Roy Setiawan
Universitas Sriwijaya

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Sushi Diplomacy as an Instrument of Gastrodiplomacy Implications for Japan’s Public Diplomacy and National Identity Roy Setiawan; Muhammad Aditya Purnomo; Arina Nihayati
Insignia: Journal of International Relations Vol 12 No 2 (2025): November 2025
Publisher : Laboratorium Hubungan Internasional, FISIP, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.ins.2025.12.2.15555

Abstract

This study examines the strategic use of sushi as a central instrument in Japan’s gastrodiplomacy, aiming to enhance public diplomacy, soft power, and national identity on the global stage. Utilizing a qualitative case study design combined with media discourse analysis, the research maps the engagement of state and non-state actors—including government agencies, renowned chefs, international restaurants, and digital media platforms—in shaping cultural narratives through culinary diplomacy. Data are drawn from policy documents, academic literature, global media sources, and digital trend analysis via Brand24. The findings reveal that sushi serves not only as a gastronomic product but also as a cultural symbol representing Japanese values, including aesthetics, omotenashi (hospitality), health consciousness, and craftsmanship. Cross-sector collaborations have fostered a dynamic diplomatic ecosystem that advances Japan’s cultural positioning while stimulating trade and tourism. Challenges persist in managing authenticity and commercialization, particularly in markets where sushi has undergone significant local adaptation. Compared to gastrodiplomacy campaigns such as Thai Select and Kimchi Diplomacy, Japan’s approach is marked by strategic flexibility and a commitment to preserving culinary heritage. This study enriches scholarly discourse by providing a comprehensive conceptual mapping of sushi diplomacy as a geopolitical tool and cultural branding strategy, offering practical insights for policymakers and cultural practitioners seeking to leverage cuisine in international engagement. Keywords: sushi diplomacy, gastrodiplomacy, soft power, public diplomacy, cultural identity
DIPLOMASI PUBLIK DAN POLITIK GENDER DI GLOBAL SELATAN: MENGGUGAT NETRALITAS REPRESENTASI DI INDONESIA, AFRIKA SELATAN, DAN BRASIL Roy Setiawan; I Kadek Andre Nuaba
Mandala: Jurnal Ilmu Hubungan Internasional Vol 8 No 2 (2025): Mandala: Jurnal Ilmu Hubungan Internasional
Publisher : Fakultas Ilmu Sosial Ilmu Politik, Universitas Pembangunan Nasional "Veteran" Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/mjihi.v8i2.12427

Abstract

Public diplomacy is often understood as a strategic communication practice that is neutral and universal. However, in the context of Global South countries, this presumed neutrality deserves to be challenged, as it tends to overlook the gendered dimensions embedded in the construction of national image and international legitimacy. This study examines how Indonesia, South Africa, and Brazil represent gender within their public diplomacy strategies, and how these practices reflect or contest global power relations. Employing feminist constructivism and postcolonial feminism as analytical frameworks, the research analyzes policy documents, digital campaigns, and official media narratives. The novelty of this study lies in its integration of gender analysis and epistemic justice within the field of public diplomacy in Global South contexts—an area often marginalized in mainstream international relations literature. The research not only reveals the symbolic and depoliticized representations of gender in public diplomacy, but also highlights resistant practices by non-state actors who reimagine diplomacy in more inclusive terms. It argues that gender-based public diplomacy is not merely about image-making, but about a state's willingness to confront its own social complexities and build legitimacy through more just and reflective narratives.
Antara Ambisi Geoekonomi dan Ketergantungan Struktural: Posisi Indonesia dalam Rantai Pasok Baterai Kendaraan Listrik Asia-Pasifik Zhillan Zhalila Fahlevi; Roy Setiawan; Ahmad Mujaddid Fachrurreza; Maudy Noor Fadhlia
Indonesian Journal of International Relations Vol 10 No 2 (2026): INDONESIAN JOURNAL OF INTERNATIONAL RELATIONS
Publisher : Indonesian Association for International Relations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32787/ijir.v10i2.787

Abstract

This study analyzes how Indonesia’s geoeconomic strategy interacts with structural dependence on foreign capital and technology in the Asia-Pacific electric vehicle (EV) battery supply chain. Using Analytic Eclecticism, it combines geoeconomics and Dependency Theory through qualitative analysis of regulations and industry reports from 2014–2025. The findings indicate that while Indonesia has successfully relocated some nickel processing and battery-cell manufacturing due to export restrictions and state policies, it still relies on foreign partners for advanced production capabilities. Although diversifying partners can reduce dependence, Indonesia remains structurally subordinate in higher-value segments even as it gains stronger bargaining power