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Sushi Diplomacy as an Instrument of Gastrodiplomacy Implications for Japan’s Public Diplomacy and National Identity Roy Setiawan; Muhammad Aditya Purnomo; Arina Nihayati
Insignia: Journal of International Relations Vol 12 No 2 (2025): November 2025
Publisher : Laboratorium Hubungan Internasional, FISIP, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.ins.2025.12.2.15555

Abstract

This study examines the strategic use of sushi as a central instrument in Japan’s gastrodiplomacy, aiming to enhance public diplomacy, soft power, and national identity on the global stage. Utilizing a qualitative case study design combined with media discourse analysis, the research maps the engagement of state and non-state actors—including government agencies, renowned chefs, international restaurants, and digital media platforms—in shaping cultural narratives through culinary diplomacy. Data are drawn from policy documents, academic literature, global media sources, and digital trend analysis via Brand24. The findings reveal that sushi serves not only as a gastronomic product but also as a cultural symbol representing Japanese values, including aesthetics, omotenashi (hospitality), health consciousness, and craftsmanship. Cross-sector collaborations have fostered a dynamic diplomatic ecosystem that advances Japan’s cultural positioning while stimulating trade and tourism. Challenges persist in managing authenticity and commercialization, particularly in markets where sushi has undergone significant local adaptation. Compared to gastrodiplomacy campaigns such as Thai Select and Kimchi Diplomacy, Japan’s approach is marked by strategic flexibility and a commitment to preserving culinary heritage. This study enriches scholarly discourse by providing a comprehensive conceptual mapping of sushi diplomacy as a geopolitical tool and cultural branding strategy, offering practical insights for policymakers and cultural practitioners seeking to leverage cuisine in international engagement. Keywords: sushi diplomacy, gastrodiplomacy, soft power, public diplomacy, cultural identity
Gender Dynamics in ASEAN Economic Liberalization: The Implications of AFTA on Equality and Women’s Empowerment Roy Setiawan; Ahmad Mujaddid Fachrurreza; Maudy Noor Fadhlia; Zhillan Zhalila Fahlevi
Jurnal Ilmu Sosial Indonesia (JISI) JISI: Vol. 6, No. 2 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik (FISIP),UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jisi.v6i2.45958

Abstract

Abstract. This study investigates the implications of the ASEAN Free Trade Area (AFTA) on gender equality and women's empowerment in Southeast Asia, focusing on the effects of economic liberalization on women's access to economic opportunities and the persistence of structural inequalities. Utilizing a qualitative approach grounded in feminist economics and intersectionality, the research reveals that while AFTA has facilitated regional economic growth, it has not equitably benefited women, who continue to face systemic barriers in employment, wage equity, and access to resources. Women are often confined to precarious jobs in labor-intensive sectors, and their contributions, particularly in unpaid care work, remain undervalued. The findings highlight the intersectionality of gender with other social identities, complicating women's experiences under economic liberalization. The study underscores the need for gender-responsive policies that address the unique challenges faced by women in the labor market, emphasizing that integrating gender considerations into economic frameworks is essential for achieving equitable economic outcomes.  Keywords: AFTA, Gender Equality, Women's Empowerment, Economic Liberalization, Feminist Economics, Intersectionality.  Abstrak. Penelitian ini menyelidiki implikasi dari Kawasan Perdagangan Bebas ASEAN (AFTA) terhadap kesetaraan gender dan pemberdayaan perempuan di Asia Tenggara, dengan fokus pada dampak liberalisasi ekonomi terhadap akses perempuan pada peluang ekonomi dan ketimpangan struktural yang terus berlanjut. Menggunakan pendekatan kualitatif yang berlandaskan ekonomi feminis dan interseksionalitas, penelitian ini mengungkapkan bahwa meskipun AFTA telah memfasilitasi pertumbuhan ekonomi regional, hal ini belum memberikan manfaat yang setara bagi perempuan, yang terus menghadapi hambatan sistemik dalam pekerjaan, kesetaraan upah, dan akses terhadap sumber daya. Perempuan sering terjebak dalam pekerjaan yang tidak stabil di sektor-sektor yang padat karya, dan kontribusi mereka, terutama dalam pekerjaan perawatan yang tidak dibayar, tetap tidak dihargai dengan semestinya. Temuan-temuan ini menyoroti interseksionalitas gender dengan identitas sosial lainnya, yang memperumit pengalaman perempuan di bawah liberalisasi ekonomi. Penelitian ini menekankan pentingnya kebijakan yang responsif terhadap gender yang dapat mengatasi tantangan unik yang dihadapi perempuan di pasar tenaga kerja, dengan menegaskan bahwa mengintegrasikan pertimbangan gender ke dalam kerangka ekonomi sangat penting untuk mencapai hasil ekonomi yang adil.  Kata Kunci: AFTA, Kesetaraan Gender, Pemberdayaan Perempuan, Liberalisasi Ekonomi, Ekonomi Feminis, Interseksualitas.