approach with a quantitative analysis approach. The population in this study were debtor customers at three regional-owned banks, namely Bengkulu Bank, Jambi Bank and Lampung Bank. The number of research samples were 520 respondents. The sampling method used a purposive sampling approach. The analytical tool used is Structural Equation Modeling (SEM) using the LISREL 8.7 program.

A Sosialisasi Kewirausahaan Untuk Meningkatkan Minat dan Motivasi Siswa Kelas XII Alfamart Class SMKN 1 Kota Bengkulu Nela Oktaviani; Ahmad Soleh; Suwarni Suwarni; Silke Sachanovrissa; Dodi Hardinata
Jurnal Dehasen Untuk Negeri Vol 3 No 1 (2024): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i1.5448

Kewirausahaan adalah kemampuan kreatif dan inovatif yang dijadikan dasar, kiat,dan sumber daya untuk mencari peluang menuju sukses. Inti dari kewirausahaan adalah kemampuan untuk menciptakan sesuatu yang baru dan berbeda (create new and different) melalui berpikir kreatif dan inovatif untuk menciptakan peluang. Seiring berjalannya waktu, dibutuhkan jiwa wirausaha yang tumbuh dari generasi muda untuk menunjang perekonomian nasional melalui wirausaha. Kegiatan Pengabdian Masyarakat ini bertujuan untuk membekali siswa kelas XII Alfamart Class SMKN 1 Kota Bengkulu dengan pengenalan belajar tentang kewirausahaan, minat dan motivasi serta manfaat berwirausaha. Kegiatan ini menjelaskan mengenai konsep memulai bisnis, meliputi rencana bisnis (Business Plan), berbagai peluang bisnis, manfaat memulai bisnis, dan karakteristik kewirausahaan. Perlunya motivasi pada bidang wirausaha bagi para siswa agar bisa mempertinggi minat siswa kelas XII Alfamart Class dalam berwirausaha yang nantinya bisa membantu perekonomian dirinya dan keluarganya. Diharapakan bagi siswa kelas XII Alfamart Class setelah mereka lulus dari SMKN 1 Kota Bengkulu dan memiliki jiwa berwirausaha agar mereka bisa membuatkan keterampilannya sebagai lapangan bisnis untuk diri sendiri dan orang lain.

Social Media Marketing Strategy Through Instagram At Hotel Santika Bengkulu Denny Wiryadhana; Ahmad Soleh; Silke Sachanovrissa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6281

The development of marketing through social media is increasing rapidly and has become a trend and necessity in the present. Hotel Santika Bengkulu uses social media marketing as the main means to interact, communicate, promote products & services and build brand image to its target consumers. This study aims to determine the application of social media marketing strategies Instagram by analyzing 4 indicators of social media influence as a marketing method and to find out whether the strategy is running well and meets the objectives. The research method is descriptive qualitative approach uses theoretical studies, observations, interview and questionnaires whose results are analyzed by triangulation method. The study results revealed that Hotel Santika Bengkulu has carried out social media marketing activities to a general audience where in Context all the criteria have been carried out and running well, it needs to be improved in the aspects of strategic planning and action plans. In Communication, it has been done, only efforts need to be made to maximize the features on Instagram. In the Collaboration, the efforts made are on track to increase collaboration from followers. In Connection, it is necessary to increase the frequency and uploads concept that are more appealing to improve relationships with users and followers. From the achievement of the objectives of implementing Instagram for specific consumers, it focuses more on brand awareness aspects and still needs improvement in the aspects of engagement, customer service and lead generation .

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