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All Journal JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Riset Rumpun Ilmu Tanaman Botani: Publikasi Ilmu Tanaman dan Agribisnis Tumbuhan : Publikasi Ilmu Sosiologi Pertanian dan Ilmu Kehutanan Mikroba: Jurnal Ilmu Tanaman, Sains dan Teknologi Pertanian
Agus Hendar
Universitas Siliwangi
Agriculture, Biological Sciences & Forestry

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FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BERAS DI KOTA TASIKMALAYA Adenty Oktavianty; Wilva Ramadayanti; Agus Hendar; Yaya Sunarya; Riantin Hikmah Widi
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 3 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i3.19838

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh luas panen dan produksi padi terhadap produksi beras di Kota Tasikmalaya selama periode 2018–2023. Data yang digunakan merupakan data sekunder yang diperoleh dari Badan Pusat Statistik (BPS) Kota Tasikmalaya. Metode analisis yang digunakan mencakup statistik deskriptif, perhitungan rendemen konversi dari padi ke beras, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa produksi beras mengalami fluktuasi, dengan capaian tertinggi pada tahun 2022 sebesar 31.318,96 ton dan penurunan signifikan pada tahun 2023 menjadi 23.081,29 ton. Rendemen aktual pada tahun 2023 sebesar 57,74%, lebih rendah dibandingkan rerata nasional (62–65%), yang menunjukkan adanya kehilangan hasil dalam proses pascapanen. Model regresi menunjukkan bahwa produksi padi memiliki pengaruh positif dan signifikan terhadap produksi beras, sementara luas panen memiliki koefisien negatif yang dipengaruhi oleh gejala multikolinearitas. Nilai koefisien determinasi (R²) yang tinggi menunjukkan bahwa model memiliki kemampuan prediktif yang kuat. Temuan ini menegaskan pentingnya optimalisasi produksi padi dan peningkatan efisiensi pascapanen sebagai strategi utama dalam memperkuat ketahanan pangan daerah.
Analisis Strategi Bauran Pemasaran pada Firdaus Farm Apdan Pebriana; Dudung Dudung; Agus Hendar; Yaya Sunarya; D Yadi Heryadi
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.311

Abstract

This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.
Analisis Produksi Padi di Kota Tasikmalaya Tahun 2020–2025: Tantangan dan Strategi Menuju Swasembada Pangan Nasional Dudung Dudung; Apdan Pebriana; Agus Hendar; Yaya Sunarya; D Yadi Heryadi
Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan Vol. 2 No. 2 (2025): Mei : Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/tumbuhan.v2i2.321

Abstract

This study aims to analyze the dynamics of rice production in Tasikmalaya City during the period 2020 to 2025, as well as identify challenges and formulate relevant strategies in order to support national food self-sufficiency. The approach used is descriptive qualitative by utilizing secondary data from the Central Statistics Agency (BPS) and various policy documents and relevant scientific studies. The results of the study indicate that rice production in Tasikmalaya City experiences fluctuations influenced by natural factors, policies, and pressure on agricultural land. The main challenges faced include land conversion, limited technology, and farmer access to training and financing. To overcome this, the proposed strategy includes protecting agricultural land, increasing farmer capacity, and strengthening agricultural institutions and infrastructure. This study makes an important contribution to efforts to increase regional rice production in supporting national food security in a sustainable manner.
Analisis Kinerja Berdasarkan Rasio Likuiditas, Solvabilitas dan Rentabilitas pada Agroindutri Tahu Bulat Putra Mandiri di Dusun Buniasih, Desa Muktisari, Kecamatan Cipaku, Kabupaten Ciamis Yaya Sunarya; Agus Hendar; Apdan Pebriana; Dudung Dudung; Riantin Hikmah Widi
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian Vol. 2 No. 1 (2025): April : Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/mikroba.v2i1.181

Abstract

Agro-industry is a strategic sector that supports rural economic growth and food security. Agro-industry, as a strategic sector, often faces challenges in financial management, which have an impact on business stability and sustainability. This research analyzes the financial performance of the Tahu Bulat Putra Mandiri Agroindustry in Ciamis Regency based on liquidity, solvency and profitability ratios. Financial report data for the last three years (2022-2024) was analyzed using the case study method by calculating financial ratios, such as current ratio, quick ratio, debt to asset ratio, debt to equity ratio, return on assets (ROA), and return on equity (ROE). The results show fluctuations in financial performance, where the liquidity ratio is good enough to meet short-term obligations, but solvency reflects high financial risk due to dependence on debt, while profitability experiences a decrease in efficiency in generating profits. This research recommends improving capital structure, increasing operational efficiency, and business diversification to ensure the company's financial sustainability and stability.
Strategi Pengembangan Agroindustri Tahu Bulat : Kasus pada P.T. Macakal Pangan Sejahtera di Kabupaten Ciamis Agus Hendar; D. Yadi Heryadi; Riantin Hikmah Widi
Jurnal Riset Rumpun Ilmu Tanaman Vol. 5 No. 2 (2026): Oktober: JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v5i2.10479

Abstract

The development of PT Macakal Pangan Sejahtera addresses competition, soybean price fluctuations, dependence on imported raw materials, and demand for innovation. This study identifies internal and external factors, formulates alternative strategies, and determines development priorities for the round tofu agroindustry in Muktisari Village, Cipaku District, Ciamis Regency. A descriptive case study with quantitative scoring involved 14 purposively selected informants. Data from interviews, observations, questionnaires, documentation, and secondary sources were analyzed using SWOT, IFE, EFE, the SWOT Diagram (IFAS-EFAS), and QSPM. IFE and EFE scores were 1.7792 and 1.5066, respectively. SWOT coordinates of X = 0.4263 and Y = 0.0490 placed the company in Quadrant I. Alternatives comprised SO: market expansion through product quality, production effectiveness, supplier relationships, government programs, technology, and collaboration; WO: internal strengthening through innovation, raw material management, local farmer partnerships, and management and marketing improvements; ST: maintaining quality, production effectiveness, and supplier relationships against price fluctuations, import dependence, competition, climate change, and trade policies; and WT: improving raw material efficiency, utilizing local materials, strengthening farmer partnerships, and diversifying products. QSPM prioritized the WO strategy, with a TAS of 7.441178.  
Co-Authors Adenty Oktavianty Apdan Pebriana D Yadi Heryadi D. Yadi Heryadi Dudung Dudung Riantin Hikmah Widi Wilva Ramadayanti Yaya Sunarya